Donor Motivation Fundraising Homelessness 
iMarketSmart
MARCH 19, 2025
Why do so many major gift fundraisers struggle to connect with donors and motivate them to give? But one of the reasons is that too many fundraisers approach their outreach to donors from the perspective of the organization when they would be much more effective approaching it from the perspective of the donor.
Get Fully Funded
OCTOBER 3, 2022
It’s time to plan for the most productive time of the year – Year End Fundraising Season! Those of us in the world of nonprofit fundraising are starting to think about how to best leverage the next four months. Get Ready Now For Year End Fundraising So, what does it take to make this your best year end fundraising season ever?
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The NonProfit Times
OCTOBER 7, 2024
Donors to Section 501(c)(4) organizations are also generally afforded more privacy and are not required to be disclosed on the annual tax return of the social sponsor (IRS Form 990, Schedule B). For many reasons, particularly for donors motivated to fund advocacy work, donations to a social sponsor may be an attractive option.
iMarketSmart
JUNE 19, 2023
The fundraising game A charity can structure giving opportunities to allow heroic displays.[6] 6] A donor can be seen to sacrificially protect his people or values. Of course, these evolutionary theorists weren’t writing about major gifts fundraising. A simple example One fundraiser for a law school shared this story. “I
Get Fully Funded
FEBRUARY 12, 2023
Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Donors often respond to internal triggers that aren’t clear even to them. So, why do people give?
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