Donor Motivation, Non-Profits and Psychology

The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

APRIL 17, 2023

For non-profit organizations, fundraising is a crucial aspect of their operations. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play.

Psychology

Psychology Retention Values Non-Profits

How to build deeper connections with your donors using surveys

iMarketSmart

APRIL 10, 2023

A year later, they re-sent to the non-responders. Another experiment tested the effects of reading planned gift donor stories.[71] Psychology studies show the same thing. When positive ends tarnish the means: The morality of nonprofit more than of for-profit organizations is tainted by the use of compliance techniques.

Psychology

Psychology Public and Social Policy Environmental Participation and motivation

Nonprofit Leadership Zone

The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

How to build deeper connections with your donors using surveys

Webinars

Stay Connected