Nonprofit Tech for Good

AUGUST 14, 2022

However, by understanding the multitude of reasons why a person may donate to a nonprofit organization, you can start connecting with more of your supporters on a deeper level – and transform your fundraising results in the process. Why is the Psychology of Giving Important? How Can you Encourage Your Donors to Give?

Psychology 118

Psychology Donor Motivation Philanthropy Nonprofits 118

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. Personalized engagement: Explore each member’s preferences with a nonprofit CRM like Bloomerang. Here’s a straightforward look at what stirs the heart and opens the wallet.

Psychology 105

Psychology Participation and motivation Retention Technology 105

Nonprofit Megaphone

APRIL 17, 2023

However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play. This sets you apart from other non-profits and increases the chances of donor loyalty.

Psychology 52

Psychology Retention Values Non-Profits 52

Nonprofit Marketing Guide

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Voluntary Action 143

Voluntary Action Public and Nonprofit Management Universities Psychology 143

Bloomerang

MAY 4, 2023

But the fact is we also have a self-serving agenda: to secure revenue for our worthy nonprofit. Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. And maybe that’s not so bad. But that’s ill-informed thinking.

Public and Nonprofit Management 119

Public and Nonprofit Management Public Policy Psychology Philanthropy 119

iMarketSmart

OCTOBER 1, 2022

For someone who was practicing then, it seems largely true though a bit simplistic about donors’ motivations and the labels applied to them. The fact that donors are animated by different purposes does explain why theories of fundraising abound. Investors: They see giving as good business by helping wise nonprofits.

Philanthropy 52

Philanthropy Psychology Donor Motivation Culture 52

iMarketSmart

JUNE 19, 2023

These included, “High emotional intelligence” “An ability to read people” “A great memory for faces, names, and personal details” “A tendency to engage with people” even outside their job, and “A love of reading” particularly “popular psychology books.” Nonprofit Quarterly. Evolutionary Psychology, 6 (3), 386-392. [20]

Altruism and Helping 52

Altruism and Helping Insurance Psychology Law 52