article thumbnail

How to Uncover Donors’ Motivations To Better Align Organization Mission and Individual Philanthropy

NonProfit PRO

Donors are fascinating, unique individuals who consider multiple motivations when deciding how, when and why to be charitable. It is no longer enough to say, “Our donors give because they care about our mission.” It's important to uncover donorsmotivations.

article thumbnail

4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green

Donor motivations are the “why” that drives their support of your nonprofit. Learn how to uncover those motivations and inspire more support in this guide. decrease in 2023 after inflation, showing how challenging it is for donors and nonprofits to keep up with inflation rates. Charitable giving saw a 2.1%

Ethics 286
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Developing a Modern Public Relations Strategy

Nonprofit Marketing Guide

To refine your approach, spend some time understanding your nonprofit’s larger goals — whether it’s to reach more wealthy donors, motivate people to take action on an important policy, or to drive more young people to raise money on your behalf. As a result, they aren’t really speaking directly to anyone.

article thumbnail

Mastering Donor Engagement: Strategies for Nonprofit Fundraising Success

The Charity CFO

Understanding Donor Motivations: Key to Effective Fundraising The conversation then shifts to the significance of donor understanding. Erin highlights the need for nonprofits to know their donors well and comprehend what they’re trying to accomplish through their support.

article thumbnail

What’s Wrong with Donor Journeys: The Hidden Costs of a Misguided Approach

iMarketSmart

Automated donor journeys are everywhere. Nonprofit leaders, seeking efficiency and hoping to do more with less, are often encouragedsometimes pressuredto adopt this tool by customer relationship management (CRM) vendors. The pitch is enticing: automated journeys promise to save time, reduce workload, and improve donor engagement.

article thumbnail

Segmenting Donors for Communication: How Research Can Help

NonProfit Leadership Alliance

Instead, targeting previous donors who haven’t given within a specified time period would give your campaign the focus it needs to drive results. You can segment your donors by any metric that you’ve collected from them over the years. What are your donorsmotivations for supporting you? Marital and parental status.

article thumbnail

Using Research to Raise More Money

Nonprofit Marketing Guide

You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. She holds a master’s degree in Nonprofit Management from Washington University and has years of experience in nonprofit fundraising and management.