NonProfit PRO

OCTOBER 14, 2021

Donors are fascinating, unique individuals who consider multiple motivations when deciding how, when and why to be charitable. It is no longer enough to say, “Our donors give because they care about our mission.” It's important to uncover donors’ motivations.

Donor Motivation 278

Donor Motivation Philanthropy Education Education 278

Candid

OCTOBER 1, 2024

Fundraisers need to understand donors’ motivations The data shows the size of a gift or grant often matters more to organizational sustainability than the type of donor—whether it’s from individuals or institutional funders. Individual donors, regardless of contribution size, tend to prioritize human service organizations.

Fundraising 105

Fundraising Fundraising Health Donor Motivation 105

Nonprofit Marketing Guide

OCTOBER 12, 2022

Some, like me, pursued higher education and research careers because they wanted to understand and impact nonprofits’ ability to raise more money. You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up.

Voluntary Action 143

Voluntary Action Public and Nonprofit Management Universities Psychology 143

Nonprofit Megaphone

APRIL 17, 2023

Here are some ways understanding the psychology of giving can help you increase donor retention and lifetime value: Personalized messaging: Tailoring your messaging to donor motivations can help you connect with them emotionally and increase the chances of future giving.

Psychology 52

Psychology Retention Values Non-Profits 52

Bloomerang

MAY 9, 2021

For example, including information about your major donors’ motivations for giving is a great way to make a personalized connection with them. . Educational materials can provide additional information about your mission, making it a great way to connect with donors while also informing them further about your organization. .

Retention 135

Retention Activism Fundraising Fundraising 135

Bloomerang

MAY 9, 2021

For example, including information about your major donors’ motivations for giving is a great way to make a personalized connection with them. . Educational materials can provide additional information about your mission, making it a great way to connect with donors while also informing them further about your organization. .

Retention 135

Retention Activism Fundraising Fundraising 135

The Agitator

MAY 23, 2018

From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? As you can tell, there’s plenty of meat on these bones. And are you doing it for them?

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45