Nonprofit Marketing Guide

OCTOBER 19, 2018

Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know. October 25: How To Build Donor Loyalty: Lessons From Testing and Research. Registration is $99 or Free with an All-Access Pass. Learn More and Register. November 6: Your Design Is Full of C.R.A.P.:

Communication 174

Communication Donor Motivation Retention Universities 174

Tony Martignetti

DECEMBER 8, 2024

James Misner:The Art & Science Of Fundraising James Misner explains what he sees as the right and left brain activities of your nonprofits fundraising. There are relationships and data; stories and metrics; motivations and outcomes; emotions and systems; and, more brain interactions.

Fundraising 49

Fundraising Fundraising Activism Nonprofits 49

Nonprofit Marketing Guide

MARCH 17, 2015

To refine your approach, spend some time understanding your nonprofit’s larger goals — whether it’s to reach more wealthy donors, motivate people to take action on an important policy, or to drive more young people to raise money on your behalf. As a result, they aren’t really speaking directly to anyone. What’s the alternative?

Public and Social Policy 226

Public and Social Policy Public and Nonprofit Management Health Donor Motivation 226

Nonprofit Tech for Good

AUGUST 14, 2022

When time and resources are scarce, it’s easier to send out the same fundraising message to everyone in your community. Understanding the donor’s motivations can help a nonprofit develop motivating messaging, use the right fundraising methods, and segment their supporter list to target those who are most likely to give.

Psychology 117

Psychology Donor Motivation Philanthropy Nonprofits 117

iMarketSmart

JANUARY 29, 2025

The fear of missing out is a powerful motivator. But while automated donor journeys can seem like the modern solution to fundraising challenges, they often fail to account for what really matters: the donor. The Appeal of Donor Journeys Its easy to see why donor journeys are so popular.

Participation and motivation 59

Participation and motivation Values Donor Motivation Technology 59

NonProfit Leadership Alliance

NOVEMBER 1, 2022

This approach also drives stronger ROIs – with increased efficiency and accuracy comes greater returns on your investment as the donors you target with specific appeals are the ones most likely to take your target action. It’s a critical element in streamlining and strengthening your fundraising plan. How Donor Research Fits In.

Communication 182

Communication Activism Donor Motivation Values 182

Nonprofit Marketing Guide

FEBRUARY 22, 2018

But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. In every fundraising conversation. Nonprofits are often very good at talking about what they do. In every piece of written communications.

Communication 145

Communication Food Medical Donor Motivation 145

Get Fully Funded

OCTOBER 3, 2022

It’s time to plan for the most productive time of the year – Year End Fundraising Season! Those of us in the world of nonprofit fundraising are starting to think about how to best leverage the next four months. Get Ready Now For Year End Fundraising So, what does it take to make this your best year end fundraising season ever?

Fundraising 80

Fundraising Fundraising Homelessness Values 80

Bloomerang

SEPTEMBER 18, 2024

Aside from giving to the capital campaign or a traveling exhibit, most of the museum’s fundraising asks were to give to their open-door policy that provided free entry for families without the financial resources to pay for admission. It’s understanding donor motivations. Most fundraising is helping ‘other people.’

Donor Motivation 104

Donor Motivation Culture Children Recruitment 104

Nonprofit Marketing Guide

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Voluntary Action 143

Voluntary Action Public and Nonprofit Management Universities Psychology 143

Fundraising Coach

MARCH 15, 2021

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.

Fundraising 76

Fundraising Fundraising Retention Technology 76

Veritus Group

AUGUST 7, 2024

Break free from the "asking too little" mentality by getting your head right about the donor's motivation: to make a difference in an area of interest. The post Why Is It So Hard to Ask for the Big Gift? appeared first on Veritus Group.

Donor Motivation 64

Donor Motivation Fundraising Fundraising 64

The Agitator

FEBRUARY 6, 2013

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. A post I consider ‘must’ reading for any fundraiser using or contemplating the use of premiums.

