Dr. James explains how to harness friendship reciprocity to unlock heroic donations
iMarketSmart
JUNE 19, 2023
The simple game has an unbreakable law: Giving must be seen by partners who are able and willing to reciprocate. In the extreme game, the law still applies. A simple example One fundraiser for a law school shared this story. “I I heard that one of our donors was in the hospital. Evolutionary Psychology, 6 (3), 386-392. [20]
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