The Agitator

MAY 23, 2018

This time, I’m going with a non-fundraising book: Hacking Marketing by Scott Brinker of Chief Marketing Technologist fame. The idea is how to take the lessons from the agile software development movement and apply them to more traditional marketing. Intimate customer tribes over impersonal mass markets.

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

Bloomerang

DECEMBER 19, 2023

Having these insights available for all your donors enables you to tailor your communications and engagement strategy specifically for that prospect or donor, deepening your philanthropic relationship. Imagine how efficiently you could use this data to build both major and mid-level portfolios.

Donor Motivation 102

Donor Motivation Foundations Fundraising Fundraising 102

Nonprofit Marketing Blog

AUGUST 24, 2010

That’s what everyone is saying at the Direct Marketing Association conference here in New York, where I spoke this morning with fellow bloggers Jeff Brooks , Sarah Durham of Big Duck , Roger Craver of the Agitator and Karen Zapp. Their value will likely increase as they age. So should you write off anyone remotely youthful?

Donor Motivation 53

Donor Motivation Fundraising Fundraising Associations 53

iMarketSmart

NOVEMBER 6, 2024

Without an understanding of each donors personal motivation, its hard to foster a connection that lasts. Tactical, Not Relational In low-dollar fundraising, donors are often treated like targets rather than valued partners. This tactical approach sounds like sales-speak: How do we get through the donors resistance?

Participation and motivation 52

Participation and motivation Fundraising Fundraising Collaborations 52

Fundraising Coach

MARCH 21, 2023

“What” compels donors to give cannot be reduced to a dirty tear-streaked face, or stories of profound hardship. Trying to measure donor motivations in A/B marketing tests is challenging and we are often not able to draw concrete conclusions as to why some campaigns were marginally more successful than others.

Ethics 66

Ethics Philanthropy Donor Motivation Recruitment 66

Bloomerang

MAY 10, 2022

Establish a clear communication cadence that takes donors through the stewardship process in a way that keeps them updated—and does so without sending them too many emails during a short period of time, as this can cause email fatigue. This can help you decide how to space out your donor communications. . Phone calls or text messages.

Participation and motivation 107

Participation and motivation Retention Public and Nonprofit Management Communication 107

The Agitator

FEBRUARY 25, 2018

That’s because authors Katrina VanHuss and Otis Fulton provide a fascinating, road-tested tour of donor motivation, donor recognition and donor incentives—good and bad—and the behavioral science principles that undergird them. Market Relationships.

Participation and motivation 45

Participation and motivation Fundraising Fundraising Psychology 45

Blue Avocado

AUGUST 20, 2024

Here, it might be useful to enlist the eyes of friends and family to market-test all possible options with a focus on discovering any potential snags. Remember, clarity on the material aspects of solicitation ensures that, once a donor decides to give, they can know exactly what to do. The staff is willing to talk to me.

Public and Nonprofit Management 76

Public and Nonprofit Management Nonprofit governance and management Donor Motivation Universities 76

Get Fully Funded

JANUARY 7, 2022

Marketing materials. Creating an online donation page is the perfect chance to build a strong connection and relationship with your donors, motivating them to give. The two organizations are typically aligned in their values and have a common goal. . Equipment and supply purchases. Volunteer thank-you gifts.

Fundraising 64

Fundraising Fundraising Volunteerism Volunteerism 64

NextAfter

OCTOBER 3, 2023

A business trying to get market intelligence from a survey may aim for an 80% level of confidence. So let’s take a look at a few recent experiments from our library of 5,500+ digital fundraising case studies —experiments that did not validate but do, however, provide valuable insights into donor motivation.

Donor Motivation 88

Donor Motivation Children Fundraising Fundraising 88

iMarketSmart

APRIL 10, 2023

The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] This means connecting with the donor’s Values People, or Life story. Values identity questions: Examples Here is an example of questions asking about donors’ values.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

iMarketSmart

MARCH 20, 2022

As a specific example of the importance of identification from fundraising, an in-depth investigation of donor motivations for giving to university athletic programs found that, “‘vicarious achievement’ was a primary motivational factor for donors to university athletic programs. Sport Marketing Quarterly, 28(2).

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

iMarketSmart

OCTOBER 3, 2022

This worldview has no place for the donor hero. The stories are in conflict: + The guiding sage provides value to the donor. The only purpose of the donor is to provide value to the administrators. + The guiding sage matches donor desires with specific organizational projects. This begins with empathy.

Public and Nonprofit Management 52

Public and Nonprofit Management Fundraising Fundraising Foundations 52

NextAfter

MAY 31, 2022

“We did that on our donation page, and our donors say they love it.” “We Those phrases, although common to hear from fundraisers and marketers – don’t put the donor’s behaviors first. If you ask your donors for their opinion , how do you know their words match their actions ? Some of them led to big increases in results.

Fundraising 52

Fundraising Fundraising Values Donor Motivation 52

The Agitator

MARCH 18, 2018

Rather it serves as a poignant reminder of the eternal quest to find a magic segmentation elixir – for consumer marketing, political campaigning, and yes, fundraising. In the realm of voter profiling the firm Wirthlin Worldwide pedaled this heavily to Republicans on Capitol Hill with claims of knowing which voter values (i.e.

Fundraising 45

Fundraising Fundraising Values Donor Motivation 45

Get Fully Funded

FEBRUARY 12, 2023

You can design your marketing and fundraising materials to appeal to the right emotions. Psychologists have studied the dynamics of giving for years and identified some key internal motivators for giving. Many people live this value and it’s the main reason they give. This is a ready audience for altruistic appeals.

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132