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Using Psychology in Nonprofit Marketing

Nonprofit Marketing Guide

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. “The purpose of psychology is to give us a completely different idea of the things we know best.”

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What is Climate Psychology? An Interview with Climate Psychology Alliance’s Rebecca Weston

NonProfit Quarterly

We sat down with clinician and advocate Rebecca Weston to talk about climate psychology, movement journalism, and the responsibility of journalists and clinicians to connect to the emotional impacts of the climate crisis. What is climate psychology? That’s one big part of what climate psychology does. “

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How To Boost Your Fundraising With Philanthropic Psychology

Bloomerang

Two words: philanthropic psychology. Philanthropic psychology is the science of how people love themselves and others. Each of us has earned our certificates in philanthropic psychology with distinction. During our session, we shared several examples of philanthropic psychology, which you can register to watch live on July 31.

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Mixed Links for Nonprofit Communicators – September 7, 2018

Nonprofit Marketing Guide

We’ll look at storytelling on social media, how to get an op-ed published, and even get into a little psychology. And if you like getting into the psychology of reaching goals, see Why Quieting the Ego Strengthens Your Best Self. Find out Why ‘You’re Not Your Audience’ Isn’t Always Great Advice. Does your org have a work chat?

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Mixed Links for Nonprofit Communicators

Nonprofit Marketing Guide

Classy shares 6 Fundraising Psychology Hacks You Need to Know. Highlight what you do to a new audience on Instagram by taking the Nonprofit Baton. Gail Perry has the Top 10 Ways to Screw Up Your Year-End Campaign. The adage “Do as I say and not as I do” does not apply to donors.

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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

Why is the Psychology of Giving Important? Across the nonprofit sector, organizations usually utilize the psychology of giving in one of two ways: In one case, the Executive Director, Development Director, or Board Member who’s responsible for creating fundraising appeals assumes all donors have the same motivations for giving that they do.

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The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

But it’s important to understand that motivating members to become donors is not just a financial ask but an emotional journey, deeply rooted in the psychological connections your members form with your cause. Research supports the effectiveness of personalized engagement in nonprofit donations.