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Mixed Links for Nonprofit Communicators #GivingTuesday Edition – October 19, 2018

Nonprofit Marketing Guide

I shared this last week, but wanted to include it again since it’s all about #GivingTuesday – Beth Kanter gives us a Recap: Twitter #GivingTuesdayMyths Chat Hosted by Salesforce Foundation. Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know.

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Seeing Through the Donor’s Eyes: Introducing the Simplest Way to Understand the Fundraising Process from the Donor’s Perspective

iMarketSmart

Stage 1: Why Stage 2: What Stage 3: How The reason many potential major donors dont give, or dont give as much as they could, is because theyre stuck in stage 1, trying to reconnect with their foundational motivations driving why they really want to give to your organization. At this stage, they need your help.

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Mastering Donor Engagement: Strategies for Nonprofit Fundraising Success

The Charity CFO

Understanding Donor Motivations: Key to Effective Fundraising The conversation then shifts to the significance of donor understanding. Erin highlights the need for nonprofits to know their donors well and comprehend what they’re trying to accomplish through their support.

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Dollars and Change: What 8 years of giving data mean for fundraisers 

Candid

This highlights the pivotal role that high-net-worth individuals and large foundations play in shaping the philanthropic landscape. Similarly, the top 0.1% of institutional grantmakers, awarding over $100 million each year, represent 35% of all grantmaking dollars.

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What’s Wrong with Donor Journeys: The Hidden Costs of a Misguided Approach

iMarketSmart

If you havent captured these data points directly from your donors , it wont matter what technology you deploy. Misalignment with Donor Motivations Donor journeys frequently aim to move donors through a pre-designed funnel, assuming they will follow the journey as planned. But donors arent passive participants.

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Segmenting Donors for Communication: How Research Can Help

NonProfit Leadership Alliance

Instead, make sure you’re segmenting your donor base when planning how to communicate with them. This is a foundational outreach concept that brings immense benefits across all aspects of your operations when done effectively. . What are your donorsmotivations for supporting you? How much do they give?

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5 Last-Minute Ways To Connect With Donors Before End Of Year

Bloomerang

Then, when those year-end asks arrive, they’ll be based on a strong foundation. Donor surveys are one way to get to know your supporters and understand their motivations and priorities. Consider asking about: Donor experience: How’s it going? Donor motivation: Why do they support you?