For Direct Relief, Cause Marketing, Disasters are a Game
Selfish Giving
MAY 24, 2011
Moreover, they raised more online awareness for DRI than ever before, leading Direct Relief to be listed in Charity Navigator’s Top Ten Most Viewed Charities. This is impressive considering Direct Relief spends a fraction of what the other nonprofits on the list spend on marketing and advertising. Even killers have a soft spot.
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