Nonprofit Marketing Guide

JULY 24, 2020

Catch Up on Our Content from this Week… A Day in the Life of a Quarantined Nonprofit Communicator – Karen Hansen Adding First and Last Names to Your Email Database Coworkers Who Communicate All Day, Every Day 6 Ways to Get More Value Out of Your Next Press Release. Nonprofit Training Opportunities for You….

Communication 253

Communication Nonprofits Values Marketing 253

Nonprofit Marketing Guide

FEBRUARY 1, 2024

For example, AI-generated content has included Misinformation or inaccuracies Harmful bias Unvetted or unclear sources Illegal use of proprietary, copyrighted, and private information In our 2024 Nonprofit Communications Trends Report , despite these problems, we found that most nonprofits use AI. Creating complacency among staff (e.g.,

Communication 226

Communication Marketing Marketing Ethics 226

Nonprofit Marketing Guide

JULY 23, 2020

Many communicators overvalue the importance of press releases. Get the news out in your newsletters, internal channels, and online communications. Look at it as one tool that can be the catalyst for many promising communications opportunities. Flickr Creative Commons photo by Alvin Chua. But it is just one tool.

Values 256

Values Advertising Associations Leadership 256

Nonprofit Marketing Guide

NOVEMBER 18, 2021

And for just as long, the communications staff in charge of them have been either taking a deep sigh or full-out eye-rolling in response to questions about why they exist. This may be more of a reflection on the transformations taking place in journalism than on the value of newsletters as a way to deliver content.

Communication 238

Communication Values Marketing Marketing 238

Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

Communication 215

Communication Nonprofit Administration and Development Nonprofits Retention 215

Nonprofit Marketing Guide

JUNE 28, 2022

Offered training for board and staff based on shared organizational values. Looked around who wasn’t at the table or represented in our communications and hired “experts”. Presented a board with a reparations line item for communities that might have been harmed by our “well-meaning” intentions. Awkwardly be “that person.”

Communication 193

Communication Collaborations Culture Activism 193

NonProfit Leadership Alliance

DECEMBER 21, 2022

What are your values? . It’s the intersection of beliefs and values, and actions and behaviors. . What do you need to communicate to reach your organizational goal? Who do you need to communicate that with? . What makes your brand unique? . What innovation do you bring to the table? . What are your aspirations? .

Communication 184

Communication Public and Nonprofit Management Values Nonprofit Leadership 184

NonProfit Leadership Alliance

NOVEMBER 1, 2022

The best way to do this is to maintain open lines of communication with them. . But your organization shouldn’t stop there when planning your communication strategy. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. Why Donor Segmentation Matters for Communication.

Communication 178

Communication Activism Donor Motivation Values 178

NonProfit PRO

DECEMBER 21, 2021

Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. What's happened is that we live at a time of immense transparency and authenticity because of the way data is consumed. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right.

Marketing 331

Marketing Marketing Values Nonprofits 331

NonProfit PRO

DECEMBER 1, 2023

AmeriCorps released the results from four new return-on-investment (ROI) studies that estimate the value of benefits its programs generate per dollar invested. Each study helps AmeriCorps communicate the value of its programs to relevant stakeholders.

Values 277

Values Communication 277

Nonprofit Marketing Guide

MARCH 22, 2021

As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. As a very small company — it’s just Kristina and me formally, with a variety of freelancers helping in different ways — the company values ARE our personal values.

Leadership 357

Leadership Nonprofits Entrepreneurship Values 357

Nonprofit Marketing Guide

FEBRUARY 18, 2021

Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world.

Marketing 229

Marketing Marketing Recruitment Nonprofits 229

Nonprofit Marketing Guide

AUGUST 4, 2021

When we change the rules, we must communicate this and bring our stakeholders along. We can use a meeting or retreat, led by an outside facilitator, to reflect: Is our work informed by and oriented around communities? What are your core values and guiding principles? Transparency + Communication. Donor Engagement.

