Nonprofit Marketing Guide

FEBRUARY 5, 2015

It may feel like you’re saving money at that moment, but in reality, it is robbing the organization of the true value you bring to the table! Work The Plan – If you work in a small to mid-size nonprofit and handle everything that falls into the realm of fundraising/marketing, it’s easy to avoid making the calls/visits.

Fundraising 211

Fundraising Fundraising Community Development Foundations 211

NonProfit Quarterly

OCTOBER 18, 2023

Image credit: Ian Nicole Reambonanza on Unsplash This is the fourth article in NPQ ’s series titled Building Power, Fighting Displacement: Stories from Asian Pacific America, coproduced with the National Coalition for Asian Pacific American Community Development ( National CAPACD ). How does a refugee community organize itself?

Race and Ethnicity 128

Race and Ethnicity Community Development Participation and motivation Culture 128

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more?

Marketing 167

Marketing Marketing Values Community Development 167

Pam Moore

JUNE 14, 2017

Welcome to the digital marketing era where attention is the absolute most scarce resource. Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on.

Foundations 166

Foundations Marketing Marketing Values 166

Pam Moore

FEBRUARY 6, 2018

Although some very loud voices in the industry the past few years have been touting the “get out your firehose and spray the world with your spam” mentality, the truth is quality content that delivers value, engages your audience in a meaningful way to take action is what will win. It's not time to give up. Need more help?

Advertising 164

Advertising Marketing Marketing Values 164

NonProfit Quarterly

JUNE 7, 2023

Coproduced by Partners for Rural Transformation , a coalition of six regional community development financial institutions, and NPQ , authors highlight efforts to address multi-generational poverty in Appalachia, the rural West, Indian Country, South Texas, and the Mississippi Delta. But that is completely wrong.

Poverty 119

Poverty Community Development Construction Finance 119

Pam Moore

JUNE 2, 2017

Or maybe you have a Facebook business Group but it's not delivering any value for your business. How to build and grow your community using a Facebook Group. How to market your business using a Facebook Group. How to promote your Facebook Group and Community. People don't just buy things, they join things. Need more help?

Advertising 167

Advertising Production Marketing Marketing 167

Pam Moore

OCTOBER 9, 2017

It's these common foundations that weave the threads for relationships, trust and community. If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures?

Foundations 166

Foundations Marketing Marketing Communication 166

NonProfit Leadership Alliance

MAY 23, 2024

It’s essential to communicate the value of these investments to stakeholders to shift the narrative and recognize that strategic overhead spending is crucial for achieving long-term mission impact. What is the Overhead Myth?

Public and Social Policy 234

Public and Social Policy Nonprofit Administration and Development Nonprofit governance and management Public and Nonprofit Management 234

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Manufacturing 167

Manufacturing Advertising Marketing Marketing 167

Nonprofit Tech for Good

JUNE 16, 2024

By Lyn Chamberlin , founder of LC Leadership – a strategic brand development consultancy. Branding can make or break a nonprofit, yet many organizations struggle to communicate their value effectively. LC is the founder of LC Leadership and writes frequently on brand marketing for nonprofits.

Nonprofits 118

Nonprofits Leadership Values Community Development 118

NonProfit Quarterly

MAY 17, 2023

Coproduced by Partners for Rural Transformation, a coalition of six regional community development financial institutions, and NPQ , the authors highlight efforts to address multigenerational poverty in Appalachia, the rural West, Indian Country, South Texas, and the Mississippi Delta.

Poverty 131

Poverty Community Development Finance Philanthropy 131

Pam Moore

MARCH 7, 2017

We want to instead execute tactics and random acts of marketing because we think they deliver instant results.” Stop the Random Acts of Marketing! Random Acts of Marketing (RAMs) will destruct your ROI morsel by morsel, post by post. I guarantee you there is nothing like it on the market today! Download it now! .

Marketing 167

Marketing Marketing Technology Leadership 167

NonProfit Quarterly

JANUARY 17, 2024

Other structural barriers lower the home’s value from the start—limiting opportunities to grow generational wealth. A Community Finance Solution While barriers to homeownership persist for households of color, these barriers are possible to overcome. This is known as the secondary market.

Finance 131

Finance Production Insurance Values 131

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? My recommendation is that you always take an audience based approach to any type of marketing on or offline. I've also seen a fair number of marketers lose their jobs (get fired) for lack of this knowledge and ability.

Management 147

Management Marketing Marketing Leadership 147

Pam Moore

NOVEMBER 14, 2018

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. How to leverage visual marketing.

Marketing 60

Marketing Marketing Production Values 60

NonProfit Quarterly

DECEMBER 21, 2022

At a recent professional dinner, I struck up a fascinating conversation with a woman who has spent her legal career working in civil rights, housing, and community development. Such phenomena are root causes of many challenges facing urban communities of color today. A Community Steward.

Finance 111

Finance Community Development Non-Profits Nonprofit governance and management 111

NonProfit Quarterly

NOVEMBER 29, 2023

Image credit: Drew Beamer on Unsplash For community development financial institutions (CDFIs), these are extraordinary times. The result, Houghton observed, is that “banks are quite disconnected from those local markets where they might have used to work in.” ShoreBank’s influence persists. “If

Nonprofit Administration and Development 119

Nonprofit Administration and Development Nonprofit governance and management Finance Public and Nonprofit Management 119

NonProfit Quarterly

JANUARY 25, 2023

A salient example is of organizations that are focused on community development but invest in mass incarceration. To integrate mission into an investment policy, some organizations create a separate Impact Investment Policy that broadly defines impact investment values and strategies.

