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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

Both players could agree to a “mutual insurance” pact. It leads to natural rules for picking mutual insurance partners. 6] A donor can be seen to sacrificially protect his people or values. This can signal reliability as a friendship insurance partner. 8] Can visiting a donor in the hospital work?

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How to build deeper connections with your donors using surveys

iMarketSmart

61] Health events (diagnosis with cancer, declining health) do the same. 62] A survey can remind donors of these gift ideas. Promoting the return of lapsed blood donors: A seven-arm randomized controlled trial of the question–behavior effect. Health Psychology, 33 (7), 646-655; Godin, G., Sheeran, P.,