The Power of Heroic Philanthropy: Understanding Donor Motivations
iMarketSmart
JUNE 12, 2023
Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. We could make a “mutual insurance” pact. Friendship reciprocity was mutual insurance. But if everything fell apart, only friendship insurance could save you. We would both survive.
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