Donor Motivation Marketing Philanthropy 
iMarketSmart
JUNE 12, 2023
Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. 2] This was not the transactional reciprocity of market exchange. Heroic philanthropy A hero displays sacrificial protection.[5] In some cases, philanthropy can. It was pointless.
Nonprofit Marketing Guide
MARCH 17, 2015
To refine your approach, spend some time understanding your nonprofit’s larger goals — whether it’s to reach more wealthy donors, motivate people to take action on an important policy, or to drive more young people to raise money on your behalf. Guest Bloggers Media Relations Nonprofit Communications Nonprofit Marketing Strategy'
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Nonprofit Marketing Guide
OCTOBER 12, 2022
When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.
Candid
OCTOBER 1, 2024
As nonprofit fundraisers navigate the ever-evolving world of philanthropy, keeping up with donor trends is crucial. Economic factors affect giving Economic conditions are a strong predictor of charitable giving, with both individual and institutional donors showing increased donations during strong economic periods.
Bloomerang
MAY 4, 2023
Donor Cultivation. Are your donors also your customers? Like philanthropy, customer service is uniquely American. Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Customer Service.
The Agitator
FEBRUARY 6, 2013
Many are unaware of the ample evidence in behavioral science for why premiums not only delude fundraisers but, far more importantly, destroy donor motivation and loyalty. The paradox where premiums are crowding out the very act the fundraisers are presumably trying to foster – philanthropy. Are you caught in the Premium Paradox?
The Agitator
MAY 23, 2018
This time, I’m going with a non-fundraising book: Hacking Marketing by Scott Brinker of Chief Marketing Technologist fame. The idea is how to take the lessons from the agile software development movement and apply them to more traditional marketing. Intimate customer tribes over impersonal mass markets.
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