Retention 100

Retention Donor Motivation Values Nonprofits 100

Bloomerang

MAY 4, 2023

Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Isn’t that often true for fundraisers too? Sargeant maintains that “ Donors are fundraising’s customers. And maybe that’s not so bad.

Public and Nonprofit Management 116

Public and Nonprofit Management Public Policy Psychology Philanthropy 116

Bloomerang

DECEMBER 1, 2023

You know who’s probably not thinking about year-end fundraising at all? Your donors. Donor surveys are one way to get to know your supporters and understand their motivations and priorities. Consider asking about: Donor experience: How’s it going? Donor motivation: Why do they support you?

Donor Motivation 111

Donor Motivation Foundations Fundraising Fundraising 111

Bloomerang

DECEMBER 19, 2023

Some donors can cost a great deal to acquire, and then only make one gift before lapsing. As fundraisers, we have a responsibility to raise money efficiently, investing our time and resources prudently. For example, it wouldn’t be efficient to try to reach a big fundraising goal by asking everyone to give a small amount.

Donor Motivation 103

Donor Motivation Foundations Fundraising Fundraising 103

Get Fully Funded

JANUARY 7, 2022

Volunteer programs often require fundraising campaigns to stay in operation. Depending on your organization’s activities, you may need fundraising to help fund your: Volunteer training opportunities. Start a merchandise fundraising campaign. Let’s take a closer look at each fundraising idea! Marketing materials.

Fundraising 64

Fundraising Fundraising Volunteerism Volunteerism 64

iMarketSmart

OCTOBER 4, 2024

How many organizations take the time to listen to current and potential donors to discover who or what about their organization or their communication speaks most compellingly to them without realizing there are significant variations in each donor and prospect community? Jim Langley is the president of Langley Innovations.

Donor Motivation 59

Donor Motivation Psychology Energy Philanthropy 59

The Agitator

JANUARY 20, 2013

But elsewhere in the world, especially in the UK, we want to call your early attention to an extraordinary Fundraising Summit we hope will serve as a much-needed model elsewhere around the globe — Bishopsgate Institute, London. This is NOT another fundraising conference. Mark you calendar.

Participation and motivation 81

Participation and motivation Donor Motivation Culture Management 81

Nonprofit Marketing Blog

AUGUST 24, 2010

Then the authors of the report, Heart of the Donor, Insights into Donor Motivation and Behavior for the 21st Century, said older donors are the most generous - and they give primarily through the mail. But fundraising expenditures must be weighted according to a strategy that maximizes those who are giving now.”.

Donor Motivation 53

Donor Motivation Fundraising Fundraising Associations 53

The NonProfit Times

OCTOBER 7, 2024

Donors to Section 501(c)(4) organizations are also generally afforded more privacy and are not required to be disclosed on the annual tax return of the social sponsor (IRS Form 990, Schedule B). For many reasons, particularly for donors motivated to fund advocacy work, donations to a social sponsor may be an attractive option.

Nonprofit Administration and Development 59

Nonprofit Administration and Development Fundraising Fundraising Homelessness 59

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. So, a well-placed thank you or a shout-out can make all the difference in converting members to repeat donors. Social proof is a formidable force in philanthropy.

Psychology 104

Psychology Participation and motivation Retention Technology 104

iMarketSmart

NOVEMBER 6, 2024

Low-Dollar vs. Major Gifts Fundraising Strategy Over Amounts In the nonprofit world, leaders, board members, and staff are faced with a unique balancing act. While low-dollar fundraising focuses on broad, transactional outreach, major gifts fundraising takes a relationship-first approach, centered around deeper, more meaningful connections.

Participation and motivation 52

Participation and motivation Fundraising Fundraising Collaborations 52

Nonprofit Marketing Blog

MAY 1, 2012

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Treat event donors the same say you would treat a friend of a friend.

