Nonprofit Marketing Guide

MARCH 13, 2024

But at a time when most of our HR teams are knee-deep in the struggle to recruit and retain talent, we’ve got to remember that our marketing efforts are also a powerful tool for employer branding and staff engagement. It tells prospective employees about our culture, our values, and the difference they can make by joining us.

Recruitment 216

Recruitment Retention Culture Communication 216

The Volunteer Hub

MAY 16, 2023

Discover the benefits of skill-based volunteerism and how nonprofits can engage and recruit top talent with these 5 essential tips. Effective promotion of skill-based volunteer opportunities creates a win-win scenario for both the organization and the recruited volunteer. Professionals want opportunity.

Recruitment 97

Recruitment Volunteerism Volunteerism Values 97

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 9, 2024

Nonprofit Recruiting Tips to Attract Top Talents in 2025 Having the right people on board means the world. As a matter of fact, a non-profit employer must make an effort to convince talented people to work for their organization and showcase the true values of doing so. See how your nonprofit can attract top talent and grow together.

Recruitment 64

Recruitment Non-Profits Nonprofits Participation and motivation 64

Bloomerang

JUNE 5, 2024

Peter Drucker stressed the importance of strategic recruitment, emphasizing the need to select individuals based on their competencies, character, and dedication. Tailoring your recruitment efforts to find individuals whose skills and expertise align with your organization’s mission is fundamental. Communicate the expectations.

Recruitment 85

Recruitment Race and Ethnicity Collaborations Retention 85

Ann Green

JULY 30, 2024

The three main ethics to keep in mind are consent, confidentiality, and communication. You’ll need to maintain transparent communication with donors about how you’ll use their data and make sure staff members know how to appropriately handle and use donor data. Personalize communications. Let’s look at an example.

Ethics 283

Ethics Donor Motivation Environmental Communication 283

NonProfit Leadership Alliance

AUGUST 6, 2024

However, you can only cultivate a diverse and skilled team by making the recruitment process accessible to all, regardless of their abilities or background. In this guide, we’ll provide you with expert tips to transcend traditional recruitment practices and standards by adopting universally inclusive interview tactics.

Recruitment 191

Recruitment Nonprofit Leadership Nonprofits Leadership 191

Nonprofit Tech for Good

NOVEMBER 1, 2020

You’ll be able to leverage the popularity of these networks to help you recruit new members to your organization. If you build a strong brand identity on social media, people will be able to understand what your members stand for and whether your values align with theirs. Many people value things that they can see.

Associations 131

Associations Recruitment Values Collaborations 131

NonProfit Leadership Center

DECEMBER 19, 2022

How to Calculate the Value of Volunteer Time. 4 Simple Strategies to Improve Team Communication at Work. How to Recruit Nonprofit Board Members. In addition to new content from 2022, nonprofit leaders continued to rely on these resources to find success in our ever-changing sector: 7 Traits of Emotionally Intelligent Leaders.

Public and Nonprofit Management 251

Public and Nonprofit Management Nonprofit Finance Nonprofit Leadership Leadership 251

Ann Green

APRIL 12, 2023

When you build confidence as a public speaker, you can become a more effective fundraiser and nonprofit communicator. You’ll also be able to tell your nonprofit’s story effectively and recruit more support for your cause. By Patti Schutte Fundraising is all about engaging with supporters and telling your organization’s story.

Nonprofits 309

Nonprofits Values Fundraising Fundraising 309

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Some challenges may be less tangible, such as cultural differences and values. This can be achieved by emphasizing the global values that unite us, regardless of what language we speak or what day of the week we worship. Principles that are a part of everything you do, starting with recruiting and onboarding.

Health 236

Health Public and Social Policy Public and Nonprofit Management Civil Society 236

The Charity CFO

DECEMBER 30, 2024

In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector. He stated, “When we get retention correct, recruitment becomes less of an issue.”

Recruitment 52

Recruitment Retention Nonprofit governance and management Non-Profit Management 52

NonProfit Leadership Alliance

JUNE 5, 2024

Break Down Silos Silos and barriers between generations and departments can hinder communication, collaboration, and innovation within nonprofit organizations. Cultivate a Culture of Respect Respectful communication and mutual understanding are essential for bridging generational and knowledge divides within nonprofit teams.

