Ann Green

JUNE 18, 2020

This means one of your organization’s main priorities right now should be maintaining and improving your donor retention rate. According to Bloomerang’s donor retention guide , the average donor retention rate has been sitting between 40% and 50% for the last fifteen years. Make donor retention a priority. .

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Retention Nonprofit Administration and Development Activism Communication 205

The NonProfit Times

AUGUST 1, 2024

A value-building donor relationship is seated in a strong retention strategy that involves more than the baseline process. It is stewardship, sowing back into the lives of our donors, and involving them in more than the baseline process, that maximizes retention and exponentially increases the performance of our donor file.

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Communication Retention Philanthropy Values 98

Nonprofit Marketing Guide

FEBRUARY 14, 2023

If you have an employee who is one of the 34% of communications staff looking for a new job , we have some ideas on how to keep them around. According to our 2023 Nonprofit Communications Trends Report , two factors seem to help nonprofits retain employees. How can you start to implement these changes with your communications staff?

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Communication Retention Nonprofits Marketing 213

Tony Martignetti

SEPTEMBER 10, 2023

Dennis Fois: Donor Retention The challenges are real and widespread: Aging donors; smaller gifts; and abysmal retention rates. Listen to the podcast Get Nonprofit … Continue reading Nonprofit Radio for September 11, 2023: Donor Retention → He’s CEO of Bloomerang. He’s CEO of Bloomerang.

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Retention Nonprofits Communication Fundraising 123

Nonprofit Tech for Good

MARCH 8, 2024

By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. The short answer is “no.”

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Retention Technology Nonprofits Communication 107

Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

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Communication Nonprofit Administration and Development Nonprofits Retention 210

Affnetz

JUNE 1, 2023

6 Techniques to Boost New Donor Acquisition and Retention By Mike Crum It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. Acquiring New Donors: View your communications with prospective donors as conversations. Here are 3 techniques you can use to acquire new donors today.

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Retention Values Communication Education 130

Nonprofit Marketing Guide

JANUARY 26, 2023

It’s here – our most popular download of the year highlighting the year’s nonprofit communications trends! The 2023 Nonprofit Communications Trends Report marks our 13th edition and this might be my favorite. As the author of most of our #NPCOMMLIFE posts, the well-being of our community is very important to me.

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Communication Retention Collaborations Nonprofits 212

Affnetz

JUNE 1, 2023

Acquiring New Donors: View your communications with prospective donors as conversations. Don’t get so caught up in communicating the ‘right’ thing, that you end up blowing the opportunity because you weren’t clear, compelling, and authentic. Always be asking this question: Who else should we be talking to?

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Retention Values Communication Education 130

Nonprofit Marketing Guide

FEBRUARY 7, 2023

In our 2023 Nonprofit Communications Trends Report , we asked if you would be looking for a job with a different organization in 2023. More than a third (34%) of nonprofit communications staff plan to look for new jobs in 2023. Source: The 2023 Nonprofit Communications Trends Report Is the Great Resignation Still Going?

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Communication Nonprofits Retention Activism 216

Clairification

MAY 20, 2024

In other words, you must make donor engagement and retention a TOP priority. Retention lives or dies in how effectively, or not, you use your database to support your relationship-building, loyalty-driving efforts. There are 5 Keys to Donor Retention The post Are You Rocking Donor Retention 101?

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Bloomerang

FEBRUARY 5, 2024

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

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Retention Values Fundraising Fundraising 94

Nonprofit Marketing Guide

MARCH 12, 2021

This week we have donor retention emails, how to write like Hemingway, a guide to Google Grants, and more. If you are losing donors, Classy has 13 Donor Retention Email Templates for download. Hobbies of Nonprofit Communicators: Arts and Crafts. A glimpse of the fundraising picture in 2020 reveals some important truths.

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Communication Retention Nonprofits Marketing 274

Ann Green

OCTOBER 16, 2024

I often receive generic, one-size-fits-all communication from organizations that don’t acknowledge I’m a longtime donor or recognize that I’m a monthly donor. Besides creating a personal connection, another benefit of segmenting your donors is it can help you raise more money and boost your retention rate.

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Retention Communication Nonprofit Organizations Nonprofit Organizations 176

Bloomerang

DECEMBER 13, 2022

The tone of every communication was positive and respectful. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Donor and dollar retention rates have averaged well below 50% for over a decade, and it’s been getting worse over time. People give.

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Retention Nonprofits Philanthropy Communication 109

Nonprofit Marketing Guide

JANUARY 12, 2023

Pre-pandemic (March 2020), 67% of nonprofit communicators worked in an office or work site environment , with the rest split equally between home/remote or a hybrid of the two. This represented a shift in working locations for 64% of nonprofit communicators. Obviously, this was initially due to the Covid-19 pandemic.

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Communication Nonprofits Retention Management 203

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

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Retention Philanthropy Associations Communication 85

Nonprofit Marketing Guide

MAY 7, 2021

Find out Why Taking an Omnichannel Approach to Donor Retention is Imperative in the New Era of Fundraising. Catch Up on Our Content from This Week… Fundraising Isn’t the Only Thing Nonprofit Communicators Do. Want a Nonprofit Communications Training Plan? Communications Director Mentoring Program. NPCOMMLIFE.

