Nonprofit Tech for Good

AUGUST 14, 2022

When time and resources are scarce, it’s easier to send out the same fundraising message to everyone in your community. On the other end of the spectrum, there are nonprofit leaders who neglect philanthropy psychology. This person fears offending donors by asking at the “wrong” time. How Can you Encourage Your Donors to Give?

Psychology 118

Psychology Donor Motivation Philanthropy Nonprofits 118

Nonprofit Marketing Guide

MARCH 17, 2015

Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007. For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Last month on this blog, I challenged nonprofit communicators to stop approaching media relations like they did in 2007. Peter Panepento.

Public and Social Policy 226

Public and Social Policy Public and Nonprofit Management Health Donor Motivation 226

Candid

OCTOBER 1, 2024

As nonprofit fundraisers navigate the ever-evolving world of philanthropy, keeping up with donor trends is crucial. Here’s a look at select key findings fundraisers should consider when planning their strategies. Here’s a look at select key findings fundraisers should consider when planning their strategies.

Fundraising 105

Fundraising Fundraising Health Donor Motivation 105

iMarketSmart

JANUARY 29, 2025

Automated donor journeys are everywhere. Nonprofit leaders, seeking efficiency and hoping to do more with less, are often encouragedsometimes pressuredto adopt this tool by customer relationship management (CRM) vendors. The pitch is enticing: automated journeys promise to save time, reduce workload, and improve donor engagement.

Participation and motivation 59

Participation and motivation Values Donor Motivation Technology 59

NonProfit Leadership Alliance

NOVEMBER 1, 2022

If you’re a nonprofit leader, you know the importance of forging a deep bond with your supporters in order to keep them engaged with your mission. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. It’s a critical element in streamlining and strengthening your fundraising plan.

Communication 182

Communication Activism Donor Motivation Values 182

The Agitator

FEBRUARY 6, 2013

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. A post I consider ‘must’ reading for any fundraiser using or contemplating the use of premiums.

Retention 100

Retention Donor Motivation Values Nonprofits 100

Nonprofit Marketing Guide

FEBRUARY 22, 2018

Nonprofits are often very good at talking about what they do. But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. In every fundraising conversation. The Search for Purpose.

Communication 145

Communication Food Medical Donor Motivation 145

Nonprofit Marketing Guide

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Voluntary Action 143

Voluntary Action Public and Nonprofit Management Universities Psychology 143

Get Fully Funded

OCTOBER 3, 2022

It’s time to plan for the most productive time of the year – Year End Fundraising Season! Those of us in the world of nonprofit fundraising are starting to think about how to best leverage the next four months. of nonprofits start planning their year-end appeal in October. And with good reason! That’s HUGE!

Fundraising 80

Fundraising Fundraising Homelessness Values 80

Fundraising Coach

MARCH 15, 2021

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.

Fundraising 76

Fundraising Fundraising Retention Technology 76

Bloomerang

MAY 4, 2023

But the fact is we also have a self-serving agenda: to secure revenue for our worthy nonprofit. Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Isn’t that often true for fundraisers too?

Public and Nonprofit Management 119

Public and Nonprofit Management Public Policy Psychology Philanthropy 119

Bloomerang

DECEMBER 1, 2023

Here in Nonprofit Land, we’re writing appeals, and setting goals, and looking nervously at our calendars, as the end of the year creeps ever closer. You know who’s probably not thinking about year-end fundraising at all? Your donors. Consider asking about: Donor experience: How’s it going?

Donor Motivation 114

Donor Motivation Foundations Fundraising Fundraising 114

The Agitator

JANUARY 20, 2013

But elsewhere in the world, especially in the UK, we want to call your early attention to an extraordinary Fundraising Summit we hope will serve as a much-needed model elsewhere around the globe — Bishopsgate Institute, London. This is NOT another fundraising conference. Mark you calendar.

