iMarketSmart

MARCH 19, 2025

Lets look deeper at the three stages donors must work through before giving a major gift. Why Donor Motivation for Giving If you walk up to a total stranger and ask for money, you wont likely get a friendly response. Once your team does prepare to make outreach, theyll have all the data for that donor at their fingertips.

Fundraising 59

Fundraising Fundraising Donor Motivation Values 59

Tony Martignetti

DECEMBER 8, 2024

James Misner:The Art & Science Of Fundraising James Misner explains what he sees as the right and left brain activities of your nonprofits fundraising. There are relationships and data; stories and metrics; motivations and outcomes; emotions and systems; and, more brain interactions.

Fundraising 51

Fundraising Fundraising Activism Nonprofits 51

Nonprofit Marketing Guide

FEBRUARY 22, 2018

Nonprofits are often very good at talking about what they do. But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. Instead, they are adept at articulating why they do what they do.

Communication 145

Communication Food Medical Donor Motivation 145

Nonprofit Marketing Guide

MARCH 7, 2018

One of my first questions for any new nonprofit client is: How good is your data? As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors. As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors.

Donor Motivation 165

Donor Motivation Communication Marketing Marketing 165

iMarketSmart

NOVEMBER 6, 2024

Low-Dollar vs. Major Gifts Fundraising – Strategy Over Amounts In the nonprofit world, leaders, board members, and staff are faced with a unique balancing act. Let’s dive into why that strategic difference matters and how it shapes the donor experience and success of your organization. Imagine a pizza shop and a law firm.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Collaborations 59

The Agitator

FEBRUARY 6, 2013

Many are unaware of the ample evidence in behavioral science for why premiums not only delude fundraisers but, far more importantly, destroy donor motivation and loyalty. Choosing to ignore the ‘premium problem’ is far too often the option selected in the drive to keep acquisition rates high and CEOs happy.

Retention 100

Retention Donor Motivation Values Nonprofits 100

NonProfit PRO

NOVEMBER 2, 2023

Having a proper logistics plan is essential to motivate donors, who are increasingly interested in seeing their money used as effectively as possible, for the best outcomes. Here are some ideas on how large nonprofits can ensure maximum efficiency and maximum trust with donors.

Values 278

Values Donor Motivation Nonprofits 278

iMarketSmart

JANUARY 29, 2025

Automated donor journeys are everywhere. Nonprofit leaders, seeking efficiency and hoping to do more with less, are often encouragedsometimes pressuredto adopt this tool by customer relationship management (CRM) vendors. The pitch is enticing: automated journeys promise to save time, reduce workload, and improve donor engagement.

Participation and motivation 59

Participation and motivation Values Donor Motivation Technology 59

NonProfit Leadership Alliance

NOVEMBER 1, 2022

If you’re a nonprofit leader, you know the importance of forging a deep bond with your supporters in order to keep them engaged with your mission. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. What are your donors’ motivations for supporting you? How much do they give?

Communication 182

Communication Activism Donor Motivation Values 182

Nonprofit Marketing Guide

OCTOBER 12, 2022

Academia also has researchers with an interest in the nonprofit sector. Some, like me, pursued higher education and research careers because they wanted to understand and impact nonprofits’ ability to raise more money. These are helpful, but only part of what is available. Sarah Willey is a consultant at Gladiator Consulting.

Voluntary Action 143

Voluntary Action Public and Nonprofit Management Universities Psychology 143

Candid

OCTOBER 1, 2024

As nonprofit fundraisers navigate the ever-evolving world of philanthropy, keeping up with donor trends is crucial. Here’s a look at select key findings fundraisers should consider when planning their strategies. Similarly, the top 0.1%

Fundraising 105

Fundraising Fundraising Health Donor Motivation 105

Bloomerang

MAY 4, 2023

But the fact is we also have a self-serving agenda: to secure revenue for our worthy nonprofit. Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. And maybe that’s not so bad. But that’s ill-informed thinking.

Public and Nonprofit Management 119

Public and Nonprofit Management Public Policy Psychology Philanthropy 119

Bloomerang

DECEMBER 1, 2023

Here in Nonprofit Land, we’re writing appeals, and setting goals, and looking nervously at our calendars, as the end of the year creeps ever closer. Your donors. Donor surveys are one way to get to know your supporters and understand their motivations and priorities. Donor motivation: Why do they support you?

