What’s Wrong with Donor Journeys: The Hidden Costs of a Misguided Approach
iMarketSmart
JANUARY 29, 2025
Its a reminder that donor journeys are tools, not solutions. The fear of missing out is a powerful motivator. But while automated donor journeys can seem like the modern solution to fundraising challenges, they often fail to account for what really matters: the donor. But donors arent passive participants.
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