Nonprofit Marketing Guide

AUGUST 7, 2009

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Neither is communications or public relations.

Marketing 218

Marketing Marketing Public and Social Policy Public and Nonprofit Management 218

Affnetz

APRIL 30, 2024

/ By Bala Guntipalli Introduction: When it comes to nonprofit fundraising, it’s not just about getting new donors. This metric holds the key to sustainable growth and impact for nonprofits. Understanding and implementing these practices can help nonprofits boost their fundraising efforts and ensure long-term success.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Bloomerang

FEBRUARY 25, 2025

Connecting with new donors is crucial to growing your nonprofits supporter base and ultimately raising more for your cause. – Source New donors invigorate your nonprofit with a fresh wave of funding and engagement. – Source New donors invigorate your nonprofit with a fresh wave of funding and engagement.

Nonprofit Organizations 103

Nonprofit Organizations Nonprofit Organizations Participation and motivation Public and Nonprofit Management 103

Nonprofit Marketing Guide

OCTOBER 13, 2016

The Presidential election has become — quite unfortunately — a daily case study in crisis communications. And one of those crises might just involve your nonprofit. Nonprofits aren’t immune to crises. The same has been true for a number of smaller nonprofits. Are you prepared?

Public and Nonprofit Management 202

Public and Nonprofit Management Nonprofits Communication Law 202

Nonprofit Marketing Guide

SEPTEMBER 15, 2016

When the first Salvation Army bell ringers start setting their kettles outside of local shopping malls, their chiming bells seemingly send a signal to editors and reporters that they should be covering what’s happening in their nonprofit community. Has your nonprofit achieved an important milestone with its work?

Public and Nonprofit Management 215

Public and Nonprofit Management Nonprofits Philanthropy Foundations 215

Nonprofit Marketing Guide

APRIL 19, 2021

Today’s post comes from long-time friend of Nonprofit Marketing Guide, Tara Collins. I dread re-entry to public space. Tara Collins is a Jill-of-all-Trades, Master-of-Some, in nonprofit communications, writing, philanthropy, project management, and marketing. Tara Collins. So, can we agree to smile?

Public and Nonprofit Management 297

Public and Nonprofit Management Law Philanthropy Health 297

Nonprofit Marketing Guide

JANUARY 11, 2016

We also learned a few things in our 2016 Nonprofit Communications Trends Report too. Communications directors at nonprofits with budgets of $5-10 million are most likely to say they feel very capable in their jobs, that they are passionate about the work, and that they plan to stay in their current positions for 3 or more years.

Communication 103

Communication Public and Nonprofit Management Medical Philanthropy 103

Nonprofit Marketing Guide

SEPTEMBER 17, 2015

That’s why I’m surprised that one of the nonprofit world’s smartest marketing minds is choosing to play defense with his new effort to improve the way the media covers nonprofits. The Red Cross has a checkered history when it comes to managing large-scale disaster response. And it certainly doesn’t work for charities.

Public and Nonprofit Management 194

Public and Nonprofit Management Nonprofits Advertising Philanthropy 194

Nonprofit Marketing Guide

JULY 28, 2015

As much as we wish our nonprofits would be looked at for impact as opposed to overhead, how much nonprofits spend (or lose) is a story the media love to tell. In this month’s post Peter Panepento tells you how to be prepared when your nonprofit’s salaries make the news. Peter Panepento.

Public and Nonprofit Management 222

Public and Nonprofit Management Finance Philanthropy Production 222

Bloomerang

APRIL 11, 2023

Volunteers are integral to nonprofit organizations’ day-to-day operations. Without these dedicated supporters, many nonprofits would struggle to reach their annual goals. That’s where volunteer management software comes in. Your volunteer management system can facilitate more streamlined volunteer engagement and communication.

Management 104

Management Recruitment Public and Nonprofit Management Nonprofits 104

Nonprofit Marketing Guide

FEBRUARY 9, 2011

Over the last month or two I’ve received lots of questions from communications and development directors about third-party fundraising applications like Jumo and Crowdrise. The same question came up this morning at the Nonprofit Marketing in 2011 workshop I did this morning for the Georgia Center for Nonprofits.

Fundraising 184

Fundraising Fundraising Public and Nonprofit Management Ethics 184

Affnetz

DECEMBER 6, 2022

Nonprofit Board Give, Get or Get Off? Nonprofit management software / By Mike Crum. Some Nonprofit boards have a give, get, or get off policy and their Nonprofits are suffering because of it. But does that board represent the community? Recruit authentic voices from the community to the board of directors.

Public and Social Policy 130

Public and Social Policy Public and Nonprofit Management Recruitment Nonprofits 130

Candid

JUNE 23, 2022

Candid and the Center for Disaster Philanthropy (CDP) released a new report, Philanthropy and COVID-19: Examining giving in 2021 , in May 2022 that details COVID-19-related philanthropic funding in 2021. Brazil’s culture of giving and philanthropy has been growing since the 1980s.

