Remove Culture Remove Donor Motivation Remove Public and Nonprofit Management
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Thinking About Donors as Customers

Bloomerang

Are your donors also your customers? Or, at least, American culture has put an indelible stamp on both. Honestly, this apartment would be a perfect fit for you—it’s a great area, a lovely building, and close to public transport.” “But But the fact is we also have a self-serving agenda: to secure revenue for our worthy nonprofit.

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Why fundraisers feel stuck in the middle between Administrators and Donors

iMarketSmart

The problem is not with the fundraiser, the donor, or even the public. But not just for donors. It’s also attractive for those who operate the nonprofit. In this story, the people who run the nonprofit are the only heroes. Donors appear only for a moment. Fundraising isn’t advancing the donor’s hero story.