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6] Providing value This phrasing emphasizes value. These value words include, “Ideas” “Gift opportunities” “Investment opportunities” “Conversation,” and “Proposal.” It can provide real value. Using “value” words for the proposal isn’t just a trick. Finally, a delay can increase perceived value. 8] Mrkva, K.

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A compelling challenge forces a decision, In response to a threat or opportunity for the donor’s people or values, and. With the promise of a victory for the donor’s people or values. Organizational Behavior and Human Decision Processes, 59(3), 331-347 ; Konow, J. But good story presents both loss and gain. Joyner, C.

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