Participation and motivation 81

Participation and motivation Donor Motivation Culture Management 81

Bloomerang

DECEMBER 19, 2023

Some donors can cost a great deal to acquire, and then only make one gift before lapsing. As fundraisers, we have a responsibility to raise money efficiently, investing our time and resources prudently. For example, it wouldn’t be efficient to try to reach a big fundraising goal by asking everyone to give a small amount.

Donor Motivation 105

Donor Motivation Foundations Fundraising Fundraising 105

Get Fully Funded

JANUARY 7, 2022

Volunteer programs often require fundraising campaigns to stay in operation. Depending on your organization’s activities, you may need fundraising to help fund your: Volunteer training opportunities. Start a merchandise fundraising campaign. Let’s take a closer look at each fundraising idea! Marketing materials.

Fundraising 64

Fundraising Fundraising Volunteerism Volunteerism 64

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. So, a well-placed thank you or a shout-out can make all the difference in converting members to repeat donors. Social proof is a formidable force in philanthropy.

Psychology 105

Psychology Participation and motivation Retention Technology 105

Nonprofit Marketing Blog

AUGUST 24, 2010

Then the authors of the report, Heart of the Donor, Insights into Donor Motivation and Behavior for the 21st Century, said older donors are the most generous - and they give primarily through the mail. Does that mean nonprofits should turn a blind eye to the younger segments? Of course not.

Donor Motivation 53

Donor Motivation Fundraising Fundraising Associations 53

Bloomerang

OCTOBER 11, 2024

We all know it’s important, but when GivingTuesday rolls around, many nonprofits find themselves either swimming in too much of it or unsure how to make sense of what they’ve got. Shaping personalized donor journeys with data Fundraising is not a one-size-fits-all process. If that sounds familiar, don’t worry.

Donor Motivation 111

Donor Motivation Communication Fundraising Fundraising 111

NonProfit Hub

DECEMBER 8, 2015

Adam Weinger is a guest contributor for Nonprofit Hub, and President of Double the Donation. After speaking with nonprofits about the need to access matching gift funds in a cost-effective way, Double the Donation was born. _. Every nonprofit organization has to use some sort of fundraising in order to keep things running smoothly.

Fundraising 52

Fundraising Fundraising Donor Motivation Culture 52

The NonProfit Times

OCTOBER 7, 2024

Donors to Section 501(c)(4) organizations are also generally afforded more privacy and are not required to be disclosed on the annual tax return of the social sponsor (IRS Form 990, Schedule B). For many reasons, particularly for donors motivated to fund advocacy work, donations to a social sponsor may be an attractive option.

Nonprofit Administration and Development 59

Nonprofit Administration and Development Fundraising Fundraising Homelessness 59

iMarketSmart

NOVEMBER 6, 2024

Low-Dollar vs. Major Gifts Fundraising Strategy Over Amounts In the nonprofit world, leaders, board members, and staff are faced with a unique balancing act. Lets dive into why that strategic difference matters and how it shapes the donor experience and success of your organization. The same goes for fundraising.

Participation and motivation 52

Participation and motivation Fundraising Fundraising Collaborations 52

Get Fully Funded

JUNE 6, 2022

If your fundraising plan doesn’t include a strategy for finding, cultivating, and asking major donors for a large donation, you’re missing out on some big gifts for your small nonprofit. It’s the old 80/20 rule at work: Over 80% of all funds come from about 20% of donors. Why Focus on Major Donors? Here’s why: 1.

Nonprofits 72

Nonprofits Food Fundraising Fundraising 72

Fundraising Coach

MARCH 15, 2021

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.

Fundraising 52

Fundraising Fundraising Retention Technology 52

Bloomerang

MAY 9, 2021

Nonprofits that don’t adequately show appreciation for the hard work and dedication of their supporters will receive less funding in the long run because they’ll struggle to retain those supporters over time. . Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. Show Impact .

Retention 135

Retention Activism Fundraising Fundraising 135

Bloomerang

MAY 9, 2021

Nonprofits that don’t adequately show appreciation for the hard work and dedication of their supporters will receive less funding in the long run because they’ll struggle to retain those supporters over time. . Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. Show Impact .

