Nonprofit Marketing Guide

OCTOBER 19, 2018

Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know. Classy has The Giving Tuesday Campaign Example You Need to See as well as a Free Giving Tuesday “Save the Date” Postcard Template and How to Raise More With Facebook and Classy This Giving Tuesday.

Communication 173

Communication Donor Motivation Retention Universities 173

Nonprofit Marketing Guide

MARCH 17, 2015

To refine your approach, spend some time understanding your nonprofit’s larger goals — whether it’s to reach more wealthy donors, motivate people to take action on an important policy, or to drive more young people to raise money on your behalf. As a result, they aren’t really speaking directly to anyone.

Public and Social Policy 226

Public and Social Policy Public and Nonprofit Management Health Donor Motivation 226

Nonprofit Marketing Guide

MARCH 7, 2012

In the same survey, to learn more about donor motivations, we listed a series of statements like, “I support FMS financially because I know a missioner and want to support that person’s mission” and “I support FMS financially because the Franciscan way of life is very important to me personally.”

Nonprofits 185

Nonprofits Donor Motivation Environmental Associations 185

Nonprofit Tech for Good

AUGUST 14, 2022

These categories can be presented as personas or identities; that is, the types of identities or groups where donors wish to belong. Next, based on what you learned from your current donors, pick the two or three donor motivations and associated identities that occurred most often in your research.

Psychology 116

Psychology Donor Motivation Philanthropy Nonprofits 116

Veritus Group

AUGUST 7, 2024

Break free from the "asking too little" mentality by getting your head right about the donor's motivation: to make a difference in an area of interest. The post Why Is It So Hard to Ask for the Big Gift? appeared first on Veritus Group.

Donor Motivation 64

Donor Motivation Fundraising Fundraising 64

Nonprofit Marketing Guide

FEBRUARY 22, 2018

But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. Nonprofits are often very good at talking about what they do. Instead, they are adept at articulating why they do what they do.

Communication 143

Communication Food Medical Donor Motivation 143

Nonprofit Marketing Guide

MARCH 7, 2018

After all, your donor feels great about the commitment they’ve just made and is more likely to continue giving—this time, in the form of information. But what if you popped a couple of questions around donor motivation onto your thank you page? For example, you could ask “What motivated your donation today?”

Donor Motivation 163

Donor Motivation Communication Marketing Marketing 163

Nonprofit Marketing Blog

DECEMBER 3, 2011

In their research, they have identified six common types of donor motivation: What do all of these have in common? This week, Hope Consulting and GuideStar released the second part of the Money for Good research. Two things: Emotion and impact. If nothing else, remember this: Speak to the heart and show how you make a difference.

Donor Motivation 72

Donor Motivation 72

Candid

OCTOBER 1, 2024

Fundraisers need to understand donors’ motivations The data shows the size of a gift or grant often matters more to organizational sustainability than the type of donor—whether it’s from individuals or institutional funders. Similarly, the top 0.1%

Fundraising 102

Fundraising Fundraising Health Donor Motivation 102

NonProfit Leadership Alliance

NOVEMBER 1, 2022

What are your donors’ motivations for supporting you? What demographic or engagement markers do these donors share? Getting to the bottom of these questions will allow you to better understand your donors and how to best reach them. How much do they give? What time of year do they give?

Communication 184

Communication Activism Donor Motivation Values 184

Bloomerang

SEPTEMBER 18, 2024

It’s understanding donor motivations. They also benefit the donor. A big reason why members choose to become donors is to enhance their own experience. It’s critical for the fundraising staff who handle membership to understand what motivates these donors. Most fundraising is helping ‘other people.’

Donor Motivation 89

Donor Motivation Culture Children Recruitment 89

Nonprofit Marketing Guide

OCTOBER 12, 2022

You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. Here are some tips on how to find and access these studies for yourself: Where to look: First, you’ll need to find a study. I love Google Scholar (scholar.google.com) to look for research.

Voluntary Action 141

Voluntary Action Public and Nonprofit Management Universities Psychology 141

iMarketSmart

OCTOBER 4, 2024

The less energy an organization devotes to creating the conditions that will motivate donors, the more it wastes on fundraising, predisposing itself to high rates of donor attrition and handcuffing its advancement team. Donor motivations are the philanthropic horse that all too often get put behind the fundraising cart.

