Thinking About Donors as Customers
Bloomerang
MAY 4, 2023
But the fact is we also have a self-serving agenda: to secure revenue for our worthy nonprofit. Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. And maybe that’s not so bad. But that’s ill-informed thinking.
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