Civil Society 98

Civil Society Philanthropy Collaborations Public and Nonprofit Management 98

Affnetz

JULY 10, 2023

How do Nonprofits make money By mikecrum Here’s a question that is often asked in many contexts – as a Development Director frustrated with the lack of revenue coming into a Nonprofit, as a new board member to a nonprofit, or perhaps you just posed it as a Google search phrase: How Do Nonprofits Make Money? Let’s unpack!

Social Entrepreneurship 130

Social Entrepreneurship Nonprofit governance and management Entrepreneurship Public and Nonprofit Management 130

Nonprofit Marketing Guide

MARCH 17, 2016

It’s more difficult than ever for nonprofits to get media coverage. As the communications manager for a small education nonprofit in Bethesda, Md., As the communications manager for a small education nonprofit in Bethesda, Md., In 2015, her nonprofit, College Directions Inc.,

Public and Nonprofit Management 140

Public and Nonprofit Management Universities Foundations Nonprofits 140

Nonprofit Tech for Good

DECEMBER 28, 2020

By Alan Tyson , CEO of DATABASICS – a software product that enables nonprofits to report, approve, and track employee hours, activities, and spending from anywhere, something that is especially important in an increasingly decentralized environment. Here are five categories that every nonprofit must address to be effective in 2021.

Production 130

Production Public and Nonprofit Management Collaborations Management 130

Get Fully Funded

OCTOBER 26, 2022

Deciding to start a new nonprofit is the beginning of an incredible journey. But once you see your nonprofit’s impact, the hard work will all be worth it. In this guide, we’ll help you make sure you’re on the right track in getting your new nonprofit up and running. Take steps to incorporate your nonprofit.

Finance 98

Finance Management Public and Nonprofit Management Nonprofits 98

Nonprofit Tech for Good

APRIL 29, 2020

The research reports listed below are a small sampling of the research available to nonprofits, NGOs, and charities worldwide. For Nonprofits Worldwide: 1. For Nonprofits Worldwide: 1. Published by Funraise and Nonprofit Tech for Good. Published by the Public Interest Registry and Nonprofit Tech for Good.

Marketing 134

Marketing Marketing Non-Profits Fundraising 134

Nonprofit Marketing Guide

JULY 1, 2015

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. For today’s nonprofit communications pro, however, the answer to this question isn’t quite as clear cut. Peter Panepento. Guest Post by Peter Panepento of Panepento Strategies.

Public and Nonprofit Management 222

Public and Nonprofit Management Philanthropy Production Activism 222

Nonprofit Marketing Guide

OCTOBER 27, 2016

A well-placed op-ed can help your nonprofit call attention to an important issue or change minds about a controversial topic. If you’re a locally focused nonprofit, that will likely be your local newspaper. But it could also be an outlet that reaches a certain demographic, a trade publication, or a website.

Public and Nonprofit Management 196

Public and Nonprofit Management Poverty Philanthropy Leadership 196

NonProfit Quarterly

FEBRUARY 28, 2024

Now, they’re expanding their philanthropy to news organizations that report on food, agriculture, and the environment and, in turn, amplifying the family’s other efforts. Journalism is welcoming the new infusion of philanthropy. Notably, Walton family journalism philanthropy is focused in overlapping areas.

Public and Social Policy 136

Public and Social Policy Environmental Public and Nonprofit Management Philanthropy 136

Marketing for the Modern Nonprofit

FEBRUARY 25, 2025

Volunteers are some of your nonprofits most valuable supporters, dedicating their time and talents to further your mission. Conduct prospect research to identify individuals based on wealth indicators and/or their level of dedication to your nonprofit. They also represent a prime group of potential donors.

Public and Nonprofit Management 59

Public and Nonprofit Management Recruitment Marketing Marketing 59

Nonprofit Marketing Guide

APRIL 17, 2012

The jam-packed three-day agenda offered daily general sessions with nationally renowned speakers on cross-cutting issues in philanthropy and scores of education sessions given by experts on more specialized topics. Management should operate by a dashboard of three “dials” that regularly measure the organization’s impact.

Associations 198

Associations Public and Nonprofit Management Values Education 198

Selfish Giving

FEBRUARY 3, 2021

Is your nonprofit hiring summer interns for its communications or media team? She's a junior at the George Washington University majoring in journalism and mass communication and minoring in public health. Why Clubhouse is a gold mine for marketers and entrepreneurs [and nonprofits??] Cool Jobs in Cause 1.

Public and Nonprofit Management 130

Public and Nonprofit Management Children Foundations Universities 130

Candid

NOVEMBER 16, 2021

As a nonprofit management student, preparing to enter this field can be challenging because it’s still developing. The University of San Francisco was the first school to offer a Master’s in Nonprofit Administration less than 40 years ago, and the first School of Philanthropy was created just nine years ago at Indiana University.

