Low Dollar vs Major Gifts Fundraising – It’s the Underlying Strategy that Matters, not the Amounts
iMarketSmart
NOVEMBER 6, 2024
Imagine a pizza shop and a law firm. The law firm, on the other hand, operates on billable hours and relationship-based service, with higher profit margins and greater impact per client. Major gifts fundraising, on the other hand, is about long-term, trust-driven relationships that create transformational gifts—more like the law firm.
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