How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James
iMarketSmart
MARCH 20, 2022
In one, people were asked to donate for a child in medical need. In either case, your story won’t motivate donors. Motivation for giving to NCAA Division II athletics. This referenced when participants received identifying character details, i.e., the child’s name and picture. Why character details work.
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