Nonprofit Administration and Development 317

Nonprofit Administration and Development Fundraising Fundraising Leadership 317

Nonprofit Marketing Guide

OCTOBER 13, 2021

Many of us are working within a culture based in White Supremacy values that rewards quantity of work over quality of work. What does their boss value the most in regards to work? . What work products do they value the most and which ones are not high on their list? Communicate Out. Knowledge is power.

Culture 315

Culture Values Production Energy 315

Nonprofit Marketing Guide

JULY 22, 2021

This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.). Manage different communication channels. Develop relevant, persuasive messages.

Marketing 280

Marketing Marketing Fundraising Fundraising 280

The NonProfit Times

AUGUST 1, 2024

When generosity becomes loyalty, it builds value for our causes. A value-building donor relationship is seated in a strong retention strategy that involves more than the baseline process. More value is added at less expense than new acquisition. Coupled with “philo,” philanthropy means “love of mankind.”

Communication 98

Communication Retention Philanthropy Values 98

Nonprofit Marketing Guide

JULY 7, 2021

Our All-Access Pass is the best value for busy nonprofit communicators who want to learn their jobs, love their work, and lead their teams. Upcoming Live Training: Here are just a few of the live webinars and workshops coming up: Communications Planning That Works Master Class (takes place tomorrow!). SALE ENDS TONIGHT!

Communication 271

Communication Values Marketing Marketing 271

NonProfit PRO

JULY 26, 2023

For nonprofits to flourish, it is critical to establish a thoughtfully planned and documented brand identity that effectively communicates your mission and values to potential supporters. Once reserved only for the largest commercial companies, today, branding is crucial for any organization.

Nonprofits 246

Nonprofits Values Communication 246

Nonprofit Marketing Guide

FEBRUARY 18, 2021

Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world.

Marketing 198

Marketing Marketing Recruitment Nonprofits 198

Nonprofit Marketing Guide

SEPTEMBER 23, 2020

I’m starting to think about questions for the 2021 Nonprofit Communications Trends Report Survey, which we typically open in early November. Organizational culture questions (trust, value, confidence) around communications work. This has been such a strange and different year. So, we would typically ask this year about.

Culture 247

Culture Values Communication Nonprofits 247

Ann Green

APRIL 14, 2022

The RFM analysis model is a method of measuring engagement levels by scoring donor contributions across three dimensions: recency, frequency, and monetary value. . Monetary Value of Donations. For example, if you only look at monetary value, you may think that someone who donates $500 is more engaged than someone giving $20.

Participation and motivation 270

Participation and motivation Retention Values Activism 270

Nonprofit Marketing Guide

JANUARY 18, 2024

In last year’s 2023 Nonprofit Communications Trends Report , we saw that Twitter (now X) was the social media platform nonprofits most said they would drop if they could. This year, when we release the 2024 Nonprofit Communications Trends Report next week, you’ll see that for many of those nonprofits, this wish has been granted.

Nonprofits 246

Nonprofits Values Communication Marketing 246

Ann Green

APRIL 12, 2023

When you build confidence as a public speaker, you can become a more effective fundraiser and nonprofit communicator. Whether you’re communicating the value of workplace giving to donors or explaining the importance of your nonprofit’s afterschool programs, use a story to bring the information to life.

Nonprofits 309

Nonprofits Values Fundraising Fundraising 309

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Some challenges may be less tangible, such as cultural differences and values. This can be achieved by emphasizing the global values that unite us, regardless of what language we speak or what day of the week we worship. Principles that are a part of everything you do, starting with recruiting and onboarding.

Health 238

Health Public and Social Policy Public and Nonprofit Management Culture 238

Ann Green

JULY 30, 2024

The three main ethics to keep in mind are consent, confidentiality, and communication. You’ll need to maintain transparent communication with donors about how you’ll use their data and make sure staff members know how to appropriately handle and use donor data. Personalize communications. Let’s look at an example.

