Donor Motivation Nonprofit Management Nonprofit Organizations Psychology 
Nonprofit Marketing Guide
OCTOBER 12, 2022
When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.
iMarketSmart
APRIL 10, 2023
Another experiment tested the effects of reading planned gift donor stories.[71] Psychology studies show the same thing. But it dramatically decreased the morality rating of nonprofit organizations. Journal of Experimental Social Psychology , 76, 67-75.] Psychological Science, 26 (2), 231-236. [6]
Expert insights. Personalized for you.
140 
Let's personalize your content