Ann Green

JUNE 18, 2020

This means one of your organization’s main priorities right now should be maintaining and improving your donor retention rate. According to Bloomerang’s donor retention guide , the average donor retention rate has been sitting between 40% and 50% for the last fifteen years. Make donor retention a priority. .

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Retention Nonprofit Administration and Development Activism Communication 207

Nonprofit Marketing Guide

MARCH 12, 2021

This week we have donor retention emails, how to write like Hemingway, a guide to Google Grants, and more. If you are losing donors, Classy has 13 Donor Retention Email Templates for download. Hobbies of Nonprofit Communicators: Arts and Crafts. A glimpse of the fundraising picture in 2020 reveals some important truths.

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Communication Retention Nonprofits Marketing 277

NonProfit Hub

FEBRUARY 27, 2025

5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.

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Retention Nonprofits Volunteerism Volunteerism 52

Ann Green

MARCH 14, 2023

Donor retention continues to be a problem for nonprofit organizations. Acquiring new donors is more expensive than keeping the ones you already have, so it’s important for you to keep track of your retention rate. Maybe you’re losing donors because you’re either not communicating enough or communicating poorly.

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Retention Recruitment Energy Communication 174

Ann Green

MARCH 10, 2025

Lets walk through five best practices to boost morale, productivity, and retention through your employee onboarding process. Review workplace policies, including communication and paid time off (PTO). Survey new employees about their learning preferences, communication styles, career goals, and interests.

Nonprofit Administration and Development 205

Nonprofit Administration and Development Non-Profits Nonprofits Associations 205

Nonprofit Marketing Guide

MAY 7, 2021

Find out Why Taking an Omnichannel Approach to Donor Retention is Imperative in the New Era of Fundraising. Catch Up on Our Content from This Week… Fundraising Isn’t the Only Thing Nonprofit Communicators Do. Want a Nonprofit Communications Training Plan? Communications Director Mentoring Program. NPCOMMLIFE.

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Communication Production Nonprofits Retention 270

NonProfit PRO

AUGUST 25, 2022

Research has shown a subscription model for recurring giving programs can boost retention by nearly 30%. Join us to learn how to increase donor retention in your monthly giving program.

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Retention Communication Fundraising Fundraising 183

Ann Green

JANUARY 27, 2025

It raises your retention rate, too The retention rate for monthly donors is around 90%. Thats significantly higher than other retention rates. Many nonprofits start out communicating regularly with their monthly donors and then disappear after a couple of months. One reason is that monthly gifts are ongoing.

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Retention Food Fundraising Fundraising 173

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

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Retention Psychology Public and Nonprofit Management Nonprofit Leadership 187

Nonprofit Tech for Good

MARCH 24, 2025

Donor retention can feel like a never-ending cycle. Measuring the effectiveness of your efforts against broader nonprofit sector benchmarks can further refine your donor retention strategy , helping ensure your approach remains effective and informed. Ready to transform your approach to donor retention?

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Retention Nonprofits Values Management 58

The Charity CFO

DECEMBER 30, 2024

In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector. He stated, “When we get retention correct, recruitment becomes less of an issue.”

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Recruitment Retention Nonprofit governance and management Non-Profit Management 52

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan.

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Communication Retention Nonprofits Advertising 209

Nonprofit Marketing Guide

FEBRUARY 14, 2023

If you have an employee who is one of the 34% of communications staff looking for a new job , we have some ideas on how to keep them around. According to our 2023 Nonprofit Communications Trends Report , two factors seem to help nonprofits retain employees. How can you start to implement these changes with your communications staff?

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Communication Retention Nonprofits Marketing 217

Nonprofit Marketing Guide

JANUARY 26, 2023

It’s here – our most popular download of the year highlighting the year’s nonprofit communications trends! The 2023 Nonprofit Communications Trends Report marks our 13th edition and this might be my favorite. As the author of most of our #NPCOMMLIFE posts, the well-being of our community is very important to me.

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Communication Retention Collaborations Nonprofits 216

Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

Communication 214

Communication Nonprofit Administration and Development Nonprofits Retention 214

Nonprofit Marketing Guide

FEBRUARY 7, 2023

In our 2023 Nonprofit Communications Trends Report , we asked if you would be looking for a job with a different organization in 2023. More than a third (34%) of nonprofit communications staff plan to look for new jobs in 2023. Source: The 2023 Nonprofit Communications Trends Report Is the Great Resignation Still Going?

Communication 218

Communication Nonprofits Retention Activism 218

Bloomerang

JANUARY 2, 2025

Donor retention isnt just a numberits the pulse of a nonprofits long-term impact. Whats driving this retention gap? The message is clear: Retention grows when fundraisers focus on connection, consistency, and systems that ease their workload. More importantly, how can nonprofits close it?

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Retention Fundraising Fundraising Technology 117

Ann Green

OCTOBER 12, 2023

I’ve been emphasizing the importance of personalizing your communication lately. I often receive generic, one-size-fits-all communication from organizations that don’t acknowledge I’m a longtime donor or recognize that I’m a monthly donor. The retention rate for first-time donors is terrible. Your donors are not the same.