Nonprofit Administration and Development 120

Nonprofit Administration and Development Public and Nonprofit Management Philanthropy Foundations 120

Bloomerang

MAY 27, 2021

A recent study by Fidelity Charitable – the USA’s biggest grantmaking public charity – reported that two out of three volunteers had reduced or halted their participation at a nonprofit which before COVID-19 , they’d previously offered their time to. The challenge of human resources: volunteer re-engagement.

Nonprofit governance and management 137

Nonprofit governance and management Public and Nonprofit Management Entrepreneurship Governance 137

Nonprofit Tech for Good

MAY 17, 2015

In 1985 the.ORG domain was released to the public along with.COM,NET,GOV and.EDU – the original top-level domains of the Internet. Over the next 30 years the.ORG domain would become the Internet home of the nonprofit sector worldwide and become synonymous with the term “nonprofit organization.” million nonprofits.

Nonprofit governance and management 106

Nonprofit governance and management Public and Nonprofit Management Social Enterprise Social Enterprise 106

Nonprofit Marketing Guide

JUNE 9, 2016

There’s an adage in public relations that there’s no such thing as bad publicity. But while this might be true if you’re a celebrity or a political candidate, bad publicity can have dire consequences for nonprofits. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

Public and Nonprofit Management 139

Public and Nonprofit Management Philanthropy Management Communication 139

Getting Attention

MARCH 24, 2014

Please post your open nonprofit marketing position here —for full- or part-time staff, consulting or internship opportunities. Audience Engagement Director and Senior Communications Officer , Robert Wood Johnson Foundation (Princeton, NJ). Communications & Social Media Coordinator , Easter Seals. New Opportunities.

Public and Nonprofit Management 74

Public and Nonprofit Management Marketing Marketing Philanthropy 74

Momentum Nonprofit Partners

MARCH 3, 2023

The Mid-South Nonprofit Conference + Catalyst Awards will offer a keynote address + 12 breakout sessions The Mid-South Nonprofit Conference returns for its 5th year and aims to address barriers, solutions, and best practices within the nonprofit sector.

Public and Social Policy 108

Public and Social Policy Nonprofit Administration and Development Public Policy Ethics 108

Stanford Social Innovation Review

SEPTEMBER 29, 2023

But this modern reality comes with an inconvenient truth: Our public institutions are not equipped with the updated skills they need to effectively tackle the world’s ever-escalating challenges—not by a long shot. Consider the climate crisis. There are, of course, lessons to be learned from the global pandemic.

Nonprofit governance and management 144

Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development Governance 144

Nonprofit Marketing Guide

JANUARY 12, 2016

Peter is the principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. He was formerly an assistant managing editor at The Chronicle of Philanthropy as well. . My former employer, The Chronicle of Philanthropy, doesn’t have a staff photographer.

Public and Nonprofit Management 145

Public and Nonprofit Management Philanthropy Communication Management 145

Nonprofit Fixer

AUGUST 26, 2024

Nonprofit CEO or Executive Director? Should the top role of a nonprofit be called an “executive director” or “chief executive officer (CEO)?” The nonprofit CEO vs. executive director question is surprisingly common, especially for those looking to become or hire a top leader at their organization.

Leadership 116

Leadership Public and Nonprofit Management Law Nonprofits 116

Candid

AUGUST 19, 2024

At Candid, we’re working to streamline the process of collecting and sharing demographic data, fostering transparency and accountability in the nonprofit sector, and reducing the burden on nonprofits. Securing internal buy-in Getting internal buy-in can be a significant hurdle in philanthropy, which can be slow to adopt new methods.

Public and Nonprofit Management 105

Public and Nonprofit Management Collaborations Philanthropy Foundations 105

Getting Attention

JANUARY 4, 2013

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Affiliate Email Marketing Manager , ACLU (New York, NY). Communications and Development Intern , Common Market (Philadelphia, PA). Communications and Office Coordinator , Theatre Offensive (Boston, MA).

Public and Social Policy 71

Public and Social Policy Public and Nonprofit Management Marketing Marketing 71

Getting Attention

FEBRUARY 23, 2015

Please post YOUR nonprofit marketing job here. Associate Director, Media and Public Relations American Association for Cancer Research (Philadelphia, PA). Communications Associate The Partnership for Palliative Care (New York, NY). Communications Director The American Federation of Musicians (New York, NY).

Public and Nonprofit Management 70

Public and Nonprofit Management Marketing Marketing Associations 70

Nonprofit Marketing Guide

MARCH 31, 2016

Recently, we explored why it’s important to create a reporter-friendly online newsroom on your organization’s website to help ensure that you’re putting your best foot forward to journalists who might be interested in covering your nonprofit. The public — and reporters — use these pages as the gateway to the tax forms. Charting Impact.

Public and Social Policy 151

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Governance 151