Ann Green

JANUARY 13, 2025

Have a plan in place You must have fundraising and communications/marketing plans. Take a look back at 2024 to see what worked and what didnt in your fundraising and communications/marketing. Revisit your fundraising and communications/marketing plans regularly and make changes as needed. Your plans need to be specific, too.

Retention 292

Retention Nonprofits Communication Finance 292

NonProfit PRO

AUGUST 25, 2022

Research has shown a subscription model for recurring giving programs can boost retention by nearly 30%. Join us to learn how to increase donor retention in your monthly giving program.

Retention 183

Retention Communication Fundraising Fundraising 183

Nonprofit Marketing Guide

MAY 7, 2021

Find out Why Taking an Omnichannel Approach to Donor Retention is Imperative in the New Era of Fundraising. Catch Up on Our Content from This Week… Fundraising Isn’t the Only Thing Nonprofit Communicators Do. Want a Nonprofit Communications Training Plan? Communications Director Mentoring Program. NPCOMMLIFE.

Communication 270

Communication Production Nonprofits Retention 270

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

Retention 184

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 184

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan.

Communication 209

Communication Retention Nonprofits Advertising 209

Nonprofit Marketing Guide

FEBRUARY 14, 2023

If you have an employee who is one of the 34% of communications staff looking for a new job , we have some ideas on how to keep them around. According to our 2023 Nonprofit Communications Trends Report , two factors seem to help nonprofits retain employees. How can you start to implement these changes with your communications staff?

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Communication Retention Nonprofits Marketing 217

Nonprofit Marketing Guide

JANUARY 26, 2023

It’s here – our most popular download of the year highlighting the year’s nonprofit communications trends! The 2023 Nonprofit Communications Trends Report marks our 13th edition and this might be my favorite. As the author of most of our #NPCOMMLIFE posts, the well-being of our community is very important to me.

Communication 216

Communication Retention Collaborations Nonprofits 216

Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

Communication 214

Communication Nonprofit Administration and Development Nonprofits Retention 214

Nonprofit Marketing Guide

FEBRUARY 7, 2023

In our 2023 Nonprofit Communications Trends Report , we asked if you would be looking for a job with a different organization in 2023. More than a third (34%) of nonprofit communications staff plan to look for new jobs in 2023. Source: The 2023 Nonprofit Communications Trends Report Is the Great Resignation Still Going?

Communication 218

Communication Nonprofits Retention Activism 218

Ann Green

OCTOBER 12, 2023

I’ve been emphasizing the importance of personalizing your communication lately. I often receive generic, one-size-fits-all communication from organizations that don’t acknowledge I’m a longtime donor or recognize that I’m a monthly donor. The retention rate for first-time donors is terrible. Your donors are not the same.

Retention 311

Retention Communication Nonprofit Organizations Nonprofit Organizations 311

Nonprofit Marketing Guide

JANUARY 12, 2023

Pre-pandemic (March 2020), 67% of nonprofit communicators worked in an office or work site environment , with the rest split equally between home/remote or a hybrid of the two. This represented a shift in working locations for 64% of nonprofit communicators. Obviously, this was initially due to the Covid-19 pandemic.

Communication 207

Communication Nonprofits Retention Management 207

Ann Green

FEBRUARY 11, 2020

Is your communication donor-centered? You see countless examples of generic, organization-centered communication that barely acknowledges the donor. How to Perform the “You” Test for Donor-Centered Communications – Do You Pass? Keep in mind, all your donor communication should be written in the second person.

Communication 168

Communication Retention Food Culture 168

Ann Green

DECEMBER 4, 2024

The retention rate for first-time donors is around 20%. Start with a special thank you According to fundraising expert, Dr. Adrian Sargeant, “The thank you is the single most important piece of communication that your donors get. Another question to ask is whether your donors prefer print or electronic communication.

Retention 210

Retention Communication Fundraising Fundraising 210

Ann Green

NOVEMBER 29, 2022

According to the Fundraising Effectiveness Project, the retention rate for first-time donors is a dismal 29%. . According to fundraising expert, Dr. Adrian Sargeant, “The thank you is the single most important piece of communication that your donors get. The overall donor retention rate is 43%, so we have some work to do.

Retention 262

Retention Communication Fundraising Fundraising 262

Nonprofit Marketing Guide

MARCH 25, 2022

Bonnie Meyer shares 4 Communications Strategy Tips for Donor Retention. Nonprofit Communications Training for You… The Annual All-Access Training Pass. April 21: Social Media Trends for Nonprofit Communicators in 2022 with Kivi Leroux Miller. LinkedIn Improves User Experience And Adds New Post Analytics.

Communication 180

Communication Nonprofits Production Retention 180

Ann Green

JANUARY 5, 2023

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications/marketing plans. Have a plan in place.

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Retention Communication Finance Food 221

NonProfit PRO

AUGUST 16, 2021

A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way.

Finance 296

Finance Retention Communication Management 296

Tony Martignetti

SEPTEMBER 10, 2023

Dennis Fois: Donor Retention The challenges are real and widespread: Aging donors; smaller gifts; and abysmal retention rates. Listen to the podcast Get Nonprofit … Continue reading Nonprofit Radio for September 11, 2023: Donor Retention → He’s CEO of Bloomerang. He’s CEO of Bloomerang.

Retention 125

Retention Nonprofits Communication Fundraising 125

Ann Green

JANUARY 10, 2022

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications plans. A Guide to Donor Retention.

