For Direct Relief, Cause Marketing, Disasters are a Game
Selfish Giving
MAY 24, 2011
The fundraiser produced a bumper crop, raising $1.5 While a violent video game such as Mafia Wars is an unlikely partner for a humanitarian aid organization, Direct Relief decided to move forward, and never looked back. Zynga didn’t try to profit from the disaster or their players’ support for victims.
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