Donor Motivation 59

Donor Motivation Psychology Philanthropy Energy 59

NonProfit PRO

NOVEMBER 2, 2023

Having a proper logistics plan is essential to motivate donors, who are increasingly interested in seeing their money used as effectively as possible, for the best outcomes. Here are some ideas on how large nonprofits can ensure maximum efficiency and maximum trust with donors.

Values 278

Values Donor Motivation Nonprofits 278

The Agitator

FEBRUARY 6, 2013

Many are unaware of the ample evidence in behavioral science for why premiums not only delude fundraisers but, far more importantly, destroy donor motivation and loyalty. Choosing to ignore the ‘premium problem’ is far too often the option selected in the drive to keep acquisition rates high and CEOs happy.

Retention 100

Retention Donor Motivation Values Philanthropy 100

Nonprofit Marketing Blog

MAY 1, 2012

Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Treat event donors the same say you would treat a friend of a friend. So how do you do that?

Participation and motivation 71

Participation and motivation Donor Motivation Recruitment Communication 71

Nonprofit Marketing Blog

MAY 1, 2012

Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Treat event donors the same say you would treat a friend of a friend. So how do you do that?

Participation and motivation 71

Participation and motivation Donor Motivation Recruitment Communication 71

The Agitator

OCTOBER 24, 2017

Earlier posts this week have touched on the issue of donor motivation. Is there a time when donors are especially ‘primed’ to give? Why do some people give and others not … or significantly less? Why and when is that and should your communications tactics change a bit?

Donor Motivation 58

Donor Motivation Communication Fundraising Fundraising 58

The Agitator

JANUARY 20, 2013

Its organizers — Giles Pegram, CBE, a leading European fundraising thinker and consummate hands-on practitioner, and Dr. Adrian Sargeant, a leading authority on donor motivation and loyalty — have assembled an all-star cast of hands-on specialists with the skill, experience and guts to set the change process in motion.

Participation and motivation 81

Participation and motivation Donor Motivation Culture Management 81

Bloomerang

MAY 4, 2023

Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. When people give to you, they’re not loving the charity.

Public and Nonprofit Management 99

Public and Nonprofit Management Public Policy Psychology Philanthropy 99

Care2

NOVEMBER 29, 2010

Understand What Motivates Donors. “We’ve found that gift-giving programs draw on different donor motivations than traditional end-of-year fundraising, so nonprofits shouldn’t necessarily think of those programs as competing with each other,&# said M&R.

Donor Motivation 54

Donor Motivation Fundraising Fundraising Nonprofits 54

Nonprofit Marketing Blog

NOVEMBER 12, 2012

So, the pitch is strong, the donor motivated, and a gift comes in. After donors give to a nonprofit, those organizations need to practice good stewardship. Q: That’s great advice, Katya. And happily, consistent with our guidebook!)

Donor Motivation 57

Donor Motivation Nonprofits 57

Fundraising Coach

JANUARY 21, 2009

Share and Enjoy: Other Possibly Related posts: Americans continue to be generous More on what really annoys your donors Americans continue generous giving. Tags: donor motivation philanthropy economists sociology giving 2. Learn how you can raise serious money in a 4.5

Sociology 45

Sociology Donor Motivation Universities Philanthropy 45

Bloomerang

DECEMBER 1, 2023

Donor surveys are one way to get to know your supporters and understand their motivations and priorities. Consider asking about: Donor experience: How’s it going? Donor motivation: Why do they support you? Even a short survey of one or two questions can help you get the conversation rolling.

Donor Motivation 89

Donor Motivation Foundations Fundraising Fundraising 89

Bloomerang

DECEMBER 19, 2023

Having these insights available for all your donors enables you to tailor your communications and engagement strategy specifically for that prospect or donor, deepening your philanthropic relationship. Imagine how efficiently you could use this data to build both major and mid-level portfolios.