Ethics 283

Ethics Donor Motivation Environmental Communication 283

Nonprofit Marketing Guide

OCTOBER 15, 2020

Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. Here’s some quick advice on how to communicate about Planned Giving across a number of channels. Tony Martignetti. Today Tony Martignetti joins us to talk about marketing your bequests program. Guest Post by Tony Martignetti.

Marketing 318

Marketing Marketing Advertising Communication 318

Nonprofit Marketing Guide

DECEMBER 2, 2021

Every year in January we release the Annual Nonprofit Communications Trends Report, and it’s always filled with great data and insights on what’s REALLY going on in our field. Who does what on nonprofit communications teams? What tactics for managing time, energy, and focus actually work for nonprofit communications staff?

Energy 224

Energy Nonprofits Communication Values 224

Nonprofit Marketing Guide

JUNE 29, 2020

“The All-Access Pass is an outstanding value and was one of the best investments we could have made.” ” – Emily Roush-Bobolz, Communications Manager at Hemophilia Federation of America and All-Access Pass Holder. .” We hope you’ll become part of our Pass Holder community!

Communication 240

Communication Management Values Marketing 240

Joan Garry

AUGUST 28, 2024

Through planning and communication, any nonprofit leader can ensure that staff members feel included and valued during board meetings.

Values 201

Values Communication Nonprofits Nonprofit Leadership 201

Nonprofit Marketing Guide

OCTOBER 7, 2021

While Facebook is still indispensable for many nonprofits, including those that have found ways to successfully fundraise there through peer-to-peer fundraising campaigns or newsy or value-laden advocacy campaigns, it’s just not universally true anymore. Like every other aspect of the media landscape, social media is also fragmented.

Nonprofits 325

Nonprofits Universities Values Management 325

Nonprofit Marketing Guide

APRIL 7, 2021

So much of nonprofit communications is so boring, because nonprofits are trying desperately not to offend anyone. But passionate people have opinions, and they want to know that the groups they support share their values. If you have values, you have opinions about the way things should be. Share those! Try humor.

Values 245

Values Marketing Marketing Communication 245

Nonprofit Marketing Guide

FEBRUARY 2, 2021

It’s really all about creating communications that are effective AND consistent with your values and ethics. that you would create content that’s inconsistent with your values? All nonprofit communicators have more work to do here — it’s not something you can check off your list, ever.

Ethics 196

Ethics Values Communication Fundraising 196

Ann Green

JULY 19, 2023

To notify as many potential donors as possible, disperse your communications across multiple channels. Tie together all of your web pages and communications with consistent branding and visuals such as your organization’s colors, logo, and photos related to your mission. Look for repeat donors who tend to give relatively small amounts.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

NonProfit Leadership Alliance

JULY 2, 2024

This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication. Reviewal of Values, Mission, and Beliefs Core values, mission, and beliefs serve as the foundation of every nonprofit organization.

Public and Social Policy 204

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 204

Ann Green

DECEMBER 5, 2023

Create a testimonials page that features varied quotes from community members explaining why they support your organization or are eager to receive your services. For example, a dance studio might collect testimonials from students, parents, and alumni to show the value in signing up for classes.

Marketing 284

Marketing Marketing Entrepreneurship Participation and motivation 284

Nonprofit Marketing Guide

MARCH 13, 2024

It tells prospective employees about our culture, our values, and the difference they can make by joining us. This not only helps make our job listings stand out but attracts folks looking, not just for a job, but for a cause, a purpose, a community. TLDR: What to remember?

Recruitment 216

Recruitment Retention Culture Communication 216

Nonprofit Marketing Guide

OCTOBER 22, 2020

Your first job as a nonprofit communicator, and your most important one, is to know who you are talking to, or writing for, at all times. Then you match what you say to the interests, needs, and values of those people. That’s the only way that your communications will have the impact you are hoping for.

Foundations 216

Foundations Values Communication Nonprofits 216