Public and Social Policy 126

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Non-Profits 126

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Marketing 78

Marketing Marketing Foundations Technology 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Marketing 78

Marketing Marketing Foundations Technology 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Marketing 78

Marketing Marketing Foundations Technology 78

Candid

FEBRUARY 12, 2024

Examples of PRIs include investments in community development financial institutions, which make loans to small businesses owned by members of economically disadvantaged groups in underinvested communities. PRIs and MRIs are about investing in under-served businesses or aligning investments with values—within the current system.

Public and Nonprofit Management 98

Public and Nonprofit Management Environmental Foundations Philanthropy 98

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activism 97

Activism Values Marketing Marketing 97

NonProfit Quarterly

MARCH 1, 2023

million in renovations to support a community-developed plan to reopen this legacy site as a collectively owned community asset. BAMBD CDC is an arts-based organization invested in community development writ large. These spaces are now closed, and gentrification is encroaching upon the buildings that housed them.

Culture 128

Culture Retail Community Development Collaborations 128

The Volunteer Hub

NOVEMBER 7, 2022

According to Nonprofit Source, 90% of company executives indicated that partnering with a reputable nonprofit organization enhanced their brand and 89% believe partnering leverages their ability to improve the community. Developing partnerships presents a win-win-win scenario for your nonprofit, the community, and your corporate partner.

Volunteerism 86

Volunteerism Volunteerism Non-Profits Public and Nonprofit Management 86

NonProfit Quarterly

NOVEMBER 9, 2022

While these objectives differ, there is a clear overlap of priorities and opportunities to advance shared equitable community development goals. For these partnerships to succeed, public land banks must leverage their ability to sell their properties at below-market rates, which creates initial affordability.

Public and Social Policy 116

Public and Social Policy Community Development Governance Agriculture 116

NonProfit Quarterly

JANUARY 18, 2023

There are specific funding strategies that philanthropy can employ to shield artists from the capitalist market. We believe that funders must lend artists an ear and commit to act on more of what they hear from artists and arts workers who have people-first values at their moral core.

Philanthropy 111

Philanthropy Culture Agriculture Community Development 111

NonProfit Quarterly

AUGUST 10, 2023

Image credit: Chris Briggs on unsplash.com Dr. Akilah Watkins, who previously led the Center for Community Progress and has been a leader in the CEO Circle, a group of community development leaders of color, became president and CEO of Independent Sector in January 2023. I was ready for that challenge and opportunity.

Civil Society 98

Civil Society Nonprofit Administration and Development Public and Social Policy Leadership 98

Pam Moore

NOVEMBER 30, 2018

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. Know what you want to get out of the community as well as what members want to achieve. Share your best stuff.

Marketing 60

Marketing Marketing Values Governance 60

Pam Moore

NOVEMBER 30, 2018

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. Know what you want to get out of the community as well as what members want to achieve. Share your best stuff.

Marketing 60

Marketing Marketing Values Governance 60

NonProfit Quarterly

AUGUST 16, 2023

Image credit: Corey Agopian on unsplash.com This article concludes NPQ’s series Owning the Economy: Stories from Latinx Communities. It also laid out the building blocks to achieving three key goals: Establish the infrastructure and processes to drive inclusive equitable community development. A falta de pan, casabe.

Public and Nonprofit Management 98

Public and Nonprofit Management Community Development Nonprofit governance and management Cultural Diversity 98

NonProfit Quarterly

OCTOBER 9, 2024

Malik Kenyatta Yakini, Up & Coming Food Co-op C onference panel September 15, 2023 There is a wave of food co-ops opening in majority-Black communities, as NPQ has covered. The Gem City Market in Dayton, OH , for example, took six years to organize—and that is faster than most. But organizing a food co-op is not easy.

Food 134

Food Nonprofit governance and management Finance Governance 134

Stanford Social Innovation Review

OCTOBER 16, 2023

Massive investments in climate solutions such as carbon markets, CO2 sequestration, and energy alternatives had no material effect on slowing global warming. Amartya Sen suggested we should measure social context based on its ability to give individuals and communities the freedom and capability to pursue the things they value in life.

Philanthropy 139

Philanthropy Homelessness Psychology Health 139

NonProfit Quarterly

AUGUST 9, 2023

Image credit: Kenny Eliason on unsplash.com This is the fifth article in NPQ ’s series titled Owning the Economy: Stories from Latinx Communities. To name a few: Every time a rent-controlled unit is lost, the new market-rate rent averages over $3,500 for a one-bedroom unit. The Mission has long been home to waves of immigrants.

Culture 98

Culture Cultural Diversity Public and Nonprofit Management Community Development 98

Pam Moore

JUNE 12, 2019

Communities create markets, but only after you make the first investment in the human beings within. Sharing other people's content to provide value to your audience and followers. This is because at the heartbeat of social media, business and life is people. People are the heartbeat of business. How to choose the right OPC.

Associations 101

Associations Values Marketing Marketing 101

NonProfit Quarterly

FEBRUARY 7, 2024

Despite their shortcomings, these communities represent a major source of unsubsidized affordable housing for low-income people. The Value of Resident-Owned Communities (ROCs) Opportunities for landlord exploitation of manufactured housing residents remain high….There The short answer: it is—through resident land ownership.

Manufacturing 116

Manufacturing Finance Nonprofit governance and management Law 116