Participation and motivation 71

Participation and motivation Donor Motivation Recruitment Communication 71

Bloomerang

OCTOBER 11, 2024

Using data in your GivingTuesday planning isn’t just about boosting donations; it’s about turning nonprofit donor data strategies into meaningful connections with your supporters. Shaping personalized donor journeys with data Fundraising is not a one-size-fits-all process. Is it easy to donate?

Donor Motivation 109

Donor Motivation Communication Fundraising Fundraising 109

Nonprofit Marketing Blog

MAY 1, 2012

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Treat event donors the same say you would treat a friend of a friend.

Participation and motivation 71

Participation and motivation Donor Motivation Recruitment Communication 71

NonProfit Hub

DECEMBER 8, 2015

Every nonprofit organization has to use some sort of fundraising in order to keep things running smoothly. And while there are multiple ways to raise money for your mission and cause, one of the easiest methods to gain more revenue is to incorporate and promote matching gifts across your organization’s fundraising efforts.

Fundraising 50

Fundraising Fundraising Donor Motivation Culture 50

The Agitator

OCTOBER 24, 2017

Earlier posts this week have touched on the issue of donor motivation. Is there a time when donors are especially ‘primed’ to give? Perhaps the most vexing question for fundraisers is: Why do some people, who by all reckoning (in terms of known interest, capacity, awareness) should give, still not give?

Donor Motivation 58

Donor Motivation Communication Fundraising Fundraising 58

The Agitator

FEBRUARY 25, 2018

Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and the factors that drive donors and volunteers with plenty of case studies. Many fundraising books tell us “how” to execute some action.

Participation and motivation 45

Participation and motivation Fundraising Fundraising Psychology 45

Fundraising Coach

MARCH 15, 2021

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.

Fundraising 52

Fundraising Fundraising Retention Technology 52

Care2

NOVEMBER 29, 2010

Understand What Motivates Donors. “We’ve found that gift-giving programs draw on different donor motivations than traditional end-of-year fundraising, so nonprofits shouldn’t necessarily think of those programs as competing with each other,&# said M&R. Tags: Online Fundraising.

Donor Motivation 54

Donor Motivation Fundraising Fundraising Nonprofits 54

Fundraising Coach

JANUARY 21, 2009

I’m a purist and would love to believe that donors give altruistically. But even I check donor lists to see where my name lines up with people I know. And as fundraisers, I think it’s important to keep informed on this research and keep wrestling with how it should or shouldn’t impact our work.

Sociology 45

Sociology Donor Motivation Universities Philanthropy 45

iMarketSmart

JUNE 14, 2023

Major gifts fundraising is a job that requires an advanced set of skills. The fastest and more reliable way to build this advanced major gifts fundraising skillset is to take our groundbreaking eCourse – Donor Story: Epic Fundraising. Donor Story: Epic Fundraising will help you achieve all that.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Fundraising Fundraising Donor Motivation 52

iMarketSmart

JANUARY 10, 2024

It cannot understand the role another person played in the journey of a supporter to become a donor to your nonprofit. These are the foundations of donor motivation. Plus, when it comes to major donors, usually the sample sizes of quantitative data are too small to draw valid statistical conclusions. What About ChatGPT?

Participation and motivation 59

Participation and motivation Fundraising Fundraising Values 59

Bloomerang

MAY 9, 2021

Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. Ideas for Major Donors. Why Does Donor Appreciation Matter? .

Retention 135

Retention Activism Fundraising Fundraising 135

Bloomerang

MAY 9, 2021

Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. Ideas for Major Donors. Why Does Donor Appreciation Matter? .

Retention 135

Retention Activism Fundraising Fundraising 135

The Agitator

MARCH 5, 2018

When it comes to donor-centricity/obsession/love/devotion/passion I fear many fundraisers talk a good game while ignoring the fundamental and routine practices that should exist in any organization that truly cares about its donors.

Participation and motivation 63

Participation and motivation Retention Leadership Donor Motivation 63