Remove Disaster Relief Remove Food Remove Non-Profits
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For Direct Relief, Cause Marketing, Disasters are a Game

Selfish Giving

Zynga didn’t try to profit from the disaster or their players’ support for victims. They simply chose an easy and powerful way to involve their business and customers in disaster relief. While Komen had its misstep with Kentucky Fried Chicken , fast food chains make excellent partners for cause marketing.

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WGN’s Bill Leff Show: Keeping donors safe, and a little Stanley Cup smack talk

Fundraising Coach

Marc: Totally true, especially when you see disaster reliefs. The creativity that we’re funneled for good would be powerful, because they’ll take any disaster relief and then they’ll create their own little charity. There’s a lot of good disaster relief organizations out there. We can’t take food.”