Collaborations 208

Collaborations Public and Nonprofit Management Culture Leadership 208

Nonprofit Marketing Guide

NOVEMBER 5, 2015

We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. You must recruit donors. Some orgs like setting a public goal of the number of new sustainers they would like to recruit in a campaign. Photo Credit: https://flic.kr/p/aVmeYp. So, how do we get them? First, the basics.

Recruitment 223

Recruitment Retention Values Nonprofits 223

NonProfit Quarterly

FEBRUARY 16, 2023

Image Credit: itsnnnoa on unsplash.com Nonprofit facilities communicate, and we need to be more conscious, thoughtful, and vocal about what they say about who and what our organizations value. For years, I have directed IFF , a community development financial institution that specializes in nonprofit facilities lending.

Values 106

Values Community Development Psychology Healthcare 106

NonProfit Leadership Center

MARCH 6, 2023

REGISTER Certificate in Volunteer Management — April 26, May 3, & May 10 The Certificate in Volunteer Management prepares today’s volunteer managers to recruit, retain, and recognize volunteers more effectively. Transform your board into a high-performing leadership team by getting your Board Governance Rock Star Certificate.

Nonprofit governance and management 288

Nonprofit governance and management Culture Leadership Nonprofits 288

NonProfit Leadership Alliance

JULY 10, 2023

This cost includes marketing and recruiting for the position, the extra time it takes for other staff to adopt and complete the tasks to stay on target, and training the new employee. Nonprofits can create strong psychological contracts by aligning organizational values with staff passions.

Retention 181

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 181

Nonprofit Marketing Guide

DECEMBER 6, 2012

Creating and sharing communications that are truly relevant and valuable to others outside your organization will require a major transformation within many nonprofits. No one communications channel is enough anymore. What nonprofit communications terms have you confused? Content Crossword by BigStock.

Marketing 194

Marketing Marketing Participation and motivation Recruitment 194

NonProfit Leadership Alliance

JULY 2, 2024

This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication. Reviewal of Values, Mission, and Beliefs Core values, mission, and beliefs serve as the foundation of every nonprofit organization.

Public and Social Policy 202

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 202

NonProfit Leadership Alliance

MAY 10, 2023

However, volunteers can quickly become another challenge for your event team if you don’t know how to effectively recruit and manage them. To recruit a team of energetic and helpful volunteers for your next event, you need to actively promote volunteering opportunities to your community of supporters. Let’s begin!

Recruitment 192

Recruitment Nonprofits Management Activism 192

Marketing for the Modern Nonprofit

AUGUST 28, 2024

Since you focus the majority of your nonprofit’s outreach on acquiring funding for your cause, volunteer recruitment can naturally fall by the wayside. However, a focused volunteer recruitment strategy can help your nonprofit tap into the over 60 million people who volunteer each year and harness their passion for your progress.

Recruitment 59

Recruitment Retention Collaborations Nonprofits 59

EveryAction

JANUARY 25, 2023

In a nutshell, branding is the way your organization communicates who you are and what you do. Drive online traffic to your website for fundraising, recruiting, and more. Whatever your arrangement, the key is to find a business that aligns with your interests, industry, and values. Run multiple campaigns concurrently.

Advertising 83

Advertising Recruitment Nonprofits Healthcare 83

NonProfit Leadership Center

DECEMBER 13, 2022

The Certificate in Volunteer Management prepares today’s volunteer managers to recruit, retain, and recognize volunteers more effectively. PCC , you will discover your personality style and learn how to best communicate with others to avoid interpersonal conflicts — at work and in life. Certificate in Volunteer Management.

Nonprofit governance and management 229

Nonprofit governance and management Finance Governance Culture 229

NonProfit Leadership Center

OCTOBER 17, 2023

READ NEXT: How to Calculate the Value of Volunteer Time 2. Analyze and Interpret Data & Communicate Results While gathering, analyzing and interpreting data will be based on the type of data you have collected, always communicate results to key stakeholders.

Management 162

Management Recruitment Nonprofit Leadership Leadership 162

Nonprofit Tech for Good

APRIL 26, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. Demonstrate that your values are their values. Clearly and simply define the purpose of the communication.

Healthcare 137

Healthcare Recruitment Education Education 137

NonProfit Leadership Center

DECEMBER 18, 2023

Let us know at info@nlctb.org. The post Five Most Popular Nonprofit Articles of 2023 appeared first on Nonprofit Leadership Center of Tampa Bay.