Retention 135

Retention Activism Fundraising Fundraising 135

Care2

NOVEMBER 29, 2010

Understand What Motivates Donors. “We’ve found that gift-giving programs draw on different donor motivations than traditional end-of-year fundraising, so nonprofits shouldn’t necessarily think of those programs as competing with each other,&# said M&R.

Donor Motivation 54

Donor Motivation Fundraising Fundraising Nonprofits 54

Fundraising Coach

JANUARY 21, 2009

It seems to suggest nonprofits should do more public exposure of gifts to get donors to give more. I’m a purist and would love to believe that donors give altruistically. But even I check donor lists to see where my name lines up with people I know. Will it lead to donor manipulation?

Sociology 45

Sociology Donor Motivation Universities Philanthropy 45

Bloomerang

MAY 10, 2022

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. What is donor stewardship?

Participation and motivation 111

Participation and motivation Retention Public and Nonprofit Management Communication 111

iMarketSmart

JUNE 14, 2023

Major gifts fundraising is a job that requires an advanced set of skills. The fastest and more reliable way to build this advanced major gifts fundraising skillset is to take our groundbreaking eCourse – Donor Story: Epic Fundraising. And the nonprofits that apply his teachings just do better. But that’s rare.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Fundraising Fundraising Donor Motivation 52

iMarketSmart

JANUARY 10, 2024

It cannot understand the role another person played in the journey of a supporter to become a donor to your nonprofit. These are the foundations of donor motivation. Plus, when it comes to major donors, usually the sample sizes of quantitative data are too small to draw valid statistical conclusions.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Values 59

Fundraising Coach

MARCH 21, 2023

Today’s guest post on ethical nonprofit storytelling is from Caliopy Glaros. Caliopy is the Founder and Principal Consultant at Philanthropy Without Borders, a firm with expertise in ethical storytelling, donor engagement, and strategic planning. The story is that the fundraising staff and program staff just can’t see eye-to-eye.

Ethics 66

Ethics Philanthropy Donor Motivation Recruitment 66

The Agitator

MARCH 5, 2018

When it comes to donor-centricity/obsession/love/devotion/passion I fear many fundraisers talk a good game while ignoring the fundamental and routine practices that should exist in any organization that truly cares about its donors.

Participation and motivation 63

Participation and motivation Retention Leadership Donor Motivation 63

iMarketSmart

OCTOBER 1, 2022

For someone who was practicing then, it seems largely true though a bit simplistic about donors’ motivations and the labels applied to them. The fact that donors are animated by different purposes does explain why theories of fundraising abound. Investors: They see giving as good business by helping wise nonprofits.

Philanthropy 52

Philanthropy Psychology Donor Motivation Culture 52

Nonprofit Megaphone

APRIL 17, 2023

For non-profit organizations, fundraising is a crucial aspect of their operations. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value.

Psychology 52

Psychology Retention Values Non-Profits 52

Nonprofit Megaphone

DECEMBER 4, 2021

Post written by OneCause , who is committed to helping cause-driven organizations amplify their message and raise more funds with easy-to-use fundraising solutions. They offer a full suite of solutions that powers online giving, event management, mobile bidding, and peer-to-peer fundraising for nonprofit organizations of all sizes.

Participation and motivation 52

Participation and motivation Donor Motivation Recruitment Fundraising 52

The Agitator

MAY 23, 2018

This time, I’m going with a non-fundraising book: Hacking Marketing by Scott Brinker of Chief Marketing Technologist fame. From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. And are you doing it for them?

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

The Agitator

MAY 9, 2018

Part 1 of this series summarizes the reasons you should give serious attention to this “sleeping giant’ of fundraising programs. No matter how the donor joined—online, on the street, via the phone, through direct mail—this letter should include the following: Amount. Send a Hard Copy Thank-You Letter Immediately.

Donor Motivation 49

Donor Motivation Retention Food Values 49