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Using Psychology in Nonprofit Marketing

Nonprofit Marketing Guide

My college journey went on to start with a major in sociology – the study of human social behavior, a natural fit for someone intrigued by the mind and social society. and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. Then, practicality kicked in (gotta pay those college loans!),

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Beyond Karen: White Woman Archetypes in the Third Sector

NonProfit Quarterly

Dr. Apryl Williams, an assistant professor in communications and media at the University of Michigan, said in a TIME article, “These memes are actually doing logical and political work…[and] highlighting and sort of commenting on the racial inequality in a way that mainstream news doesn’t capture.” Notes Personal communication from a reader.

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Digital Friendships

The Agitator

Here, from Stephen Baker at Business Week, is a superb article on the psychology, sociology and anthropology of "digital friendships" — you know, all those online relationships you have on Twitter, Facebook, MySpace, LinkedIn, etc, etc. I liked this passage: "Now we’re swimming in information.

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Calling People Forward Instead of Out: Ten Essential Steps

NonProfit Quarterly

It’s well documented in studies in the fields of psychology, anthropology, sociology, and even neuroscience that shaming, blaming, and guilting someone shuts down the center of their brain responsible for learning and growth. The problem with either approach is that both typically get infused with shame, blame, and guilt.

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