Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

Communication 210

Communication Nonprofit Administration and Development Nonprofits Retention 210

Bloomerang

FEBRUARY 5, 2024

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

Retention 100

Retention Values Fundraising Fundraising 100

Nonprofit Tech for Good

MARCH 8, 2024

By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. The short answer is “no.”

Retention 106

Retention Technology Nonprofits Communication 106

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

Retention 89

Retention Philanthropy Associations Communication 89

Marketing for the Modern Nonprofit

JUNE 14, 2024

In this guide, we’ll discuss some of the ways your nonprofit can leverage AI to support its mission and walk through a framework for responsible AI use that will help you uphold your organization’s values as you incorporate these tools into your operations. Let’s dive in!

Values 62

Values Ethics Collaborations Retention 62

NonProfit Leadership Alliance

NOVEMBER 1, 2022

The best way to do this is to maintain open lines of communication with them. . But your organization shouldn’t stop there when planning your communication strategy. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. Why Donor Segmentation Matters for Communication.

Communication 176

Communication Activism Donor Motivation Values 176

Top Nonprofits

JUNE 3, 2024

Of course, this is easier said than done unless you have a reliable volunteer retention strategy. Why does volunteer retention matter? Volunteer retention is the number of volunteers who return to continue supporting your nonprofit (in contrast to volunteers who help out just once). 5 Volunteer Retention Strategies 1.

Retention 52

Retention Recruitment Volunteerism Volunteerism 52

Bloomerang

AUGUST 9, 2021

Investing in digital-first fundraising and marketing communications. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. While donor acquisition is essential, donors are valuable to you based on their lifetime value. Promote bequests.

Values 131

Values Fundraising Fundraising Philanthropy 131

NextAfter

JUNE 9, 2023

In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. 1 – Recognize the power of acquiring a donor’s email address One way to increase retention is to acquire an email for a donor who only gives offline. We’ve dubbed this the COVID Bump.

Retention 77

Retention Activism Values Philanthropy 77

Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. With that in mind, think about how you’re communicating the benefits of signing up to fundraise. This makes it more likely they’ll continue to value and engage with your content. . Luckily, you can change course. Start at the sign-up process.

Retention 111

Retention Fundraising Fundraising Recruitment 111

Nonprofit Marketing Guide

SEPTEMBER 7, 2016

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate. Key Takeaways for Greater Retention. Heather Yandow.

Retention 150

Retention Recruitment Universities Management 150

NonProfit Leadership Alliance

JULY 2, 2024

This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication. Reviewal of Values, Mission, and Beliefs Core values, mission, and beliefs serve as the foundation of every nonprofit organization.

Public and Social Policy 202

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 202

The Storytelling Nonprofit

AUGUST 18, 2024

Effective donor communication is crucial for successful fundraising efforts. The relationship between a non-profit organization and its donors is built on trust, transparency, and ongoing engagement, all of which are nurtured through strategic communication. months between Labor Day and Giving Tuesday to communicate with donors.

Non-Profits 59

Non-Profits Communication Fundraising Fundraising 59

The Agitator

MARCH 4, 2013

And since Tom and I have been banging away on the subject of retention, we thought it high time to offer up some specific, empirically proven practices and techniques for improvement. ‘Retention’ and ‘Lifetime Value’ are the fundamental vital signs for virtually every organization that relies on donors.

Retention 79

Retention Values Activism Communication 79

The NonProfit Times

OCTOBER 3, 2024

When generosity becomes loyalty, it builds value for our causes. Following is how some noted psychologists and researchers view generosity and how we can apply their perspectives in our communications strategies to enrich both our organizations and our donors. More value is added at less expense than new acquisition.

Fundraising 64

Fundraising Fundraising Retention Philanthropy 64

NextAfter

JUNE 9, 2023

In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. 1 – Recognize the power of acquiring a donor’s email address One way to increase retention is to acquire an email for a donor who only gives offline. We’ve dubbed this the COVID Bump.

Retention 52

Retention Activism Values Philanthropy 52

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Consider your communication channels. Social media.

Communication 59

Communication Nonprofits Participation and motivation Retention 59

NonProfit Leadership Alliance

JUNE 5, 2024

Break Down Silos Silos and barriers between generations and departments can hinder communication, collaboration, and innovation within nonprofit organizations. Cultivate a Culture of Respect Respectful communication and mutual understanding are essential for bridging generational and knowledge divides within nonprofit teams.

Collaborations 207

Collaborations Public and Nonprofit Management Culture Leadership 207

Nonprofit Marketing Guide

MARCH 13, 2024

A strong public image of the organization can be a helpful aspect in our retention toolbox providing support in keeping staff committed to the brand and organization less likely to leave. It tells prospective employees about our culture, our values, and the difference they can make by joining us. TLDR: What to remember?

Recruitment 210

Recruitment Retention Culture Communication 210

Ann Green

JULY 30, 2024

The three main ethics to keep in mind are consent, confidentiality, and communication. You’ll need to maintain transparent communication with donors about how you’ll use their data and make sure staff members know how to appropriately handle and use donor data. Personalize communications. Let’s look at an example.

Ethics 284

Ethics Donor Motivation Environmental Communication 284

Ann Green

APRIL 14, 2022

Effective donor engagement increases donor retention. However, before you improve your donor retention , you need to track metrics that tell you the effectiveness of your engagement strategies. Monetary Value of Donations. Not all contact efforts are created equal, so you may want to score communications differently.