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Retention Nonprofits Communication Finance 211

Ann Green

JUNE 30, 2022

The mid-point of the year is always a good time to see if you’re meeting your fundraising and communications goals. It’s a great way to raise more money, as well as your donor retention rate. Retention rates for monthly donors are 90%, much better than other retention rates. Make improvements to your donor communication.

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Retention Communication Fundraising Fundraising 287

Bloomerang

DECEMBER 13, 2022

The tone of every communication was positive and respectful. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Donor and dollar retention rates have averaged well below 50% for over a decade, and it’s been getting worse over time. People give.

Retention 117

Retention Nonprofits Philanthropy Communication 117

Ann Green

MARCH 3, 2020

In fact, if you ignore them or communicate poorly, they’re unlikely to donate again. You need good donor relations and consistent, engaging communication. Donor retention continues to be poor for first-time donors. Don’t just communicate with donors when you have a fundraising campaign or event.

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Retention Communication Fundraising Fundraising 300

Affnetz

JUNE 1, 2023

6 Techniques to Boost New Donor Acquisition and Retention By Mike Crum It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. Acquiring New Donors: View your communications with prospective donors as conversations. Here are 3 techniques you can use to acquire new donors today.

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Retention Values Communication Education 130

NonProfit PRO

FEBRUARY 28, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact. Download now to begin maximizing impact!

Retention 244

Retention Communication Nonprofits 244

NonProfit PRO

AUGUST 4, 2021

In an exclusive interview with NonProfit PRO, Goldsmith-N'Diaye shared more about MSF’s donor retention efforts, gave an overview of its communications strategy, explained why its monthly giving program is so critical and much more.

Retention 246

Retention Foundations Communication Fundraising 246

NonProfit Leadership Alliance

NOVEMBER 1, 2022

The best way to do this is to maintain open lines of communication with them. . But your organization shouldn’t stop there when planning your communication strategy. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. Why Donor Segmentation Matters for Communication.

Communication 179

Communication Activism Donor Motivation Values 179

Ann Green

FEBRUARY 9, 2022

One of the many lessons since the pandemic started is generic, organization-centered communication has to go. I know there has been some conflict about donor-centered vs community-centered over the last two years and I think we can have both. You can’t communicate with your donors without focusing on them. Fundraising Appeals.

Communication 151

Communication Homelessness Retention Food 151

Affnetz

JUNE 1, 2023

Acquiring New Donors: View your communications with prospective donors as conversations. Don’t get so caught up in communicating the ‘right’ thing, that you end up blowing the opportunity because you weren’t clear, compelling, and authentic. Always be asking this question: Who else should we be talking to?

Retention 130

Retention Values Communication Education 130

Ann Green

MAY 6, 2021

A good database can help you with retention, which will save you money since it costs less to keep donors than to acquire new ones. If that’s the case for you, you’re missing out on an effective and more personal way to communicate with your donors. Lengthy communication will cost more and your donors are less likely to read it.

Retention 300

Retention Communication Management Nonprofit Organizations 300

Ann Green

FEBRUARY 11, 2021

With all that’s gone on this year, if you’re still sending generic, organization-centered communication, you’re doing a huge disservice. I know there has been some conflict about donor-centered vs community-centered, and I think we can have both. You can’t communicate with your donors without focusing on them.

Communication 146

Communication Homelessness Retention Food 146

Ann Green

DECEMBER 1, 2021

Retention rates for first-time donors average around 20%. According to fundraising expert, Dr. Adrian Sargeant, “The thank you is the single most important piece of communication that your donors get. Another question to ask is whether your donors prefer print or electronic communication. Start with a special thank you.

Retention 230

Retention Communication Fundraising Fundraising 230

NonProfit PRO

FEBRUARY 15, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact. Download now to begin maximizing impact!

Retention 245

Retention Communication Nonprofits 245

Ann Green

JANUARY 16, 2020

Donor relationship development is vital for your nonprofit’s retention rate and revenue consistency. This is because effective donor relationships lead to higher retention rates. . Lack of Prioritization of Retention – The average donor retention rate after the first gift is 19%, while it’s 63% after the second donation. .

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Retention Technology Finance Communication 191

Nonprofit Tech for Good

MARCH 8, 2024

By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. The short answer is “no.”

Retention 98

Retention Technology Nonprofits Communication 98

Nonprofit Marketing Guide

OCTOBER 27, 2021

Great communications emphasizing results and gratitude are the key to increasing your donor retention rate. Prompt meaningful thank yous can help better ensure a second gift more so than other types of communications. Not understanding that thank yous are an important communications strategy. Thank You Mistakes.

Retention 251

Retention Nonprofits Communication Marketing 251

Ann Green

JANUARY 4, 2024

Have a plan in place You must have fundraising and communications/marketing plans. Take a look back at 2023 to see what worked and what didn’t in your fundraising and communications/marketing. Revisit your fundraising and communications/marketing plans regularly and make changes as needed. Donor retention should be a priority.

Retention 180

Retention Nonprofits Communication Finance 180

The NonProfit Times

AUGUST 1, 2024

A value-building donor relationship is seated in a strong retention strategy that involves more than the baseline process. It is stewardship, sowing back into the lives of our donors, and involving them in more than the baseline process, that maximizes retention and exponentially increases the performance of our donor file.

Communication 98

Communication Retention Philanthropy Values 98