Nonprofit Marketing Blog

MAY 1, 2012

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? The burden is on you to pursue a deeper relationship and engage them outside of their relationship with the event participant. Show the donor that you want to get to know them with plenty of communication.

Participation and motivation 71

Participation and motivation Donor Motivation Recruitment Communication 71

Nonprofit Marketing Blog

MAY 1, 2012

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? The burden is on you to pursue a deeper relationship and engage them outside of their relationship with the event participant. Show the donor that you want to get to know them with plenty of communication.

Participation and motivation 71

Participation and motivation Donor Motivation Recruitment Communication 71

NonProfit Leadership Alliance

MAY 23, 2023

Animal yoga: Host an animal-themed yoga fundraiser in a local park where participants can exercise with animals eligible for adoption. Animal movie night: Host an animal movie night where participants pay to watch classic animal-themed movies alongside their own pets. Promote your fundraiser. Create consistent branding.

Fundraising 207

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 207

Ann Green

OCTOBER 2, 2024

The goal here isn’t that you should immediately start participating in every activity we’ve listed. If your nonprofit has a monthly giving or membership program , you can recruit current participants to promote the opportunity to their family members and friends. Participate in cross-blogging.

Participation and motivation 177

Participation and motivation Education Education Activism 177

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 238

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 238

Nonprofit Marketing Guide

FEBRUARY 27, 2018

Not getting buy-in from your boss is one of the biggest complaints we hear from nonprofit communicators. As a nonprofit communications professional, you’ve got so many ideas. Your ED, the one person who could help put more resources toward your communications and marketing ideas, seems to have a hard time getting behind your ideas.

Marketing 131

Marketing Marketing Participation and motivation Recruitment 131

Fundraising Coach

FEBRUARY 25, 2025

From hurdles like volunteer recruitment and burnout to all too common mistakes like disorganized training, its not easy to run an effective program, even if you have the best intentions. Be conscious of communication preferences, as well. As a nonprofit professional, you understand the challenges of managing a robust volunteer program.

Public and Nonprofit Management 52

Public and Nonprofit Management Volunteerism Volunteerism Participation and motivation 52

Candid

SEPTEMBER 11, 2024

Giving days create urgency and a sense of togetherness for donors—and both can motivate action. To participate in DAF Day, nonprofits can sign up to be listed in the participant directory and receive a free marketing tool kit. Conduct a DAF audit Audit your giving forms and fundraising communications.

Participation and motivation 122

Participation and motivation Collaborations Health Education 122

NonProfit Quarterly

DECEMBER 19, 2023

Such logic often applies to nonprofit recruitment of volunteers. That is, nonprofits tend to draw in a particular slice of the community. If that slice is elderly, White, male, and English-speaking, we ought not to be surprised when a young Latina immigrant opts not to participate. It takes real work to make it happen.

Nonprofit Administration and Development 133

Nonprofit Administration and Development Recruitment Culture Participation and motivation 133

NonProfit Leadership Alliance

JULY 23, 2024

However, did you know that the associations reporting increased membership are more likely to have ongoing communication plans to engage members? These organizations are likely using digital communications and engagement strategies, such as regular emails, opportunities to earn professional credentials , and more. Customizing content.

Participation and motivation 130

Participation and motivation Associations Retention Leadership 130

Nonprofit Marketing Guide

MAY 23, 2017

It’s easy to wrap our minds around how to get people to sign up to participate in a walk or a run. Luckily, we’ve watched our clients try some pretty amazing tactics to boost participant fundraising in peer-to-peer events. Tell it to your participants! Some information you’ll want to consider giving your recruits include.

Participation and motivation 128

Participation and motivation Fundraising Fundraising Recruitment 128

Nonprofit Marketing Guide

FEBRUARY 24, 2016

If your nonprofit is anything like the 8,000+ organizations that participated in the 2015 Fundraising Effectiveness Project Survey , the answer is….not You’ll learn everything from naming your program to recruiting sustainers to increasing sustainer gifts. Need more motivation? How many of your donors came back last year?

Participation and motivation 109

Participation and motivation Retention Recruitment Fundraising 109

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

In doing so, my job is to write and design to connect and motivate my audience: be it to volunteer, donate, sign a petition, engage, et cetera. Impact: Communicating impact effectively doesn’t just propose a solution; it also defines the audience’s role in implementing it. . Centering Community In Marketing.