Donor Motivation 114

Donor Motivation Foundations Fundraising Fundraising 114

The Agitator

JANUARY 20, 2013

Raising Extra Billions—Changing the Rules of Fundraising to be held on 22 April at the Bishopsgate Institute is a ‘must attend’ for UK nonprofits, and frankly, for any nonprofit leader anywhere in the world willing to head to London. This is NOT another fundraising conference. Change in our sector doesn’t come easily.

Participation and motivation 81

Participation and motivation Donor Motivation Culture Management 81

Bloomerang

JUNE 6, 2024

Unlocking donor potential: The power of emotional engagement Unlocking the emotional triggers that inspire members to evolve into donors is key to amplifying the impact of any nonprofit. Personalized engagement: Explore each member’s preferences with a nonprofit CRM like Bloomerang.

Psychology 105

Psychology Participation and motivation Retention Technology 105

Bloomerang

DECEMBER 19, 2023

Having these insights available for all your donors enables you to tailor your communications and engagement strategy specifically for that prospect or donor, deepening your philanthropic relationship. Imagine how efficiently you could use this data to build both major and mid-level portfolios.

Donor Motivation 105

Donor Motivation Foundations Fundraising Fundraising 105

Bloomerang

OCTOBER 11, 2024

We all know it’s important, but when GivingTuesday rolls around, many nonprofits find themselves either swimming in too much of it or unsure how to make sense of what they’ve got. Shaping personalized donor journeys with data Fundraising is not a one-size-fits-all process. If that sounds familiar, don’t worry. Is it easy to donate?

Donor Motivation 111

Donor Motivation Communication Fundraising Fundraising 111

Nonprofit Marketing Blog

NOVEMBER 12, 2012

Today, I’m sharing the second part of an interview I did with the folks behind the Money for Good study and nonprofit guidebook. Q: In our research we find that donors have an unmet need for information on the impact a nonprofit is having. So, the pitch is strong, the donor motivated, and a gift comes in.

Donor Motivation 57

Donor Motivation Nonprofits 57

Get Fully Funded

JUNE 6, 2022

If your fundraising plan doesn’t include a strategy for finding, cultivating, and asking major donors for a large donation, you’re missing out on some big gifts for your small nonprofit. It’s the old 80/20 rule at work: Over 80% of all funds come from about 20% of donors. Why Focus on Major Donors? Ask “who do you know?”

Nonprofits 72

Nonprofits Food Fundraising Fundraising 72

Care2

NOVEMBER 29, 2010

Understand What Motivates Donors. “We’ve found that gift-giving programs draw on different donor motivations than traditional end-of-year fundraising, so nonprofits shouldn’t necessarily think of those programs as competing with each other,&# said M&R.

Donor Motivation 54

Donor Motivation Fundraising Fundraising Nonprofits 54

Fundraising Coach

JANUARY 21, 2009

Their results, which they report in a new paper, suggest that image motivation matters a lot, at least in the laboratory. It seems to suggest nonprofits should do more public exposure of gifts to get donors to give more. I’m a purist and would love to believe that donors give altruistically.

Sociology 45

Sociology Donor Motivation Universities Philanthropy 45

Blue Avocado

AUGUST 20, 2024

Five things that nonprofits should consider doing to facilitate donations. By hook or by crook, you’ve also received access to lists of potential new donors (maybe from other nonprofits you’ve collaborated with). As a potential new donor, your solicitation letter appeals to me. Imagine also that I’m on your list.

Public and Nonprofit Management 77

Public and Nonprofit Management Nonprofit governance and management Donor Motivation Universities 77

Nonprofit Marketing Blog

AUGUST 24, 2010

Then the authors of the report, Heart of the Donor, Insights into Donor Motivation and Behavior for the 21st Century, said older donors are the most generous - and they give primarily through the mail. Does that mean nonprofits should turn a blind eye to the younger segments?

Donor Motivation 53

Donor Motivation Fundraising Fundraising Associations 53

The Agitator

MARCH 5, 2018

Here at The Agitator we’re far from blameless when it comes to ignoring or undervaluing the plumbing in the house of donor care. We “exalt” the “philosophers” by reviewing books on how best to communicate with donors…we attempt to cover the latest research on donor motivation…we deal with important issues like donor identity and preference.

