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Lets look deeper at the three stages donors must work through before giving a major gift. Why DonorMotivation for Giving If you walk up to a total stranger and ask for money, you wont likely get a friendly response. You get to this point, and you get through it, because youve taken the donor through the why and the what.
6] A donor can be seen to sacrificially protect his people or values. Emits positive externalities”] Understand the donor’svalues and preferences? Good at reading your mind”] Value the donor personally? Share the donor’s goals and values? Medical Hypotheses, 70 (4), 724-742. [10]
The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] This means connecting with the donor’sValues People, or Life story. Values identity questions: Examples Here is an example of questions asking about donors’ values.
In one, people were asked to donate for a child in medical need. Motivation for giving to NCAA Division II athletics. Value computations in ventral medial prefrontal cortex during charitable decision making incorporate input from regions involved in social cognition. This added detail increased average gift size by almost half.[4]
Many people live this value and it’s the main reason they give. Harness the power of altruism by : Talking to and targeting faith and values-based organizations. Making sure you let your donors know exactly why their help is needed, who will benefit, and exactly how their life or situation will be made better.
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