Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations When it comes to nonprofits, engagement is the lifeblood that fuels volunteer participation, donations, and advocacy work. Chapters Why being omnichannel is important? This digital shift was accelerated further by COVID-19.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

Nonprofit Marketing Guide

JANUARY 23, 2019

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy.

Marketing 200

Marketing Marketing Public and Nonprofit Management Participation and motivation 200

Nonprofit Tech for Good

JULY 30, 2023

By Lyn Chamberlin , President at Lyn Chamberlin Leadership – an award-winning nonprofit brand strategist who works with organizations and successful women to create transformative brand narratives. Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners.

Public and Nonprofit Management 92

Public and Nonprofit Management Participation and motivation Retention Healthcare 92

NonProfit Leadership Alliance

JULY 15, 2024

It’s simple—online giving rose from almost 8% of total giving in 2022 to over 12% in 2023 for the average nonprofit. To ensure your website is poised to capture this valuable giving stream, it must be optimized to facilitate the donor journey: the path your donors follow to decide if and how they want to support your nonprofit.

Participation and motivation 130

Participation and motivation Public and Nonprofit Management Nonprofit Leadership Healthcare 130

Nonprofit Fixer

AUGUST 15, 2023

After 30 years in nonprofit leadership, I’ve come to believe that there is one key skill that can boost your personal and professional success. It requires excellent communication, organization, creativity, and problem-solving. If you’re a nonprofit fundraiser, you might be doing all of this already without even realizing it.

Public and Nonprofit Management 98

Public and Nonprofit Management Fundraising Fundraising Participation and motivation 98

Nonprofit Marketing Guide

SEPTEMBER 24, 2015

We’ve talked to lots of nonprofits about how their editorial calendars develop over time, and we’ve identified three major drivers behind them. These drivers are not actual people, but rather how your nonprofit approaches its mission and, in turn, how that affects your communications. The Doing Driver. The Feeling Driver.

Participation and motivation 194

Participation and motivation Nonprofits Education Education 194

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

In doing so, my job is to write and design to connect and motivate my audience: be it to volunteer, donate, sign a petition, engage, et cetera. Impact: Communicating impact effectively doesn’t just propose a solution; it also defines the audience’s role in implementing it. . Centering Community In Marketing.

Non-Profits 141

Non-Profits Marketing Marketing Ethics 141

Candid

JUNE 24, 2024

Funders are increasingly using demographic data about the staff and leadership of the nonprofits they support to assess their impact and reach. While this data is valuable, it represents a significant burden for nonprofits and, as a result, funders also want to make these processes as efficient as possible for all concerned.

Participation and motivation 59

Participation and motivation Public and Nonprofit Management Foundations Leadership 59

Top Nonprofits

SEPTEMBER 20, 2024

If your nonprofit is planning an advocacy campaign , congratulations. You’re on the right track to engaging donors, supporters, and other community members in new, inspiring ways as you work to make meaningful change. Start by considering all the steps needed to achieve your intended outcome. Customize suggestions.

Public and Nonprofit Management 52

Public and Nonprofit Management Nonprofit governance and management Participation and motivation Leadership 52

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 9, 2024

Nonprofit Recruiting Tips to Attract Top Talents in 2025 Having the right people on board means the world. See how your nonprofit can attract top talent and grow together. alone participated in some kind of volunteering job making it a 25% of the country’s population. In fact, between 2014 and 2015, 62.8

Recruitment 64

Recruitment Non-Profits Nonprofits Participation and motivation 64

Nonprofit Marketing Guide

OCTOBER 24, 2012

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. Communications work is often parceled out among program staff and the executive director. Stage I: Doing.

Marketing 227

Marketing Marketing Participation and motivation Public and Nonprofit Management 227

Candid

APRIL 24, 2024

Imagine a world in which philanthropy professionals are focused on improving their practices to transform philanthropy through centering communities, lightening the burden on nonprofit organizations, and holding themselves accountable to their values.

Collaborations 52

Collaborations Public and Nonprofit Management Participation and motivation Philanthropy 52

Fundraising Coach

APRIL 9, 2024

In the end, both schools are successful—but School B raises more money and has better participation from students. This guide will explore how your school or nonprofit can use pledge fundraising to boost its impact by breaking down some of the top frequently asked questions (FAQs). pledging to give $1,000 over six months).

