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The Power of Heroic Philanthropy: Understanding Donor Motivations

iMarketSmart

We could make a “mutual insurance” pact. Friendship reciprocity was mutual insurance. But if everything fell apart, only friendship insurance could save you. Just have as many friendship insurance relationships as possible. Friendship insurance is mutual insurance. Whoever ends up as Player 2 will die.

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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

Both players could agree to a “mutual insurance” pact. It leads to natural rules for picking mutual insurance partners. 6] A donor can be seen to sacrificially protect his people or values. This can signal reliability as a friendship insurance partner. 8] Can visiting a donor in the hospital work?

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How to build deeper connections with your donors using surveys

iMarketSmart

An economic model of mortality salience in personal financial decision making: Applications to annuities, life insurance, charitable gifts, estate planning, conspicuous consumption, and healthcare. His focus is on accurately uncovering “deeper constructs” of donor motivation. Journal of Consumer Research, 35 (3), 543-557. [39]