NonProfit PRO

OCTOBER 14, 2021

Donors are fascinating, unique individuals who consider multiple motivations when deciding how, when and why to be charitable. It is no longer enough to say, “Our donors give because they care about our mission.” It's important to uncover donors’ motivations.

Donor Motivation 278

Donor Motivation Philanthropy Education Education 278

Nonprofit Marketing Guide

MARCH 17, 2015

To refine your approach, spend some time understanding your nonprofit’s larger goals — whether it’s to reach more wealthy donors, motivate people to take action on an important policy, or to drive more young people to raise money on your behalf. As a result, they aren’t really speaking directly to anyone.

Public and Social Policy 226

Public and Social Policy Public and Nonprofit Management Health Donor Motivation 226

Nonprofit Marketing Guide

OCTOBER 12, 2022

You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. She holds a master’s degree in Nonprofit Management from Washington University and has years of experience in nonprofit fundraising and management.

Voluntary Action 143

Voluntary Action Public and Nonprofit Management Universities Psychology 143

Bloomerang

MAY 4, 2023

Donor Cultivation. Are your donors also your customers? Like philanthropy, customer service is uniquely American. Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Customer Service.

Public and Nonprofit Management 119

Public and Nonprofit Management Public Policy Psychology Philanthropy 119

Bloomerang

JUNE 6, 2024

So, a well-placed thank you or a shout-out can make all the difference in converting members to repeat donors. Social proof is a formidable force in philanthropy. Strategic event management: Solutions like Bloomerang can help you transform every event from a simple gathering to a robust relationship-building exercise.

Psychology 105

Psychology Participation and motivation Retention Technology 105

The Agitator

MAY 23, 2018

From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? As you can tell, there’s plenty of meat on these bones. And are you doing it for them?

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

Fundraising Coach

MARCH 15, 2021

By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more.

Fundraising 76

Fundraising Fundraising Retention Technology 76