You Won’t Inspire Philanthropic Investment By Acting Like a Charity
iMarketSmart
OCTOBER 18, 2024
Charitable appeals stress pressing need and urge the would-be donors to give immediately and out of empathy in response to adversity such as natural disasters or epidemics. However, real as those concerns are and as noble as it is to respond from the heart, charitable appeals do not attract the highest levels of support.
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