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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

A pig in a python: How the charitable response to September 11 overwhelmed the law of disaster relief. The donation response to natural disasters. International Journal of Nonprofit and Voluntary Sector Marketing , e1675. (“A Organizational Behavior and Human Decision Processes, 100 (2), 193-201. [35]