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You Won’t Inspire Philanthropic Investment By Acting Like a Charity

iMarketSmart

Charitable appeals stress pressing need and urge the would-be donors to give immediately and out of empathy in response to adversity such as natural disasters or epidemics. However, real as those concerns are and as noble as it is to respond from the heart, charitable appeals do not attract the highest levels of support.

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You Won’t Inspire Philanthropic Investment By Acting Like a Charity

iMarketSmart

Charitable appeals stress pressing need and urge the would-be donors to give immediately and out of empathy in response to adversity such as natural disasters or epidemics. However, real as those concerns are and as noble as it is to respond from the heart, charitable appeals do not attract the highest levels of support.

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What Happens When We Don’t Understand the Why of Giving

iMarketSmart

Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

International Journal of Psychoanalytic Self Psychology, 3 (1), 65-83. Political Psychology, 25 (4), 507-523; Miller, J.M, Explorations in political psychology. Psychology Press; Schwam-Baird, M. A pig in a python: How the charitable response to September 11 overwhelmed the law of disaster relief.

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How Does Climate Fatigue Hurt Our Efforts?

NonProfit Quarterly

Dr Rasha Bayoumi, associate professor of psychology at the University of Birmingham Dubai, described climate fatigue to Fast Company as “more of a fear and worry” than climate anxiety. That survey also found that only 37 percent of American donors had given half or more of their donations to disaster relief efforts.