This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. “The purpose of psychology is to give us a completely different idea of the things we know best.”
We sat down with clinician and advocate Rebecca Weston to talk about climate psychology, movement journalism, and the responsibility of journalists and clinicians to connect to the emotional impacts of the climate crisis. What is climate psychology? That’s one big part of what climate psychology does. “
Two words: philanthropic psychology. Philanthropic psychology is the science of how people love themselves and others. Each of us has earned our certificates in philanthropic psychology with distinction. During our session, we shared several examples of philanthropic psychology, which you can register to watch live on July 31.
We’ll look at storytelling on social media, how to get an op-ed published, and even get into a little psychology. And if you like getting into the psychology of reaching goals, see Why Quieting the Ego Strengthens Your Best Self. Find out Why ‘You’re Not Your Audience’ Isn’t Always Great Advice. Does your org have a work chat?
Classy shares 6 Fundraising Psychology Hacks You Need to Know. Highlight what you do to a new audience on Instagram by taking the Nonprofit Baton. Gail Perry has the Top 10 Ways to Screw Up Your Year-End Campaign. The adage “Do as I say and not as I do” does not apply to donors.
Why is the Psychology of Giving Important? Across the nonprofit sector, organizations usually utilize the psychology of giving in one of two ways: In one case, the Executive Director, Development Director, or Board Member who’s responsible for creating fundraising appeals assumes all donors have the same motivations for giving that they do.
But it’s important to understand that motivating members to become donors is not just a financial ask but an emotional journey, deeply rooted in the psychological connections your members form with your cause. Research supports the effectiveness of personalized engagement in nonprofit donations.
Jen Shang, PhD will take you through a series of real-world examples to demonstrate how philanthropic psychology can be applied to nurture, develop donor identities, and achieve sustainable increases in giving (up to 218% increases using multiple channels and campaigns) as a result of sharing genuine love. So thanks for being here.
This practice enhances communication and builds trust within teams. Consider the evidence-based positive psychology practice, Three Good Things, wherein you identify three things that went well for the day and note why each went well. This does not always need to involve formal training programs.
This week we have email trends, how to ask for donations in various ways, the psychology of content marketing and fonts, how to write headlines, and more. Aditya Kathoti shares 5 Psychological Strategies That Impact Content Marketing. Elissaveta Brandon looks at the surprising psychology of fonts. Get Details. Get Details.
Moreover, from a human behavior standpoint, the psychology of fundraising doesn’t appear to make sense. So, what forces explain fundraising psychology? The Psychology of Fundraising. Understanding fundraising psychology is more than simply knowing what motivates your donors. A Sense of Duty. Why do donors give YOU money?
Big Brains are interesting, leading thinkers in any area of study that connects in some way to the work of nonprofit communications professionals. Challenging urgency in your communications. They also produce the Smart Communications Podcast. 7 steps to evaluate your brand with racial equity in mind. A Cool Kid.
This week we talk about quiet quitting, color psychology in marketing, Giving Tuesday, and more. Giraffe talks about Colour Psychology in Marketing [INFOGRAPHIC]. Nonprofit Communications Training for You…. 60-Minute Webinar] Get the other departments in your organization as excited about creating communications as you are!
Here is some new research on Social Media Psychology: Why do we follow? Nonprofit Communications Training for You…. The Nonprofit Communications Director Mentoring Program. May 5: Peaceful Time Management and Productivity for Nonprofit Communicators with Kivi Leroux Miller. Why do we share? Bad board member? Get Details.
So, What is the Solution to Employee Retention? Psychological contracts are the unwritten expectations and obligations between employers and employees. Nonprofits can create strong psychological contracts by aligning organizational values with staff passions.
But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else. . Before you communicate with an audience, get together with your board and staff and get your stuff straight. Before mass nonprofit strategic communicationcommunication, get….
Raise your hand if you are a nonprofit communications director who has been formally trained in graphic design. But we know the majority of you are not trained designers and graphic design is just a necessary part of your everyday work as a nonprofit communicator. Happiness, encourages communication. Calm, relaxation.
Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. She is completing a second graduate degree in Forensic Psychology.
It’s time for Mixed Links… Here are 5 Psychological Insights to Improve Your Content Marketing. August 16: From the Swipe File: 25 Nonprofit Communications Examples That Will Inspire Your Own Work with Kivi Leroux Miller. See examples of awesome nonprofit communications and learn what makes them great.
2 In the face of extraordinary demands, many people have inadequate social supports, and what psychological resources they possess are overwhelmed. 5 Americas communities and people pay the price in suffering and ill healthbut the distress generated is not equally distributed. The United States is in a societal mental health crisis.
Effective internal communication and trust are the foundation of donor retention success. However, misalignment within an organization can create roadblockspoor internal communication, siloed departments, and lack of strategic coordination can all lead to lost fundraising opportunities.
All this week, we are taking a look at what it means to be a CALM Communications Director ( Collaborative , Agile , Logical , and Methodical). If you don’t create methods for others to follow in your absence, and instead embed all the marketing and communications knowledge within yourself, you are ultimately failing your cause.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Tell us what you do in a typical day as a nonprofit communications pro.
