Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
Givers benefit from their enhanced public reputation. Givers get no benefit from their public reputation. One experiment used a public radio station pledge drive.[12] It [proposes] a new mechanism of decision making in charitable giving through an important psychological construct: similarity.”[23] S., & Yang, S.
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