Donor Motivation 85

Donor Motivation Foundations Fundraising Fundraising 85

Bloomerang

OCTOBER 11, 2024

You can refine your messaging and outreach efforts for future campaigns by integrating donor feedback. Tactic: Collect feedback after GivingTuesday to understand donor motivations and improve your approach. Donors are more likely to stay engaged if they feel their voices are being heard. Is it easy to donate?

Donor Motivation 97

Donor Motivation Communication Fundraising Fundraising 97

Bloomerang

JUNE 6, 2024

Embracing these tools and understanding the psychological underpinnings of giving are key steps toward building a future where every member sees the value in becoming a donor, motivated by both the emotional connection to the cause and the seamless experience advanced technology delivers.

Psychology 94

Psychology Participation and motivation Retention Technology 94

The Agitator

MARCH 5, 2018

Here at The Agitator we’re far from blameless when it comes to ignoring or undervaluing the plumbing in the house of donor care. We “exalt” the “philosophers” by reviewing books on how best to communicate with donors…we attempt to cover the latest research on donor motivation…we deal with important issues like donor identity and preference.

Participation and motivation 63

Participation and motivation Retention Leadership Donor Motivation 63

Nonprofit Marketing Blog

AUGUST 24, 2010

Then the authors of the report, Heart of the Donor, Insights into Donor Motivation and Behavior for the 21st Century, said older donors are the most generous - and they give primarily through the mail. Jeff Brooks says people under 50 don’t give enough to merit much cultivation at all.

Donor Motivation 53

Donor Motivation Fundraising Fundraising Associations 53

iMarketSmart

APRIL 29, 2022

Yet even the most curious must learn to ask questions that yield the most insight into donor motivation and to link those propensities to institutional mission. Curiosity is a fundraisers greatest asset.

Psychology 52

Psychology Donor Motivation Philanthropy Culture 52

iMarketSmart

NOVEMBER 6, 2024

Conclusion: Aligning Strategy with Donor Values The takeaway? Building a successful fundraising strategy isn’t about dollar amounts—it’s about aligning your approach with donor motivations. Major donors value a relationship-first approach that respects their journey, their contributions, and their impact.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Collaborations 59

Nonprofit Megaphone

APRIL 17, 2023

Here are some ways understanding the psychology of giving can help you increase donor retention and lifetime value: Personalized messaging: Tailoring your messaging to donor motivations can help you connect with them emotionally and increase the chances of future giving.

Psychology 52

Psychology Retention Values Non-Profits 52

Blue Avocado

AUGUST 20, 2024

Remember, clarity on the material aspects of solicitation ensures that, once a donor decides to give, they can know exactly what to do. Consideration 3: Donor Motivations Donors often pop up in the least likely places. The staff is willing to talk to me.

Public and Nonprofit Management 74

Public and Nonprofit Management Nonprofit governance and management Donor Motivation Universities 74

iMarketSmart

OCTOBER 1, 2022

For someone who was practicing then, it seems largely true though a bit simplistic about donors’ motivations and the labels applied to them. The fact that donors are animated by different purposes does explain why theories of fundraising abound.

Philanthropy 52

Philanthropy Psychology Culture Donor Motivation 52

Get Fully Funded

OCTOBER 3, 2022

Include plenty of non-Ask activities in your plan to balance out the Asks like thanking donors well , sending holiday cards, holding thankathons, and surprising donors with thank-you video. Underestimating donors’ motivations. You see, people only get the tax deduction if they itemize, and most of your donors don’t.

Fundraising 80

Fundraising Fundraising Homelessness Values 80

Fundraising Coach

MARCH 21, 2023

What” compels donors to give cannot be reduced to a dirty tear-streaked face, or stories of profound hardship. Trying to measure donor motivations in A/B marketing tests is challenging and we are often not able to draw concrete conclusions as to why some campaigns were marginally more successful than others.

Ethics 66

Ethics Philanthropy Donor Motivation Recruitment 66

Bloomerang

MAY 10, 2022

Donation amount: Group donors by how much they gave and what category they fall into. You might group your donors by major donors, mid-level donors, and lower-level donors. Donor motivation: Group donors based on what motivated them to give to your cause.

Participation and motivation 101

Participation and motivation Retention Public and Nonprofit Management Communication 101