Nonprofit Tech for Good

AUGUST 14, 2022

When time and resources are scarce, it’s easier to send out the same fundraising message to everyone in your community. Why is the Psychology of Giving Important? On the other end of the spectrum, there are nonprofit leaders who neglect philanthropy psychology. This person fears offending donors by asking at the “wrong” time.

Psychology 116

Psychology Donor Motivation Philanthropy Nonprofits 116

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. So, a well-placed thank you or a shout-out can make all the difference in converting members to repeat donors. Social proof is a formidable force in philanthropy.

Psychology 94

Psychology Participation and motivation Retention Technology 94

iMarketSmart

JUNE 12, 2023

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. Real world fundraising Adding extreme circumstances to donations that protect others in peril works in the lab. It shows up in real world fundraising. But torturing your donors is not the point. Something’s missing.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

Nonprofit Megaphone

APRIL 17, 2023

For non-profit organizations, fundraising is a crucial aspect of their operations. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play.

Psychology 52

Psychology Retention Values Non-Profits 52

Nonprofit Marketing Guide

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Voluntary Action 141

Voluntary Action Public and Nonprofit Management Universities Psychology 141

iMarketSmart

OCTOBER 4, 2024

How many organizations take the time to listen to current and potential donors to discover who or what about their organization or their communication speaks most compellingly to them without realizing there are significant variations in each donor and prospect community? Jim Langley is the president of Langley Innovations.

Donor Motivation 59

Donor Motivation Psychology Philanthropy Energy 59

Bloomerang

MAY 4, 2023

Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Isn’t that often true for fundraisers too? Sargeant maintains that “ Donors are fundraising’s customers. And maybe that’s not so bad.

Public and Nonprofit Management 99

Public and Nonprofit Management Public Policy Psychology Philanthropy 99