Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

Communication 214

Communication Nonprofit Administration and Development Nonprofits Retention 214

Nonprofit Marketing Guide

SEPTEMBER 7, 2016

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate. Key Takeaways for Greater Retention. Heather Yandow.

Retention 154

Retention Recruitment Universities Management 154

Ann Green

FEBRUARY 11, 2025

Recurring Donations While securing new donors is crucial, most nonprofit leaders know that acquisition is more costly (and less reliable) than retention. Use real-world impact to demonstrate the value of monthly donations. Automating communications to retain recurring donors.

Nonprofits 165

Nonprofits Environmental Charitable Contribution Volunteerism 165

Bloomerang

JANUARY 30, 2025

When supporters commit to giving regularly, they become more engaged with your mission, increasing their lifetime value to your organization. The data: Recurring donors have the highest retention ratesup to 90%. Track donor retention and engagement trends to spot warning signs. Simplify sign-ups using one-click upgrade options.

Public and Social Policy 121

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Retention 121

Candid

OCTOBER 23, 2024

Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. Nonprofits may need to reimagine their donor engagement strategies to go beyond occasional outreach or standard fundraising appeals and forge relationships that resonate with their values and inspire continued support.

Social Enterprise 105

Social Enterprise Social Enterprise Participation and motivation Children 105

NonProfit Leadership Alliance

NOVEMBER 1, 2022

The best way to do this is to maintain open lines of communication with them. . But your organization shouldn’t stop there when planning your communication strategy. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. Why Donor Segmentation Matters for Communication.

Communication 182

Communication Activism Donor Motivation Values 182

Ann Green

APRIL 14, 2022

Effective donor engagement increases donor retention. However, before you improve your donor retention , you need to track metrics that tell you the effectiveness of your engagement strategies. Monetary Value of Donations. Not all contact efforts are created equal, so you may want to score communications differently.

Participation and motivation 273

Participation and motivation Retention Values Activism 273

Bloomerang

FEBRUARY 5, 2025

Without it, donors can feel like transactional cash machines rather than valued partners in your mission. This requires tailoring the frequency and type of communication you do for each donor level, whether its a donor who gives $25, or one giving $50,000.

Values 110

Values Retention Leadership Foundations 110

Bloomerang

AUGUST 9, 2021

Investing in digital-first fundraising and marketing communications. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. While donor acquisition is essential, donors are valuable to you based on their lifetime value. Promote bequests.

Values 134

Values Fundraising Fundraising Philanthropy 134

Affnetz

JUNE 1, 2023

6 Techniques to Boost New Donor Acquisition and Retention By Mike Crum It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. Acquiring New Donors: View your communications with prospective donors as conversations. Here are 3 techniques you can use to acquire new donors today.

Retention 130

Retention Values Communication Education 130

Bloomerang

FEBRUARY 5, 2024

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

Retention 119

Retention Values Fundraising Fundraising 119

Affnetz

JUNE 1, 2023

Acquiring New Donors: View your communications with prospective donors as conversations. Don’t get so caught up in communicating the ‘right’ thing, that you end up blowing the opportunity because you weren’t clear, compelling, and authentic. But, don’t overlook the incredible value of implementing a First-Time Donor Program.

Retention 130

Retention Values Communication Education 130

Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. With that in mind, think about how you’re communicating the benefits of signing up to fundraise. This makes it more likely they’ll continue to value and engage with your content. . Luckily, you can change course. Start at the sign-up process.

Retention 131

Retention Fundraising Fundraising Recruitment 131

The NonProfit Times

AUGUST 1, 2024

When generosity becomes loyalty, it builds value for our causes. A value-building donor relationship is seated in a strong retention strategy that involves more than the baseline process. More value is added at less expense than new acquisition. Coupled with “philo,” philanthropy means “love of mankind.”

Communication 98

Communication Retention Philanthropy Values 98

Ann Green

JANUARY 20, 2025

Segment your donors One way to help ensure youre focusing on relationships is to segment your donors and personalize your appeal letters and other types of donor communication. Recognize the value of your long-time donors and do something special for people who have supported you for several years.

Energy 173

Energy Food Communication Fundraising 173

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

Retention 98

Retention Philanthropy Associations Communication 98

Candid

DECEMBER 11, 2024

Prominently display your value proposition so reactive donors can connectdespite their emotional statewith the impact of their gift and your mission. The retention rate for a donor giving $100 or less is half that of those giving more. Personalized outreach makes a defining impact on donor retention rates.

Retention 105

Retention Technology Education Education 105

Bloomerang

MARCH 14, 2025

Effective internal communication and trust are the foundation of donor retention success. However, misalignment within an organization can create roadblockspoor internal communication, siloed departments, and lack of strategic coordination can all lead to lost fundraising opportunities.

Finance 78

Finance Fundraising Fundraising Collaborations 78

Ann Green

JULY 30, 2024

The three main ethics to keep in mind are consent, confidentiality, and communication. You’ll need to maintain transparent communication with donors about how you’ll use their data and make sure staff members know how to appropriately handle and use donor data. Personalize communications. Let’s look at an example.

Ethics 286

Ethics Donor Motivation Environmental Communication 286

Clairification

DECEMBER 5, 2024

The Problem: Failing to Plan for Retention If you dont start planning — right this minute! Donor retention rates are flat out abysmal. For over a decade the Fundraising Effectiveness Project has revealed alarmingly declining retention rates for donors at almost every level. Lets begin at the beginning.

