Candid

OCTOBER 1, 2024

Fundraisers need to understand donors’ motivations The data shows the size of a gift or grant often matters more to organizational sustainability than the type of donor—whether it’s from individuals or institutional funders. Individual donors, regardless of contribution size, tend to prioritize human service organizations.

Fundraising 105

Fundraising Fundraising Health Donor Motivation 105

iMarketSmart

JUNE 19, 2023

6] See previous article: The Power of Heroic Philanthropy: Understanding Donor Motivations [7] Tooby, J., & Cosmides, L. Showing that you care: The evolution of health altruism. Social roles, prestige, and health risk. 13] CASE (Council for Advancement and Support of Education). 8] (2016, June 2).

Altruism and Helping 52

Altruism and Helping Insurance Psychology Law 52

iMarketSmart

APRIL 10, 2023

One had response cards with this statement [where “X” was a checked box symbol]: “Annual alumni giving through the Penn Fund directly supports these priorities of undergraduate education. 61] Health events (diagnosis with cancer, declining health) do the same. 62] A survey can remind donors of these gift ideas.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52