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Creating a Unique Value Proposition for Your Nonprofit (Part 1)

Nonprofit Marketing Guide

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. Think about how they find value and are transformed because of your work.

Values 137
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Lifelong Development as a Nonprofit Leader – The Value of Forum

NonProfit Leadership Alliance

But because of their small size and private nature, they’re still unknown to many people who could get value from them. The post Lifelong Development as a Nonprofit Leader – The Value of Forum appeared first on Nonprofit Leadership Alliance.

Values 152
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How to Preserve Existing Affordable Housing: The Value of Human Scale

NonProfit Quarterly

For new construction, larger buildings can result in smaller per-unit costs. The program is intended to preemptively address the displacement pressure expected from the construction of The Obama Presidential Center. Image credit: stevegeer on istock.com Affordable housing programs often neglect small buildings.

Values 137
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3 decisions every nonprofit should make before writing an organizational plan 

Candid

Define your value propositionwhy your organization is the best positioned to solve this problem. Ensuring agreement on these elements may involve working through disagreements, engaging in constructive critique, and resolving conflicting views. They may feel pressured to expand into areas valued by donors to secure funding.

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Want to be More Successful? Stop Focusing on Cause Marketing

Selfish Giving

Build your foundation first before you try to construct or innovate anything. Focus on a lasting value. Cause marketing and technology are tools that need to be backed by ideas, purpose, identity, results and values. Focus on things that work – the tangible, the measurable. Work on developing your story. Start with ideas.

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Co-Leadership as Practice for an Equitable Future

Stanford Social Innovation Review

At Common Future, we shifted to co-leadership because we saw that the default CEO structure was no longer congruent with our values or the structural and systematic changes we seek to enable through our work. The board is supportive (even if you have to remake it). Board support can make or break the transition to co-leadership.

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How to Help People of Color Become Homeowners: Data from Philadelphia

NonProfit Quarterly

In Philadelphia , there are expensive historic districts, clusters of new luxury construction, walkable rowhouse neighborhoods, and areas that are indistinguishable from the nearby suburbs in look and price. Investors and Changing Market Values Real estate investors look for neighborhoods where they can make a profit.