Ann Green

MAY 20, 2020

Over the years I’ve come to find the value of keeping things simple. You need to raise money and communicate with your donors fairly regularly, while not taking on too much. Here are a few ways to simplify your communication without making it too difficult for you. And as I mention below, shorter communication is the way to go.

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Values Food Communication Activism 178

Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

Communication 210

Communication Nonprofit Administration and Development Nonprofits Retention 210

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communication 336

Communication Nonprofit governance and management Fundraising Fundraising 336

NonProfit Leadership Alliance

DECEMBER 21, 2022

What are your values? . It’s the intersection of beliefs and values, and actions and behaviors. . What do you need to communicate to reach your organizational goal? Who do you need to communicate that with? . What makes your brand unique? . What innovation do you bring to the table? . What are your aspirations? .

Communication 184

Communication Public and Nonprofit Management Values Nonprofit Leadership 184

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 10, 2022

How to Ensure Your Brand’s Value Proposition Resonates with Site Visitors. How do you ensure your Brand’s Value is experienced and felt as quickly as possible? A good value proposition will help you convey that message. Clarity and effective value are the top characteristics of every value proposition.

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Values Production Psychology Associations 143

Nonprofit Marketing Guide

JUNE 28, 2022

Offered training for board and staff based on shared organizational values. Looked around who wasn’t at the table or represented in our communications and hired “experts”. Presented a board with a reparations line item for communities that might have been harmed by our “well-meaning” intentions. Awkwardly be “that person.”

Communication 189

Communication Collaborations Culture Activism 189

NonProfit Leadership Alliance

NOVEMBER 1, 2022

The best way to do this is to maintain open lines of communication with them. . But your organization shouldn’t stop there when planning your communication strategy. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. Why Donor Segmentation Matters for Communication.

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Communication Activism Donor Motivation Values 178

Nonprofit Marketing Guide

AUGUST 13, 2020

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector. Those are strategic choices.

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Communication Marketing Marketing Public and Nonprofit Management 260

Nonprofit Marketing Guide

SEPTEMBER 2, 2021

So given this reality, how can you use big numbers to communicate what’s happening with your organization and its work and do that in a way that conveys real meaning? This goes back to knowing the point you are trying to make because it’s helpful to assign some kind of moral value to the number (good versus bad).

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Communication Values Marketing Marketing 303

NonProfit Quarterly

FEBRUARY 16, 2023

Image Credit: itsnnnoa on unsplash.com Nonprofit facilities communicate, and we need to be more conscious, thoughtful, and vocal about what they say about who and what our organizations value. For years, I have directed IFF , a community development financial institution that specializes in nonprofit facilities lending.

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Values Community Development Psychology Healthcare 116

Nonprofit Marketing Guide

NOVEMBER 18, 2021

And for just as long, the communications staff in charge of them have been either taking a deep sigh or full-out eye-rolling in response to questions about why they exist. This may be more of a reflection on the transformations taking place in journalism than on the value of newsletters as a way to deliver content.

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Communication Values Marketing Marketing 233

Marketing for the Modern Nonprofit

JUNE 14, 2024

In this guide, we’ll discuss some of the ways your nonprofit can leverage AI to support its mission and walk through a framework for responsible AI use that will help you uphold your organization’s values as you incorporate these tools into your operations. Let’s dive in!

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Values Ethics Collaborations Retention 62

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 18, 2022

How to Evaluate Your Brand’s Value Proposition with Real People in Minutes. Invest in a strong Brand Value Proposition. A brand’s value proposition is simple, it is a phrase used to communicate the benefits or value of buying from your brand. What is a Brand Value Proposition?

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Values Production Communication Marketing 94

Nonprofit Marketing Guide

JULY 24, 2020

Catch Up on Our Content from this Week… A Day in the Life of a Quarantined Nonprofit Communicator – Karen Hansen Adding First and Last Names to Your Email Database Coworkers Who Communicate All Day, Every Day 6 Ways to Get More Value Out of Your Next Press Release. Nonprofit Training Opportunities for You….

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Communication Nonprofits Values Marketing 247

Nonprofit Marketing Guide

DECEMBER 17, 2019

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. Think about how they find value and are transformed because of your work.

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Values Altruism and Helping Production Nonprofits 137

Bloomerang

AUGUST 9, 2021

Investing in digital-first fundraising and marketing communications. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. While donor acquisition is essential, donors are valuable to you based on their lifetime value. Promote bequests.

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Values Fundraising Fundraising Philanthropy 128

Candid

MARCH 28, 2024

Clearly, raising awareness of Demographics via Candid and the value of sharing this data is essential to increasing engagement. Importantly, nonprofits value transparency—but transparency that works in both directions. The post Collecting demographic data: Nonprofits value transparency but need support appeared first on Candid Blog.

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Values Nonprofits Leadership Communication 59

Nonprofit Marketing Guide

JULY 23, 2020

Many communicators overvalue the importance of press releases. Get the news out in your newsletters, internal channels, and online communications. Look at it as one tool that can be the catalyst for many promising communications opportunities. Flickr Creative Commons photo by Alvin Chua. But it is just one tool.

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Values Advertising Associations Leadership 251

Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. Newsletter. Understanding Your Audience.

Communication 128

Communication Public and Nonprofit Management Nonprofits Construction 128

Nonprofit Marketing Guide

SEPTEMBER 9, 2020

Tomorrow we are hosting a budget-friendly webinar that will equip your organization with the tools it needs to listen thoughtfully and communicate effectively with supporters who span the political and social spectrum. How Your Nonprofit Should Communicate to a Divided America. Thursday, September 10, 2020 1:00 – 2:00 p.m.

