Thinking About Donors as Customers
Bloomerang
MAY 4, 2023
Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Isn’t that often true for fundraisers too? Sargeant maintains that “ Donors are fundraising’s customers. And maybe that’s not so bad.
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