Nonprofit Marketing Guide

OCTOBER 12, 2022

Academia also has researchers with an interest in the nonprofit sector. Some, like me, pursued higher education and research careers because they wanted to understand and impact nonprofits’ ability to raise more money. These are helpful, but only part of what is available. Sarah Willey is a consultant at Gladiator Consulting.

Voluntary Action 143

Voluntary Action Public and Nonprofit Management Universities Psychology 143

Bloomerang

JUNE 6, 2024

Unlocking donor potential: The power of emotional engagement Unlocking the emotional triggers that inspire members to evolve into donors is key to amplifying the impact of any nonprofit. So, a well-placed thank you or a shout-out can make all the difference in converting members to repeat donors.

Psychology 105

Psychology Participation and motivation Retention Technology 105

Fundraising Coach

JANUARY 21, 2009

The Chronicle of Philanthropy pointed to a report by The Economist on research showing that public recognition may motivate donors to give bigger gifts. Their results, which they report in a new paper, suggest that image motivation matters a lot, at least in the laboratory. Will it lead to donor manipulation?

Sociology 45

Sociology Donor Motivation Universities Philanthropy 45

Fundraising Coach

MARCH 21, 2023

Today’s guest post on ethical nonprofit storytelling is from Caliopy Glaros. Caliopy is the Founder and Principal Consultant at Philanthropy Without Borders, a firm with expertise in ethical storytelling, donor engagement, and strategic planning. This article was originally published on her blog.

Ethics 66

Ethics Philanthropy Donor Motivation Recruitment 66

The Agitator

MAY 23, 2018

From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? We nonprofit vets will feel that last sentence acutely, no?

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

Fundraising Coach

MARCH 15, 2021

By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more. Use it as a helpful single indicator alongside other, more detailed metrics.

Fundraising 76

Fundraising Fundraising Retention Technology 76

Bloomerang

MAY 9, 2021

Nonprofits that don’t adequately show appreciation for the hard work and dedication of their supporters will receive less funding in the long run because they’ll struggle to retain those supporters over time. . This note is personal, shows appreciation, and notes the exact donation amount and campaign the donor supported. Show Impact

Retention 135

Retention Activism Fundraising Fundraising 135

Bloomerang

MAY 9, 2021

Nonprofits that don’t adequately show appreciation for the hard work and dedication of their supporters will receive less funding in the long run because they’ll struggle to retain those supporters over time. . This note is personal, shows appreciation, and notes the exact donation amount and campaign the donor supported. Show Impact

Retention 135

Retention Activism Fundraising Fundraising 135

Get Fully Funded

JANUARY 7, 2022

A volunteer grant program is a corporate philanthropy initiative that encourages volunteerism in communities where employees reside and work. Crowd101 defines volunteer grants as monetary donations that companies make to eligible nonprofits where their employees regularly volunteer. . Raise awareness of volunteer grants.

Fundraising 64

Fundraising Fundraising Volunteerism Volunteerism 64

Nonprofit Megaphone

DECEMBER 4, 2021

They offer a full suite of solutions that powers online giving, event management, mobile bidding, and peer-to-peer fundraising for nonprofit organizations of all sizes. ways to bring in fundraising dollars and engage supporters is the time-tested nonprofit fundraising event. The key to meeting fundraising goals is donor engagement.

Participation and motivation 52

Participation and motivation Donor Motivation Recruitment Fundraising 52

Fundraising Coach

MARCH 15, 2021

By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more. Use it as a helpful single indicator alongside other, more detailed metrics.

Fundraising 52

Fundraising Fundraising Retention Technology 52

iMarketSmart

JANUARY 10, 2024

It cannot understand the role another person played in the journey of a supporter to become a donor to your nonprofit. These are the foundations of donor motivation. Plus, when it comes to major donors, usually the sample sizes of quantitative data are too small to draw valid statistical conclusions.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Values 59

iMarketSmart

JUNE 19, 2023

6] See previous article: The Power of Heroic Philanthropy: Understanding Donor Motivations [7] Tooby, J., & Cosmides, L. Nonprofit Quarterly. Friendship and the banker’s paradox: Other pathways to the evolution of adaptations for altruism. Proceedings of the British Academy, 88 , 119-144. [5] 8] (2016, June 2).

Altruism and Helping 52

Altruism and Helping Insurance Psychology Law 52

iMarketSmart

APRIL 10, 2023

2] In one experiment, explaining that asking people to sign a petition was, ultimately, just a way to get either customers (for-profit) or donations (nonprofit) had little impact on the rating of for-profit organizations. But it dramatically decreased the morality rating of nonprofit organizations. Available at SSRN: [link] [11] Id. [12]

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

iMarketSmart

OCTOBER 3, 2022

But not just for donors. It’s also attractive for those who operate the nonprofit. In this story, the people who run the nonprofit are the only heroes. Donors appear only for a moment. But the job is to raise money from donors motivated by their own hero story. Administrators can become more donor friendly.

Public and Nonprofit Management 52

Public and Nonprofit Management Fundraising Fundraising Foundations 52