Participation and motivation 271

Participation and motivation Retention Values Activism 271

Nonprofit Megaphone

AUGUST 1, 2022

Donor retention is one of the most prevalent challenges for nonprofits. This contact should be dedicated to thanking the donor, solidifying their impact, and paving the way for future communication. . A common mistake in the initial “thank you” is closing the communication loop there. Personalize the message.

Retention 52

Retention Nonprofits Management Activism 52

NonProfit Leadership Center

MARCH 25, 2024

In addition to salary, emphasize the value of benefits, such as health care, retirement plans, flexible work arrangements, and professional development opportunities. Culture-Related Strategies Create a supportive work environment where employees feel valued, respected, engaged, and have opportunities for growth.

Nonprofit Administration and Development 130

Nonprofit Administration and Development Nonprofit Leadership Leadership Retention 130

NonProfit Leadership Alliance

JULY 23, 2024

While many associations struggled with declining membership and retention rates due to the pandemic, these numbers have bounced back strongly as of 2023. However, did you know that the associations reporting increased membership are more likely to have ongoing communication plans to engage members? Offer tailored ways to engage.

Participation and motivation 130

Participation and motivation Associations Retention Leadership 130

NonProfit Leadership Alliance

OCTOBER 16, 2023

Much like you focus on donor retention, you also have to develop a plan for employee retention to ensure your team feels satisfied coming to work each day and upholding your mission. In this article, we’ll go over five tips to help your nonprofit nurture a flourishing work environment to keep employee engagement and retention high.

Leadership 226

Leadership Retention Nonprofits Nonprofit Leadership 226

Ann Green

SEPTEMBER 27, 2023

Create compelling “Who We Are” videos that introduce them to your mission, values, and impact. Retention Stage: After donating, donors want to stay engaged and see the impact of their gift. Consideration stage: Here, donors are evaluating whether or not they have a connection to your cause. He earned his B.A.

Retention 168

Retention Construction Universities Ethics 168

Ann Green

JULY 19, 2023

It’s a great way to both boost revenue and your retention rate. To notify as many potential donors as possible, disperse your communications across multiple channels. Tie together all of your web pages and communications with consistent branding and visuals such as your organization’s colors, logo, and photos related to your mission.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

Candid

OCTOBER 23, 2024

Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. Nonprofits may need to reimagine their donor engagement strategies to go beyond occasional outreach or standard fundraising appeals and forge relationships that resonate with their values and inspire continued support.

Social Enterprise 105

Social Enterprise Social Enterprise Children Participation and motivation 105

The NonProfit Times

NOVEMBER 19, 2024

Organizations where managers invest the time into mapping journeys will see impacts starting at the awareness stage and driving well into influencing retention and advocacy. A data-driven, responsive, personalized, audience-first journey results in increased retention, increased donor lifetime value and increased revenue.

Public and Nonprofit Management 59

Public and Nonprofit Management Retention Management Children 59

Bloomerang

FEBRUARY 26, 2024

But as your donor base grows and your organization becomes more well-known in the community, sustaining this level of personal interaction becomes a challenge. Communicating with your donor community is not a “one-letter-fits-all” scenario. Segment wisely, communicate effectively, and watch your donor engagement retention soar!

Retention 93

Retention Communication Foundations Values 93

The Agitator

MARCH 1, 2018

There’s new data from Steve MacLaughlin and Blackbaud (that you can get from his Data Driven Nonprofits newsletter ) on how having an email address on file is related to increased donor retention, even if that donor doesn’t give online. you have a powerful indicator of retention. The mechanism could be all, some, or none of these.

Values 66

Values Retention Advertising Communication 66

Bloomerang

JULY 26, 2024

Is there any research on open, conversion and retention rates for the different mediums? The real money came with repeat giving as measured by donor lifetime value. Still, the acquisition effort was essential because without it there would be no lifetime value whatsoever. And it cost $1.25 to raise $1.00.

Fundraising 91

Fundraising Fundraising Retention Values 91

The Agitator

APRIL 2, 2018

Consequently, any organization serious about improving its retention rates and lifetime values had better be deadly serious about the quality of donor services it provides. Solving the donor service part of the retention puzzle is no mystery. And they reap big bucks for their effort. Neither does it have to involve high costs.

Values 56

Values Retention Food Communication 56

NonProfit Leadership Alliance

MAY 23, 2024

Consider the following: Employee retention. If your nonprofit sponsors professional development opportunities for your staff members, they’ll be more engaged with the organization, which improves retention. It’s much more cost-effective to invest in engagement opportunities to boost retention than replace lost team members.

Leadership 130

Leadership Nonprofits Retention Nonprofit Leadership 130

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 233

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 233

NonProfit Leadership Alliance

AUGUST 6, 2024

Train Your Team on Implicit Bias Everyone, regardless of their conscious values, has implicit biases. Use Inclusive Language Changing only a few words in your communications can make a big difference in the effectiveness of your interview process and talent acquisition strategy.

Recruitment 191

Recruitment Nonprofit Leadership Nonprofits Leadership 191

The Volunteer Hub

JANUARY 27, 2021

As the value of a volunteer hour continues to rise ( $27.20 in 2021 ), the importance of volunteer engagement and retention also increases. Many studies have demonstrated the value of gamification in both the for-profit and nonprofit sectors. “Retention is a key objective for 60% of recognition programs” ( source ).

Non-Profits 142

Non-Profits Retention Values Recruitment 142