Break Down Silos Silos and barriers between generations and departments can hinder communication, collaboration, and innovation within nonprofit organizations. Cultivate a Culture of Respect Respectful communication and mutual understanding are essential for bridging generational and knowledge divides within nonprofit teams.
They put in the minimum effort required, and they are psychologically disconnected from their employer. A Few Reasons Why Quiet Quitting Isn’t as Simple as It Seems Are Nonprofit Communicators Looking for New Jobs? Quiet Quitting: These employees are filling a seat and watching the clock.
Did you ever wonder if there is a foolproof way to communicate with donors? The post Top Secret Strategy to Communicate with Nonprofit Donors appeared first on Clairification. Actually, there is! And it’s not about process. It’s about another ‘P’ word. Can you guess? I’ll give you a hint. Have you figured it out?
.” Big Brains are interesting, leading thinkers in any area of study that connects in some way to the work of nonprofit communications professionals. Cool Kids are nonprofits that are doing something that I find especially compelling or interesting or producing great examples of best practices that others can learn from.
Back in January I noted an article by Claire Axelrad — 9 Valuable Shortcuts to Influence Nonprofit Donors — in which she described how to use some proven precepts of persuasion psychology to improve your fundraising prowess. So, what makes a consumer buy?
I've found that understanding some of the mind's cognitive biases can not only help nonprofit campaigners efficiently motivate our audiences into taking action online, but also help us be more effective professionally.
The subtext is rich with the unexpressed but ubiquitous expectations that a child has of a parent love us as we are, support us as needed, dont burden us with your dreams, dont expect us to communicate as often as you would like, and believe that someday we will fully appreciate all you have done for us.
Then, during the creative process, we communicate how the logo should make a person “feel” using a combination of the following graphic elements: 1. Color: perhaps the most important consideration, color has been shown to have measurable psychological impact, and is often affiliated with a specific industry.
The better we communicate the key elements of relationship-building and storytelling, the more our practice will strengthen and the more we will be valued by those seeking to understand how to establish and sustain best practices. Jim Langley is the president of Langley Innovations.
A recent article at Psychology Today called 10 Tips for Dealing with Success breaks down what we can do to find that happy medium once we have found our groove. The post When Everything Is Going Great at Work #NPCOMMLIFE appeared first on Kivi's Nonprofit Communications Blog.
Josh Davis has reviewed all the neuroscience and psychology research and come up with what he says are the 5 key strategies. That’s the premise behind Two Awesome Hours: Science-Based Strategies to Harness Your Best Time and Get Your Most Important Work Done (Amazon). The first two are huge for me. Recognize your decision points.
Here, courtesy of Marketing Profs , are five psychological principles to consider that might help you understand and overcome that resistance. #1: The principle to take into account is that the psychological fear of losing something is a much stronger motivator than the potential to gain or improve something. 1: Pain Avoidance.
Positive Communication: Effective leadership begins with positive self-talk and extends to affirming, supportive language with others. Admit When You Are Wrong and Apologize: Practice humility and promote open communication. By practicing empathy and promoting shared language, positive leaders create an open and engaging atmosphere.
It’s no secret that color evokes emotion and is a key visual indicator that communicates meaning. That is, do we generally expect baby blue to communicate power?). How are you using color to communicate your organization’s brand values and personality? Are you red hot? Or true blue?
This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication. Established nonprofits periodically review and reaffirm their values, mission, and beliefs to ensure alignment with their evolving priorities, community needs, and societal trends.
With rising print costs, communicating and advertising over mail can be a strain on your organization’s budget. While we would never advise that you forgo print communication channels, a strong social media strategy can supplement your print efforts and diminish your donor acquisition costs. A soft launch taps into social psychology.
In the last few days I’ve seen two columns, one in the NY Times and one in the Chronicle of Philanthropy , that I consider ‘must read’ for nonprofit fundraisers and communicators (and their CEOs). branding charities communications Don''t Miss these Posts fundraising nonprofit management nonprofits premium'
This is where understanding the psychology of giving comes into play. By implementing these tips, non-profit organizations can develop a deeper understanding of the psychology of giving and use this knowledge to build stronger relationships with their donors, increase retention rates, and ultimately make a greater impact in their communities.
If you want to get into the psychology behind it, see The Strength Model of Self-Control or Decision Fatigue Exhausts Self-Regulatory Resources ). Learn the Symptoms and How to Fight It #NPCOMMLIFE appeared first on Kivi's Nonprofit Communications Blog. Do you think you suffer from decision fatigue?
He specializes in the new science of philanthropic psychology, a science that is routinely doubling the income for those charities that apply it. The post How to Build Donor Loyalty appeared first on Kivi's Nonprofit Communications Blog.
These functions should include marketing and strategic communications, constituent relations, development, research and records, gift accounting, and stewardship. Jim Langley is the president of Langley Innovations.
We organize all of the trending information in your field so you don't have to. Join 27,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content