Participation and motivation 52

Participation and motivation Fundraising Public and Nonprofit Management Fundraising 52

Nonprofit Tech for Good

MAY 16, 2021

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Explain your motivation. Email #1: Introduce the Campaign. Provide all of the details.

Participation and motivation 126

Participation and motivation Fundraising Fundraising Social Enterprise 126

Ann Green

SEPTEMBER 29, 2021

Most of your communication with donors has shifted to the digital space, presenting unique challenges for thanking your donors. The COVID-19 pandemic has changed many facets of your nonprofit’s operations, including how you fundraise, host events, and communicate with your supporters. Try these virtual strategies! No problem.

Public and Nonprofit Management 170

Public and Nonprofit Management Participation and motivation Values Communication 170

Stanford Social Innovation Review

MARCH 7, 2024

Some years ago, we participated in an activity aimed at raising awareness of gender bias among hiring managers. Thirty people attended, including managers and members of an academic gender committee we were on. Innovation thus becomes a powerful tool driven by the intellectual participation of women from diverse contexts.

Nonprofit governance and management 126

Nonprofit governance and management Collaborations Public and Social Policy Participation and motivation 126

Marketing for the Modern Nonprofit

APRIL 1, 2024

Understanding the giving habits and motivations of your millennial audience will give you a leg up in the fundraising space. Nonprofits need to take an informed approach to appealing to them and beginning to cultivate a relationship toward a “lifetime donor.” Secure their support by maintaining transparency.

Fundraising 62

Fundraising Fundraising Non-Profits Public and Nonprofit Management 62

Get Fully Funded

MAY 9, 2024

For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. While your nonprofit likely has an individual or team dedicated solely to moves management and major giving, your marketing efforts can also play a role. Send personalized communications.

Marketing 52

Marketing Marketing Public and Nonprofit Management Participation and motivation 52

Top Nonprofits

APRIL 16, 2024

If fulfilling your mission and being identified as an employer of choice are priorities for your nonprofit, invest in employee professional development. This guide outlines four tips for nonprofits of all sizes and levels of sophistication to improve their professional development programs. Encourage participation in your program.

Participation and motivation 52

Participation and motivation Retention Public and Nonprofit Management Education 52

Fundraising Coach

OCTOBER 2, 2022

Volunteers are key to helping nonprofits stay up and running. From donating their time to help out with vital programs and initiatives to lending their professional expertise and skills, volunteers help keep nonprofits on track to complete their goals. Invest in volunteer management software. Make the experience engaging.

Public and Nonprofit Management 59

Public and Nonprofit Management Volunteerism Volunteerism Participation and motivation 59

Nonprofit Marketing Guide

SEPTEMBER 6, 2011

The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates and Inspires will be released later this month. I’ve heard from so many of you who are excited about all of the different ways that you can directly reach your participants and supporters now, both offline and online.

Marketing 150

Marketing Marketing Participation and motivation Nonprofits 150

Nonprofit Marketing Guide

JUNE 7, 2017

Making a little progress every day is really important to staying motivated and happy in your work. But when you feel like you are getting pulled in a hundred different directions, as many nonprofit communicators are, that can be tough. Actively Manage Your Decision Points. ” Here are 5 I like.

Participation and motivation 112

Participation and motivation Public and Nonprofit Management Energy Communication 112

Bloomerang

MAY 10, 2022

Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. Donor stewardship—also known as stewarding your donors—is the act of building relationships with supporters after they make a donation to your nonprofit. What is donor stewardship?

Participation and motivation 97

Participation and motivation Retention Public and Nonprofit Management Communication 97

Get Fully Funded

JANUARY 1, 2024

If you’re starting a new nonprofit, you already know that you need to raise money. No two nonprofits are exactly alike. Your plan should also include what you’ll do when you’re NOT asking for money like donor communications, stewardship, and warm touches — all designed to give the donor a GREAT experience.

Fundraising 111

Fundraising Fundraising Nonprofits Public and Nonprofit Management 111

Nonprofit Marketing Guide

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? Creating and sharing communications that are truly relevant and valuable to others outside your organization will require a major transformation within many nonprofits.

Marketing 194

Marketing Marketing Participation and motivation Recruitment 194

Bloomerang

SEPTEMBER 11, 2023

Nurturing nonprofit relationships Effective nonprofit management is anchored in building and nurturing relationships with board members. Acknowledging efforts: Expressing appreciation and value Board members within your nonprofit seek validation for their contributions, much like individuals in personal relationships.