Retention 57

Retention Values Communication Fundraising 57

NonProfit Leadership Alliance

JULY 2, 2024

This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication. Reviewal of Values, Mission, and Beliefs Core values, mission, and beliefs serve as the foundation of every nonprofit organization.

Public and Social Policy 209

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 209

Selfish Giving

DECEMBER 18, 2024

Theyre typically less tied up with daily operations in early January, making it the perfect time for high-value outreach. Position yourself as an expert and offer a free audit of their current system, program, or strategy as a value-add. In May, I wrote that the #1 priority of a case study is RETENTION . Partnership Notes 1.

Law 130

Law Marketing Marketing Values 130

Nonprofit Tech for Good

MARCH 8, 2024

By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. The short answer is “no.”

Retention 106

Retention Technology Nonprofits Communication 106

NonProfit Leadership Alliance

JUNE 5, 2024

Break Down Silos Silos and barriers between generations and departments can hinder communication, collaboration, and innovation within nonprofit organizations. Cultivate a Culture of Respect Respectful communication and mutual understanding are essential for bridging generational and knowledge divides within nonprofit teams.

Collaborations 215

Collaborations Public and Nonprofit Management Culture Leadership 215

Bloomerang

FEBRUARY 3, 2025

The sample new donor cultivation timeline above incorporates personalized communication, like phone calls and notes, and regular communication, like email newsletters. Surveys can help personalize future communications and show donors you value their perspectives. or What aspects of our mission interest you most?

Values 74

Values Retention Leadership Communication 74

Ann Green

JULY 19, 2023

It’s a great way to both boost revenue and your retention rate. To notify as many potential donors as possible, disperse your communications across multiple channels. Tie together all of your web pages and communications with consistent branding and visuals such as your organization’s colors, logo, and photos related to your mission.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

iMarketSmart

FEBRUARY 5, 2025

Current Fundraising Report Card data shows an average lifetime value of over $77,000 for donors who give $5000 or more. The next highest level, donors who give from $1000 to $5000, has a lifetime value of about $3200. You could be sacrificing higher lifetime value for immediate revenue. But youre short-staffed.

Retention 52

Retention Values Communication Leadership 52

Nonprofit Marketing Guide

MARCH 13, 2024

A strong public image of the organization can be a helpful aspect in our retention toolbox providing support in keeping staff committed to the brand and organization less likely to leave. It tells prospective employees about our culture, our values, and the difference they can make by joining us. TLDR: What to remember?

Recruitment 215

Recruitment Retention Culture Communication 215

NonProfit Leadership Alliance

OCTOBER 16, 2023

Much like you focus on donor retention, you also have to develop a plan for employee retention to ensure your team feels satisfied coming to work each day and upholding your mission. In this article, we’ll go over five tips to help your nonprofit nurture a flourishing work environment to keep employee engagement and retention high.

Leadership 232

Leadership Retention Nonprofits Nonprofit Leadership 232

Marketing for the Modern Nonprofit

MARCH 6, 2025

Improving member retention. By actively engaging with members, ambassadors ensure that each individual continues to find value and feel involved in your nonprofits program. Ambassadors boost your reputation by sharing personal stories through social media or blog posts, demonstrating your member programs value and impact.

Recruitment 59

Recruitment Retention Values Energy 59

Bloomerang

NOVEMBER 21, 2024

I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. What was our retention rate year over year? Provide a shared value: “Julie, I know from your previous gifts that you care about kids learning math.“ Asking yourself how on earth you’ll do it all?

Fundraising 111

Fundraising Fundraising Recruitment Retention 111

Clairification

MAY 20, 2024

In other words, you must make donor engagement and retention a TOP priority. Retention lives or dies in how effectively, or not, you use your database to support your relationship-building, loyalty-driving efforts. And that won’t happen unless you focus on donor lifetime value. appeared first on Clairification.

Retention 67

Retention Values Communication 67

The Volunteer Hub

JANUARY 27, 2021

As the value of a volunteer hour continues to rise ( $27.20 in 2021 ), the importance of volunteer engagement and retention also increases. Many studies have demonstrated the value of gamification in both the for-profit and nonprofit sectors. “Retention is a key objective for 60% of recognition programs” ( source ).

Non-Profits 142

Non-Profits Retention Values Recruitment 142

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 9, 2024

As a matter of fact, a non-profit employer must make an effort to convince talented people to work for their organization and showcase the true values of doing so. That’s why it’s important to showcase unique values and portray to talents the benefits of working for your organization.

Recruitment 64

Recruitment Non-Profits Nonprofits Participation and motivation 64

Nonprofit Marketing Guide

JUNE 26, 2014

He started by working with Dr. Adrian Sargeant , the leading researcher on donor loyalty and retention, to create both tools and a user interface (the part you see and focus on as a user) that made donor retention central to how the software works. It’s a young company with a great new product.

Retention 182

Retention Technology Marketing Marketing 182

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 238

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 238

Ann Green

SEPTEMBER 8, 2020

Personalized marketing is key for nonprofit success, especially when it comes to donor communications. It’s a crucial step to establish a connection with your supporter, making it one of the foundations for effective communication. Consider your mail and email communications. By Gerard Tonti. Probably the latter!

Marketing 156

Marketing Marketing Retention Communication 156