Nonprofit Leadership 174

Nonprofit Leadership Leadership Nonprofit Finance Culture 174

The Volunteer Hub

JANUARY 27, 2021

As the value of a volunteer hour continues to rise ( $27.20 Many studies have demonstrated the value of gamification in both the for-profit and nonprofit sectors. Because volunteers are not being paid for their valuable time, organizations can use points and perks to stand out and provide volunteer constituents with value.

Non-Profits 142

Non-Profits Retention Values Recruitment 142

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 234

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 234

Marketing for the Modern Nonprofit

DECEMBER 12, 2024

If youre an experienced marketing pro, social media is already on your radar as a valuable communication channel for acquiring donors and spreading awareness of your cause. A major value proposition of social media is its two-way interface. Moreover, remember that theres strength in numbers when recruiting and managing volunteers.

Public and Social Policy 98

Public and Social Policy Recruitment Public and Nonprofit Management Collaborations 98

Nonprofit Marketing Insights by GlobalOwls

JULY 11, 2024

Creating an Irresistible Offer: Marketing Strategies for Student Recruitment Creating an irresistible offer for student recruitment involves crafting a compelling message and using effective marketing strategies to attract prospective students. Highlight these incentives prominently in your marketing materials. Marketing Strategies 1.

Recruitment 52

Recruitment Marketing Marketing Food 52

Affnetz

DECEMBER 6, 2022

When recruiting board members you flat-out cannot over-communicate the importance of fundraising and the responsibilities associated with board leadership. For example, if you run programs in public housing or at schools, hold your board meetings at their community center or at a neighborhood school site. Disconnect!

Public and Social Policy 130

Public and Social Policy Public and Nonprofit Management Recruitment Nonprofits 130

Nonprofit Marketing Guide

MAY 2, 2019

If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones. They usually start scrappy, focus on issues, and want to recruit individuals for small-donor donations, volunteering and advocacy. Sound familiar?

Recruitment 171

Recruitment Associations Values Communication 171

NonProfit Leadership Alliance

OCTOBER 16, 2023

Sending a quick eCard to congratulate a team member on the project they just completed or applaud them on upholding company values can brighten that employee’s day and carry more meaning than informal recognition methods. That way, they can practice presiding over others and work on their communication skills.

Leadership 226

Leadership Retention Nonprofits Nonprofit Leadership 226

Nonprofit Marketing Insights by GlobalOwls

JUNE 20, 2024

Strategies for Recruiting Developers For Start-ups In the competitive start-up market, it’s a great deal to hire developers who are skilled and align with the company’s vision. Utilizing Recruitment Agencies and Headhunters Specialized Agencies Engage recruitment agencies that specialize in tech roles.

Recruitment 52

Recruitment Insurance Retention Culture 52

Nonprofit Marketing Guide

MARCH 13, 2012

Contact Relevant.gov & edu Websites: Links from.gov and.edu websites are more valuable links to your web property than a regular.com or.org because the search engines value them as such. A link from one of these domains has more value than links from many other.com and other websites combined.

Nonprofit governance and management 195

Nonprofit governance and management Nonprofits Values Recruitment 195

Nonprofit Marketing Guide

APRIL 12, 2023

According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. There’s no arguing about the value of video in our marketing strategies these days. Are you looking to raise awareness of your cause, drive donations, or recruit volunteers? And rightly so.

Marketing 234

Marketing Marketing Collaborations Values 234

Ann Green

APRIL 9, 2019

Over the years I’ve come to find the value of keeping things simple. Keeping things simple is also important for your nonprofit communication. Here are a few ways to simplify your communication. Your communication needs to be clear. If your communication is too long, most people won’t read it. Mark Twain.

Recruitment 118

Recruitment Communication Activism Values 118

NonProfit Quarterly

DECEMBER 19, 2023

Such logic often applies to nonprofit recruitment of volunteers. That is, nonprofits tend to draw in a particular slice of the community. Even though many boards and senior management teams buy into the value of diversity, equity, and inclusion, it’s not enough to want a more inclusive nonprofit.

Nonprofit Administration and Development 116

Nonprofit Administration and Development Recruitment Culture Participation and motivation 116