Activism 84

Activism Public and Nonprofit Management Participation and motivation Values 84

Bloomerang

AUGUST 2, 2022

Good writing, and I mean good writing, should be a top priority at your nonprofit because good writing is a tool of tremendous power, influence, and leverage. A motivating flyer could inspire dozens of people to volunteer for your new program, and a per­suasive letter to a senator might inspire new legislation.

Participation and motivation 96

Participation and motivation Nonprofits Public and Nonprofit Management Children 96

Get Fully Funded

MARCH 16, 2023

As a nonprofit professional, you know how important hosting fundraising events is to both expanding your donor base and retaining existing donors. By giving supporters a way to connect with other like-minded supporters and your nonprofit’s staff, you can facilitate community and deep relationships at these events.

Participation and motivation 52

Participation and motivation Fundraising Fundraising Food 52

Bloomerang

OCTOBER 29, 2021

But if you’ve never heard of Bloomerang besides the webinars, we are also a provider of donor management software. But don’t do that right now because I am so excited to have one of my favorite people in the nonprofit sector. I’m the nonprofit education manager over at Qgiv. So check that out.

Participation and motivation 110

Participation and motivation Fundraising Fundraising Recruitment 110

Stanford Social Innovation Review

JUNE 20, 2023

The reasons range from inertia (“we’ve always done it this way”) to questionable motivations (perhaps that employee wellness program isn't actually designed with employee wellness as its primary goal). We publicize our salaries in job listings, of course. Often, culture is simply neglected.

Culture 111

Culture Nonprofit Administration and Development Public and Nonprofit Management Participation and motivation 111

Nonprofit Marketing Guide

SEPTEMBER 15, 2011

When I sat in a room of public relations officers for colleges and universities and suggested that, in certain situations, they might want to let their students know about events happening on a rival campus across town, they all looked at me like I was a complete idiot. OK, that’s a little harsh, but some of you need a wake-up call.

Participation and motivation 225

Participation and motivation Universities Leadership Education 225

iMarketSmart

OCTOBER 10, 2022

But a nonprofit is not just a fundraising organization. Effective fundraising culture isn’t just different from the rest of the nonprofit. Risk management. Example: Nonprofit allows a broad range of donor-created gift restrictions. Example: Nonprofit allows only a few pre-approved gift restrictions.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Nonprofit governance and management Culture Public and Nonprofit Management 52

Stanford Social Innovation Review

MARCH 5, 2024

Over the past 30 years, it has made substantial improvements in the living conditions and social status of people with disabilities due to rapid economic growth, administrative and legislative actions, and the dedicated efforts of nonprofit organizations that champion the disability community.

Nonprofit governance and management 119

Nonprofit governance and management Nonprofit Administration and Development Public and Nonprofit Management Technology 119

Marketing for the Modern Nonprofit

JANUARY 23, 2023

For Nonprofits Who Want to Turn Social Media Followers Into Donors, Supporters, and Advocates. Look for part 1 – What’s next for nonprofits and social media – and Part 2 – Where Should you Be on Social media? I think it’s fantastic when nonprofits want to measure social media success and document their results.

Public and Nonprofit Management 62

Public and Nonprofit Management Public and Social Policy Management Participation and motivation 62

Bloomerang

JUNE 20, 2023

It’s clear that having a comprehensive online fundraising strategy is crucial for modern nonprofits. When your nonprofit uses online fundraising platforms and follows best practices, you can meet your supporters where they are—online—and enable them to give quickly and easily. Set up recurring donations. Share the gifts they’ve made.

Fundraising 98

Fundraising Fundraising Retention Participation and motivation 98

NonProfit Hub

FEBRUARY 13, 2019

If your nonprofit is just getting started, it’s easy to be daunted by the challenges that arise with fundraising efforts. Believe it or not, your small nonprofit has some advantages over your larger counterparts, one of the most important being your ability to interact with donors on an individual basis.

Fundraising 58

Fundraising Fundraising Public and Social Policy Participation and motivation 58

Bloomerang

JULY 20, 2023

It’s clear that having a comprehensive online fundraising strategy is crucial for modern nonprofits. When your nonprofit uses online fundraising platforms and follows best practices, you can meet your supporters where they are—online—and enable them to give quickly and easily. Here’s what to expect: What is online fundraising?

Fundraising 81

Fundraising Fundraising Retention Participation and motivation 81