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Retention Communication Nonprofit Organizations Nonprofit Organizations 313

Ann Green

FEBRUARY 25, 2025

If you do it well, the Ask, Thank, Report, Repeat formula can help you raise more money, build relationships, and boost your retention rate. A communications calendar can help you with this. Remember, the Ask, Thank, Report, Repeat formula should help you raise more money, build relationships, and boost your retention rate.

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Retention Food Fundraising Fundraising 147

Nonprofit Marketing Guide

JANUARY 12, 2023

Pre-pandemic (March 2020), 67% of nonprofit communicators worked in an office or work site environment , with the rest split equally between home/remote or a hybrid of the two. This represented a shift in working locations for 64% of nonprofit communicators. Obviously, this was initially due to the Covid-19 pandemic.

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Communication Nonprofits Retention Management 207

Tony Martignetti

SEPTEMBER 10, 2023

Dennis Fois: Donor Retention The challenges are real and widespread: Aging donors; smaller gifts; and abysmal retention rates. Listen to the podcast Get Nonprofit … Continue reading Nonprofit Radio for September 11, 2023: Donor Retention → He’s CEO of Bloomerang. He’s CEO of Bloomerang.

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Retention Nonprofits Communication Fundraising 131

Ann Green

NOVEMBER 29, 2022

According to the Fundraising Effectiveness Project, the retention rate for first-time donors is a dismal 29%. . According to fundraising expert, Dr. Adrian Sargeant, “The thank you is the single most important piece of communication that your donors get. The overall donor retention rate is 43%, so we have some work to do.

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Retention Communication Fundraising Fundraising 263

Ann Green

JANUARY 5, 2023

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications/marketing plans. Have a plan in place.

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Retention Communication Finance Food 223

Bloomerang

DECEMBER 13, 2022

The tone of every communication was positive and respectful. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Donor and dollar retention rates have averaged well below 50% for over a decade, and it’s been getting worse over time. People give.

Retention 128

Retention Nonprofits Philanthropy Communication 128

Nonprofit Marketing Guide

MARCH 25, 2022

Bonnie Meyer shares 4 Communications Strategy Tips for Donor Retention. Nonprofit Communications Training for You… The Annual All-Access Training Pass. April 21: Social Media Trends for Nonprofit Communicators in 2022 with Kivi Leroux Miller. LinkedIn Improves User Experience And Adds New Post Analytics.

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Communication Nonprofits Production Retention 180

NonProfit PRO

AUGUST 16, 2021

A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way.

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Finance Retention Communication Management 296

Ann Green

JANUARY 10, 2022

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications plans. A Guide to Donor Retention.

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Retention Nonprofits Communication Finance 213

Ann Green

JUNE 30, 2022

The mid-point of the year is always a good time to see if you’re meeting your fundraising and communications goals. It’s a great way to raise more money, as well as your donor retention rate. Retention rates for monthly donors are 90%, much better than other retention rates. Make improvements to your donor communication.

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Retention Communication Fundraising Fundraising 289

Bloomerang

JANUARY 30, 2025

The data: Recurring donors have the highest retention ratesup to 90%. Keeping track of donor retention, nurturing relationships with funders, and exploring new fundraising channels will help you stay ahead and make the most of new opportunities. Track donor retention and engagement trends to spot warning signs.

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Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Retention 118

Ann Green

MARCH 3, 2020

In fact, if you ignore them or communicate poorly, they’re unlikely to donate again. You need good donor relations and consistent, engaging communication. Donor retention continues to be poor for first-time donors. Don’t just communicate with donors when you have a fundraising campaign or event.

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Retention Communication Fundraising Fundraising 301

NonProfit Leadership Alliance

NOVEMBER 1, 2022

The best way to do this is to maintain open lines of communication with them. . But your organization shouldn’t stop there when planning your communication strategy. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. Why Donor Segmentation Matters for Communication.

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Communication Activism Donor Motivation Values 182

Affnetz

JUNE 1, 2023

6 Techniques to Boost New Donor Acquisition and Retention By Mike Crum It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. Acquiring New Donors: View your communications with prospective donors as conversations. Here are 3 techniques you can use to acquire new donors today.

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Retention Values Communication Education 130

NonProfit PRO

AUGUST 4, 2021

In an exclusive interview with NonProfit PRO, Goldsmith-N'Diaye shared more about MSF’s donor retention efforts, gave an overview of its communications strategy, explained why its monthly giving program is so critical and much more.

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Retention Foundations Communication Fundraising 246

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Although some people think that all communication should happen online in this digital age, sending appeals through direct mail continues to be a critical fundraising strategy. But what about people who say that direct mail isn’t worth the investment?

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Retention Production Management Communication 128

Ann Green

FEBRUARY 9, 2022

One of the many lessons since the pandemic started is generic, organization-centered communication has to go. I know there has been some conflict about donor-centered vs community-centered over the last two years and I think we can have both. You can’t communicate with your donors without focusing on them. Fundraising Appeals.

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Communication Homelessness Retention Food 152

Bloomerang

FEBRUARY 5, 2024

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

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Retention Values Fundraising Fundraising 117

Affnetz

JUNE 1, 2023

Acquiring New Donors: View your communications with prospective donors as conversations. Don’t get so caught up in communicating the ‘right’ thing, that you end up blowing the opportunity because you weren’t clear, compelling, and authentic. Always be asking this question: Who else should we be talking to?

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Retention Values Communication Education 130