Communication Philanthropy Voluntary Action 
Nonprofit Marketing Guide
OCTOBER 12, 2022
Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. So, next time you’re trying to determine the best strategies to use in your nonprofit’s communication, consider seeing what the latest research has uncovered and applying it to your work!
The Agitator
JUNE 13, 2013
As Ken Sterns explains in the Chronicle of Philanthropy , “It takes more expertise than the average donor…can muster to distinguish between the legitimate and the illegitimate, the effective and the ineffective.” For example, CIR’s worst of the worst, Kids Wish Network, undermines the legitimate brand of the Make-a-Wish Foundation.
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