Non-Profits 143

Non-Profits Marketing Marketing Ethics 143

Nonprofit Marketing Guide

JULY 27, 2016

When you know what you could do, if…… There IS a way to move past this seemingly insurmountable barrier, and that’s enlisting your colleagues (start with staff, then expand to your board members, donors, volunteers, and program participants) as effective messengers. Bingo—expand reach and depth without any extra expenditure.

Participation and motivation 105

Participation and motivation Recruitment Culture Values 105

NonProfit Leadership Alliance

OCTOBER 26, 2022

Knowing your audience members’ relative age range can help you choose how to communicate with them. For those long-term donors, you could instead share a survey asking for their feedback on why they first donated to your cause and what motivated them to continue supporting your mission. . Engage with your community.

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Bloomerang

OCTOBER 29, 2021

And we’ll actually send you after this a copy of an ebook that Steven and some of the Qgiv folks worked on that talks pretty in-depth about retaining peer-to-peer participants and donors. So, really, what I’m going to kind of dig into is how to keep your peer-to-peer participants and your donors engaged.

Participation and motivation 122

Participation and motivation Fundraising Fundraising Recruitment 122

Nonprofit Tech for Good

JULY 5, 2019

By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. These are people who want to help amplify your message to increase your impact, share their passion, and recruit others to join the cause. .

Recruitment 108

Recruitment Homelessness Participation and motivation Advertising 108

Nonprofit Marketing Blog

MARCH 21, 2013

Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide just released a new study that delves into the perceptions, behavior and motivations for cause support (locally and globally) among digitally engaged American adults. Here are some of the most interesting findings.

Participation and motivation 98

Participation and motivation Recruitment Children Food 98

Bloomerang

OCTOBER 30, 2021

These campaigns are generally started by nonprofits, with the organizations recruiting volunteers to launch personalized campaign pages. Plus, you have motivated and loyal supporters on your side helping raise even more money for your cause! . Recruit your peer-to-peer fundraising volunteers. Engaging supporters virtually.

Fundraising 111

Fundraising Fundraising Participation and motivation Recruitment 111

Bloomerang

MARCH 29, 2023

The internet allows people to communicate with others from all around the world, spreading awareness of volunteering without having any restrictions due to physical barriers. For instance, if you help recruit volunteers for a school, you must understand what type of volunteers you need and how to connect with them. Boost donations.

Volunteerism 111

Volunteerism Volunteerism Participation and motivation Disaster Relief 111

Getting Attention

OCTOBER 17, 2013

Here are a few examples: 1) Building Community Consciousness: Go Jackson Doll —a mini-documentary about a young boy with autism who participates in a local adaptive skating program serving children with special needs—premiered to a few dozen community leaders recently. Incredible! Subscribe today.

Participation and motivation 92

Participation and motivation Children Universities Foundations 92

NonProfit Leadership Alliance

JULY 15, 2024

Recruit multiple staff members to conduct an audit and note technical issues, instances of poor user experience, and other imperfections. A user persona is a profile that represents a specific audience group and includes information about their demographics, motivations, and interests. No nonprofit’s donors are identical.

Participation and motivation 130

Participation and motivation Public and Nonprofit Management Nonprofit Leadership Healthcare 130

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 21, 2020

However, the biggest challenge of any peer-to-peer fundraising campaign is definitely recruiting the right volunteer fundraisers to drive it to success. Here are our top recommendations for recruiting the best peer-to-peer fundraisers for your next campaign: Look in the right places. Committee members and volunteers.

Recruitment 98

Recruitment Fundraising Fundraising Participation and motivation 98

Nonprofit Marketing Blog

JULY 1, 2014

Peer influence plays an important role in motivating Millennials to volunteer, attend events, participate in programs, and give. They have become the norm for effective communication with all ages. ” Ready to recruit and engage Millennial talent for your organization?

Social Enterprise 92

Social Enterprise Social Enterprise Participation and motivation Culture 92

Getting Attention

NOVEMBER 3, 2015

Let’s be real: Your organization is one of the many that can’t use kitty or puppy photos to raise money or recruit volunteers. In Part One of this mini-guide, I shared my take on why such emotional candy is so powerful in works so well to raise money or recruit volunteers.

Participation and motivation 70

Participation and motivation Recruitment Homelessness Foundations 70

Nonprofit Marketing Blog

AUGUST 17, 2012

If donor gifts actually depress donations, does that mean that fundraising incentives like t-shirts, tote bags, and custom jerseys are not effective in getting participants to solicit gifts from their friends? Is it the reward or the increased communication that has inspired the fundraising activity? Incentives beget more incentives.