Participation and motivation 63

Participation and motivation Retention Leadership Donor Motivation 63

Bloomerang

MAY 10, 2022

Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship?

Participation and motivation 111

Participation and motivation Retention Public and Nonprofit Management Communication 111

Get Fully Funded

OCTOBER 3, 2022

Those of us in the world of nonprofit fundraising are starting to think about how to best leverage the next four months. of nonprofits start planning their year-end appeal in October. Underestimating donors’ motivations. You see, people only get the tax deduction if they itemize, and most of your donors don’t.

Fundraising 80

Fundraising Fundraising Homelessness Values 80

iMarketSmart

OCTOBER 1, 2022

For someone who was practicing then, it seems largely true though a bit simplistic about donors’ motivations and the labels applied to them. The fact that donors are animated by different purposes does explain why theories of fundraising abound. Investors: They see giving as good business by helping wise nonprofits.

Philanthropy 52

Philanthropy Psychology Donor Motivation Culture 52

NonProfit Hub

NOVEMBER 24, 2015

The second hashtag shown is either second or third on the list of impressions for that day, depending on how relevant it could be to nonprofit organizations as a whole. However, that might not apply to your nonprofit (props if you can figure out how to use it and stay on brand). Nonprofit #money issues? Happy #MotivationMonday

Donor Motivation 52

Donor Motivation Nonprofit Organizations Nonprofit Organizations Nonprofits 52

Fundraising Coach

MARCH 21, 2023

Today’s guest post on ethical nonprofit storytelling is from Caliopy Glaros. Caliopy is the Founder and Principal Consultant at Philanthropy Without Borders, a firm with expertise in ethical storytelling, donor engagement, and strategic planning. This article was originally published on her blog.

Ethics 66

Ethics Philanthropy Donor Motivation Recruitment 66

NonProfit Hub

DECEMBER 8, 2015

Adam Weinger is a guest contributor for Nonprofit Hub, and President of Double the Donation. After speaking with nonprofits about the need to access matching gift funds in a cost-effective way, Double the Donation was born. _. Every nonprofit organization has to use some sort of fundraising in order to keep things running smoothly.

Fundraising 52

Fundraising Fundraising Donor Motivation Culture 52

Nonprofit Megaphone

APRIL 17, 2023

Here are some ways understanding the psychology of giving can help you increase donor retention and lifetime value: Personalized messaging: Tailoring your messaging to donor motivations can help you connect with them emotionally and increase the chances of future giving.

Psychology 52

Psychology Retention Values Non-Profits 52

Bloomerang

MAY 9, 2021

Nonprofits that don’t adequately show appreciation for the hard work and dedication of their supporters will receive less funding in the long run because they’ll struggle to retain those supporters over time. . This note is personal, shows appreciation, and notes the exact donation amount and campaign the donor supported. Show Impact

Retention 135

Retention Activism Fundraising Fundraising 135

Bloomerang

MAY 9, 2021

Nonprofits that don’t adequately show appreciation for the hard work and dedication of their supporters will receive less funding in the long run because they’ll struggle to retain those supporters over time. . This note is personal, shows appreciation, and notes the exact donation amount and campaign the donor supported. Show Impact

Retention 135

Retention Activism Fundraising Fundraising 135

iMarketSmart

NOVEMBER 6, 2024

Low-Dollar vs. Major Gifts Fundraising Strategy Over Amounts In the nonprofit world, leaders, board members, and staff are faced with a unique balancing act. Lets dive into why that strategic difference matters and how it shapes the donor experience and success of your organization. Imagine a pizza shop and a law firm.

Participation and motivation 52

Participation and motivation Fundraising Fundraising Collaborations 52

Fundraising Coach

MARCH 15, 2021

By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more. Use it as a helpful single indicator alongside other, more detailed metrics.

Fundraising 76

Fundraising Fundraising Retention Technology 76

The Agitator

MAY 23, 2018

From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? We nonprofit vets will feel that last sentence acutely, no?

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

Get Fully Funded

JANUARY 7, 2022

Crowd101 defines volunteer grants as monetary donations that companies make to eligible nonprofits where their employees regularly volunteer. . Your organization can take advantage of this initiative by motivating your current volunteers to look into volunteer grants. . 40% of Fortune 500 companies offer volunteer grant programs.

Fundraising 64

Fundraising Fundraising Volunteerism Volunteerism 64