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Top Nonprofits

JUNE 3, 2024

Of course, this is easier said than done unless you have a reliable volunteer retention strategy. Why does volunteer retention matter? Volunteer retention is the number of volunteers who return to continue supporting your nonprofit (in contrast to volunteers who help out just once). 5 Volunteer Retention Strategies 1.

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Retention Recruitment Volunteerism Volunteerism 52

Ann Green

OCTOBER 12, 2023

I’ve been emphasizing the importance of personalizing your communication lately. I often receive generic, one-size-fits-all communication from organizations that don’t acknowledge I’m a longtime donor or recognize that I’m a monthly donor. The retention rate for first-time donors is terrible. Your donors are not the same.

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Retention Communication Nonprofit Organizations Nonprofit Organizations 311

Nonprofit Tech for Good

OCTOBER 1, 2020

Donor retention is a crucial aspect of a productive fundraising strategy. While a good deal of time and resources will be dedicated to this effort, certain aspects of donor retention can be made easy. Here are seven excellent methods of increasing donor retention and how to automate them. First impressions are essential.

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Retention Public and Nonprofit Management Nonprofits Communication 137

Ann Green

JANUARY 4, 2024

Have a plan in place You must have fundraising and communications/marketing plans. Take a look back at 2023 to see what worked and what didn’t in your fundraising and communications/marketing. Revisit your fundraising and communications/marketing plans regularly and make changes as needed. Donor retention should be a priority.

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Retention Nonprofits Communication Finance 180

Nonprofit Marketing Guide

MARCH 25, 2022

Bonnie Meyer shares 4 Communications Strategy Tips for Donor Retention. Nonprofit Communications Training for You… The Annual All-Access Training Pass. April 21: Social Media Trends for Nonprofit Communicators in 2022 with Kivi Leroux Miller. LinkedIn Improves User Experience And Adds New Post Analytics.

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Communication Nonprofits Production Retention 177

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Although some people think that all communication should happen online in this digital age, sending appeals through direct mail continues to be a critical fundraising strategy. But what about people who say that direct mail isn’t worth the investment?

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Retention Production Management Communication 108

Ann Green

FEBRUARY 9, 2022

One of the many lessons since the pandemic started is generic, organization-centered communication has to go. I know there has been some conflict about donor-centered vs community-centered over the last two years and I think we can have both. You can’t communicate with your donors without focusing on them. Fundraising Appeals.

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Communication Homelessness Retention Food 151

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan.

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Communication Retention Nonprofits Education 208

Get Fully Funded

JANUARY 30, 2023

It’s a great time of the year for some hot donor retention strategies! I teach my clients that offering warm touches – the little things that warm a donor’s heart and make them feel good – are THE BEST donor retention strategies to keep people giving. And the good news is that increasing donor retention isn’t that hard.

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Retention Nonprofits Fundraising Fundraising 98

Ann Green

JANUARY 5, 2023

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications/marketing plans. Have a plan in place.

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Retention Communication Finance Food 221

Ann Green

FEBRUARY 11, 2020

Is your communication donor-centered? You see countless examples of generic, organization-centered communication that barely acknowledges the donor. How to Perform the “You” Test for Donor-Centered Communications – Do You Pass? Keep in mind, all your donor communication should be written in the second person.

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Communication Retention Food Culture 168

Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. With that in mind, think about how you’re communicating the benefits of signing up to fundraise. Customize your automated follow-up communications. . Luckily, you can change course. Why does retaining these supporters matter?

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Retention Fundraising Fundraising Recruitment 106

NonProfit Leadership Alliance

NOVEMBER 1, 2022

The best way to do this is to maintain open lines of communication with them. . But your organization shouldn’t stop there when planning your communication strategy. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. Why Donor Segmentation Matters for Communication.

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Communication Activism Donor Motivation Values 178

NextAfter

JUNE 9, 2023

In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. 1 – Recognize the power of acquiring a donor’s email address One way to increase retention is to acquire an email for a donor who only gives offline. We’ve dubbed this the COVID Bump.

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Retention Activism Values Philanthropy 77

Ann Green

JANUARY 21, 2016

Now that you’ve sent your year-end appeal, take a look at your retention rate to see how well you did. A Guide to Donor Retention Poor retention rates are a chronic problem for nonprofit organizations, but it’s something you can fix. Does Your Donor Communication Tell Donors What’s Next? How did you do?

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Retention Communication Nonprofit Organizations Nonprofit Organizations 133

Ann Green

MARCH 10, 2020

As a nonprofit, communicating with your supporters is crucial to establishing lifelong donor relationships. For one thing, take a look at your current donor communication practices. If you answered no to either question, consider upping your donor communication strategy. Schedule communications. By Gerard Tonti.

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Communication Nonprofits Retention Management 163

Nonprofit Marketing Guide

SEPTEMBER 7, 2016

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate. Key Takeaways for Greater Retention. Heather Yandow.

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Retention Recruitment Universities Management 150

Ann Green

FEBRUARY 11, 2021

With all that’s gone on this year, if you’re still sending generic, organization-centered communication, you’re doing a huge disservice. I know there has been some conflict about donor-centered vs community-centered, and I think we can have both. You can’t communicate with your donors without focusing on them.

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Communication Homelessness Retention Food 146

NonProfit PRO

FEBRUARY 28, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact. Download now to begin maximizing impact!

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Retention Communication Nonprofits 244