Altruism and Helping 86

Altruism and Helping Participation and motivation Psychology Recruitment 86

Nonprofit Marketing Insights by GlobalOwls

APRIL 23, 2024

Volunteer management software streamlines the process from recruitment to scheduling and reporting. It enables organizations to communicate seamlessly with volunteers, track their activities, monitor progress, and use resources. Boosted Volunteer Participation Engaging volunteers plays a role in the success of any organization.

Management 52

Management Participation and motivation Non-Profits Activism 52

Care2

DECEMBER 3, 2010

Participants will learn the most successful fundraising strategies including: * Optimize your donation page! Create compelling, holiday-themed fundraising campaigns that motivate web visitors to make a donation on your website right now. Easy fixes you can make to your donation page, so that donors complete the donation process.

Public and Social Policy 51

Public and Social Policy Participation and motivation Public Policy Fundraising 51

Stanford Social Innovation Review

JUNE 20, 2023

The reasons range from inertia (“we’ve always done it this way”) to questionable motivations (perhaps that employee wellness program isn't actually designed with employee wellness as its primary goal). That may seem obvious, but we have all had our experiences with less-than-stellar situations.

Culture 111

Culture Nonprofit Administration and Development Public and Nonprofit Management Participation and motivation 111

Fundraising Coach

NOVEMBER 1, 2017

Now you can develop your story, or case for support, in an evocative and compelling way, so that those hearing and telling it will be inspired, motivated, and clear as to why they should care. Key to a board member’s fundraising success is properly setting philanthropic expectations during the recruitment process. Not many, indeed!

Participation and motivation 67

Participation and motivation Leadership Construction Recruitment 67

Bloomerang

JANUARY 7, 2022

Participate in Giving Tuesday without asking for money. Define Giving Tuesday for those supporters who may not have participated in this type of campaign before. . Training your team to communicate with supporters and to use the software effectively can be tough. What if your organization was the one doing the giving?

Retention 122

Retention Participation and motivation Production Fundraising 122

Fundraising Coach

SEPTEMBER 26, 2023

Hurdle 1: Limited Reach and Engagement While it’s important to have a core group of passionate supporters who are dialed into each of your fundraisers, it’s essential to consistently reach and recruit new supporters to grow your organization. Each of these methods empowers participants to make the fundraiser a huge success.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Recruitment 59

Fundraising Coach

MARCH 31, 2023

Nonprofit storytelling is the practice of using real, compelling examples of your nonprofit’s work and impact in your communications with supporters. Reflect on how you currently communicate your nonprofit’s story, then tap into your creativity to start developing your own storytelling technique to maximize these benefits.

Participation and motivation 72

Participation and motivation Nonprofits Recruitment Values 72

Stanford Social Innovation Review

OCTOBER 3, 2022

Imagine if, instead of your neighbor sporadically moderating content according to his or her whims, a team of trained moderators, with roots in your local community, were dedicated to governing the space. Though participation has been limited, it’s been productive and healthy. We hosted dozens of comments and avoided toxicity.

Nonprofit governance and management 122

Nonprofit governance and management Governance Participation and motivation Values 122

Stanford Social Innovation Review

MARCH 5, 2024

In 2021, for example, the technology company Tencent, which supports nonprofits in various fields as part of its CSR practice, collaborated with D-Lab to recruit a small team of data annotators with physical disabilities. In addition, emerging fields that require skill but not a lot of physical mobility are opening up.

Nonprofit governance and management 119

Nonprofit governance and management Nonprofit Administration and Development Public and Nonprofit Management Technology 119

Getting Attention

JUNE 1, 2017

You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement. 3) Recruit your first team of messengers (Pilot). Get to know your messengers: What motivates them? For those of you with small or all-volunteer organizations, there’s absolutely nothing more important.

Participation and motivation 44

Participation and motivation Recruitment Values Production 44

Bloomerang

JUNE 20, 2023

For any communication platform you choose, remember that messages sent to your entire donor base are less likely to gain traction than messages tailored to different supporter segments. Resolution: People need motivation to give. Conflict: Highlight the issues your protagonist faces and how it impedes their daily life.

Fundraising 111

Fundraising Fundraising Retention Participation and motivation 111