Communication 161

Communication Nonprofits Values 161

Mission Minded

MAY 31, 2022

Organizational values that get misinterpreted by your key audiences lose their ability to help you attract and retain interest and loyalty. The post Your Organization’s Values May Be Working Against You. appeared first on Mission Minded.

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Values Communication Nonprofits 98

Anedot

SEPTEMBER 19, 2024

Position Summary: SEC seeks an Events and Communications Specialist to play a critical role in ensuring the organization achieves its plans for growth in alignment with its mission, vision, and values. The candidate must be able to communicate effectively with a diverse range of stakeholders.

Communication 52

Communication Public and Nonprofit Management Environmental Political Science 52

Nonprofit Marketing Guide

DECEMBER 5, 2019

I spend a decent amount of time online where nonprofit communications staff congregate, including several Facebook Groups. But the early data from the 2020 Nonprofit Communications Trends Report shows a rosier — and I suspect more accurate — picture. “When I speak up at work, my opinion is valued.”

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Values Communication Management Fundraising 132

Bloomerang

APRIL 20, 2021

But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else. . Before you communicate with an audience, get together with your board and staff and get your stuff straight. Before mass nonprofit strategic communication communication, get….

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Communication Public and Nonprofit Management Values Nonprofits 134

Mission Minded

MARCH 20, 2024

Why do we communicate with and cultivate donors by sending signals that are inauthentic to the ideals of equity woven into our brand, values, and mission? The post The Problem with Fundraising Communications appeared first on Mission Minded.

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Communication Fundraising Fundraising Values 52

Veritus Group

OCTOBER 31, 2022

The post Failure As Opportunity: How to Value the “No” In Your Life appeared first on Veritus Group. When you hear "no," it's easy to get discouraged. But "no" is not failure; it's new information that can help direct your efforts.

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Values Communication 110

Nonprofit Marketing Guide

JULY 29, 2022

Find out How Organizational Values Can Intensify and Improve Fundraising and Strategy. Nonprofit Communications Training and Coaching for You…. 60-Minute Workshop] Learn how to tame the chaos that is nonprofit communications. August 11: How to Write Faster: Tips for Nonprofit Communicators with Kivi Leroux Miller.

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Communication Ethics Nonprofits Nonprofit Management 130

Nonprofit Marketing Guide

MARCH 26, 2021

Marlene Oliveira talks about optimizing nonprofit communications for an organization with no communications staff. Instagram Study] 102,700,573 Posts Show How Instagram Engagement Rate Decreases Back to Its Initial Values From 2019. Hubspot has new data on What Consumers Want to See on Company Websites. .

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Communication Nonprofits Production Values 181

NextAfter

APRIL 29, 2022

How effectively does your nonprofit express its value to prospective donors? This question can often get lost in the shuffle as you focus on growing your prospect pool, increasing your communications, and marketing your brand. But each of those focuses can gain your organization more donors by communicating a strong value proposition.

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Values Nonprofits Children Communication 52

Nonprofit Marketing Guide

NOVEMBER 7, 2018

It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. Each year, more than 1,000 nonprofit communicators complete the annual Nonprofit Communications Trends Survey. Which communications strategies are the biggest priorities (e.g., What’s your annual salary ?

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Communication Advertising Nonprofits Values 192

Nonprofit Marketing Guide

DECEMBER 29, 2021

Today we invite you to sign up for our next free webinar on January 20th (recording available if you can’t attend live): Nonprofit Communications Trends for 2022. Find out what’s really happening in the world of nonprofit communications in 2022. Some of the data we’ll look at includes: Communications team sizes.

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Communication Energy Nonprofits Values 141

iMarketSmart

JANUARY 25, 2023

They do possess very specific values, beliefs, and motivations, but if they haven’t taken time to reflect on them, they may not realize how closely these tie in to their decision to give. These are broken into four categories – origin story, life history, inspirational people, and values. They haven’t thought about it that much.

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Values Fundraising Fundraising Universities 52

Nonprofit Marketing Guide

DECEMBER 4, 2019

The most effective communications strategies so you can make important decisions on the fly. The power to be taken seriously at work and have authority in your position as a nonprofit communicator. The All-Access Pass is an outstanding value and was one of the best investments we could have made.

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Communication Healthcare Values Associations 130

The Charity CFO

AUGUST 21, 2024

Fundraising and accounting departments provide vital services to the organization, but when they fail to communicate, it can lead to financial errors. Bridging this communication gap can help your organization ensure every dollar raised is used effectively.

Communication 52

Communication Fundraising Fundraising Collaborations 52

Mission Minded

FEBRUARY 24, 2021

Leaning on your brand will not only help you identify what to communicate, but how to communicate about it in a way that is authentic to you. The post Celebrate Black History Month Using Brand Values appeared first on Mission Minded.

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Values Communication Nonprofits 59

NonProfit PRO

DECEMBER 1, 2023

AmeriCorps released the results from four new return-on-investment (ROI) studies that estimate the value of benefits its programs generate per dollar invested. Each study helps AmeriCorps communicate the value of its programs to relevant stakeholders.

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Values Communication 277

Nonprofit Megaphone

APRIL 17, 2023

The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value.

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Psychology Retention Values Non-Profits 52