How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James
iMarketSmart
MARCH 20, 2022
Without a relatable character, the fundraising story is dead. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. Fundraising story character. Character details in fundraising.
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