Nonprofit Megaphone

APRIL 17, 2023

For non-profit organizations, fundraising is a crucial aspect of their operations. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play.

Psychology 52

Psychology Retention Values Non-Profits 52

Veritus Group

SEPTEMBER 11, 2023

It may feel counterintuitive, but talking about the problem that your non-profit is organized to address is the real way to motivate giving. The post Why Talking About the Problem Is So Difficult appeared first on Veritus Group.

Non-Profits 69

Non-Profits Donor Motivation Communication 69

The NonProfit Times

OCTOBER 7, 2024

Despite the lack of tax-deduction for donors, there remain many benefits of entering into a social sponsorship. Section 501(c)(4) organizations and projects working with a social sponsor do not pay federal income tax on their net income (or profit), like Section 501(c)(3) organizations, and unlike for-profit organizations.

Nonprofit Administration and Development 59

Nonprofit Administration and Development Fundraising Fundraising Homelessness 59

iMarketSmart

APRIL 10, 2023

A year later, they re-sent to the non-responders. 2] In one experiment, explaining that asking people to sign a petition was, ultimately, just a way to get either customers (for-profit) or donations (nonprofit) had little impact on the rating of for-profit organizations. It included the same types of questions near the end.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52