Thinking About Donors as Customers
Bloomerang
MAY 4, 2023
Are your donors also your customers? Or, at least, American culture has put an indelible stamp on both. Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Are they the same, similar, or unrelated?
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